AI Proof Your Career: Design Your Next Chapter - Self-Guided Course

Shawn Johnson - SocioPunk

Helping Leaders & Companies Thrive

Build the Brand, Visibility & Executive Presence to Stay Relevant

In today’s competitive market, your story and presence create your opportunities. This self-paced, asynchronous workshop gives professionals, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market.

Throughout the course materials, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths, and build a strong presence that opens doors.

This is not just theory; it’s a practical and proven framework designed to elevate how you show up in conversations, online and in your career.

You’ll walk away with a clear plan, roadmap, foundational system, and tactical plan you can execute immediately.

Drawing from 25+ years building & leading high-performing teams at Microsoft, NBC, and Warner Bros. Discovery, this course will help you craft a professional identity that captures attention and positions you for what’s next.

Key Takeaways:
• Clear, memorable narrative that is differentiated
• Foundational brand system to guide your voice + visibility
• 30-day plan to consistently grow your presence

Because this is a self-paced course, feedback will be via the Maven portal, and include a 1:1 meeting to review together.

What you’ll learn

Transform your narrative into a powerful professional brand with tools, strategies and confidence to stand out from the noise & competition.

Craft a clear narrative that communicates who you are, what you do, and where you’re going.
Identify key strengths, and achievements that shape your career direction.
Translate your story into a powerful sentence you can use across LinkedIn, interviews and in-person introductions.

Define 3 signature pillars that represent your expertise, values and clear point of view.
Create supporting statements that clarify what makes you different and helps you stand out.
Develop a powerful headline that elevates your professional positioning.

Turn your story pillars into simple, memorable messaging that sets you apart from the algorithms and competition.
Connect your brand narrative to key problems you solve and outcomes you deliver.
Build consistent language system you can use across platforms and conversations.

Build a practical action plan to grow your professional visibility without overwhelming yourself.
Identify and highlight 3 strategic networking moves aligned to your goals.
Generate post ideas and conversational topics tied directly to your brand pillars, value and strategy.

Learn how to show up with greater intention and credibility across all professional interactions.
Understand how your professional brand shapes perception in meetings, interviews and online.
Develop language that signals clarity, confidence and leadership maturity.

Learn directly from Shawn

Shawn Johnson - SocioPunk

Contact

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

Previously at:

See all products from Shawn

Who this course is for

Professionals in Transition
Professionals looking to reposition themselves in a constantly shifting market.
Emerging Leaders
Professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.
Founders, Owners & Independents
Founders and professionals who want to stand out with clear distinction and an "ownable" voice.

What's included

Live sessions

Learn directly from Shawn Johnson - SocioPunk in a real-time, interactive format.

Learn at your own pace

This course is fully asynchronous for you to learn at your own pace.

Online Feedback via Maven Portal

Post questions to the portal and get feedback from your instructor throughout the course window.

Open Office Hours

There are pre-determined office hours that allow you to drop in and discuss with Shawn and your cohort community.

1:1 Session with Your Instructor

Schedule a 1:1 interactive meeting and discussion to review your final framework and progress.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

4 live sessions • 5 lessons • 7 projects

Week 1

Jul 27—Aug 2

Build Your Story Foundations

3 items

Jul

Open Office Hours

Thu 7/3011:00 PM—12:15 AM (UTC)

Optional

Week 2

Aug 3—Aug 9

Clarifying Your Professional Brand

2 items

Aug

Open Office Hours

Thu 8/611:00 PM—12:15 AM (UTC)

Optional

Schedule

Live sessions

1 hr / week

Live "Weekly Office Hours" are available for the course, including access Maven's Student Portal for questions and feedback. These are optional for feedback.

Thu, Jul 30
11:00 PM—12:15 AM (UTC)
Thu, Aug 6
11:00 PM—12:15 AM (UTC)
Thu, Aug 13
11:00 PM—12:15 AM (UTC)
Thu, Aug 20
11:00 PM—12:30 AM (UTC)

Asynchronous Learning Format

1-2 hrs / week

This program is designed to be a self-paced, asynchronous course with published material, projects and worksheets. Students have access to all of the learning materials up front and define their own pacing within a 3 week window.

Projects, Worksheets & Feedback

1-2 hrs / week

Because everyone works differently, 3-6 hours of total project work is a good estimate for the course. This includes your individual work, online support and feedback, and use of live office hours with your instructor.