Shreyas Doshi

Cohort 1

January 2024

Oct 2022

Jan 2023

December 2022

December 2023

After Octo, this will be the next cohort of the course. The one after this will be in December 2023.

October 2023

Feb 2023

March 2023

May 2023

July 2023

April 2024

May 2024

August 2024

June 2024

July 2024

September 2024

October 2024

November 2024

December 2024

January 2025

March 2025

April 2025

May 2025

July 2025

August 2025

Update as of Tuesday, Apr 29: * Enrollment for the May class closes on Wednesday, April 30 (end of day)* Course fee will go from $2000 to $2100 starting Thursday, May 1* Between now and Thursday May 1, you can enroll for any available date (i.e. not just May) at the current price* We expect the fee to gradually reach $2500 by the end of the year ~ Product Sense is the ability to usually make correct product decisions, both macro &amp; micro, even in the face of major ambiguity. If you have worked at a highly successful product company, odds are that one or more of its early people had world-class Product Sense. And even as companies get larger, people with good Product Sense are usually entrusted by senior executives to tackle especially difficult / strategic / ambiguous product priorities. A common misconception regarding Product Sense is that it is something you either have or you don't. In reality, you can significantly improve your Product Sense by understanding and practicing a number of principles of human motivation, behavior, and creativity. Product Sense is a skill. As you improve your Product Sense: * you will be able to make much higher quality product decisions * you will be able to get deeper, more correct insights from customer interviews * you will ask better questions to get to the truth of the matter much faster * you will conceive non-obvious and more compelling solutions to product problems, small &amp; large * you will better influence executives / peers / team members because of your insights and the structure &amp; precision of your communication People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income. WHY THIS COURSE:In this practical, examples-heavy course, you will learn &amp; apply the principles of what it takes to increase your odds of conceiving winning products and features. We will look at dozens of examples of products and product experiences to analyze what makes them compelling (or not compelling). The course material is not just a bunch of dull frameworks and theory. It is delivered live (with recordings available to rewatch later), and every hour of the course makes you think about products in ways that most product people never do in their career. SHOULD I JOIN THIS COURSE:Whether you are a product-focused founder or an ambitious Product Manager or a non-PM (i.e. engineer, eng leader, tech lead, designer, design leader, marketer, data scientist, researcher, product ops, etc.) who's working on products, you will create tremendous optionality for your career (and probably even have more fun doing your job) by being sincere &amp; intentional about improving your Product Sense. But, this is not a foundations course. Folks who are accepted and enroll for this course tend to have a decent amount of industry experience (in eng / PM / design / ops / startups / etc.) There is no specific level cutoff, but you will get a lot out of it if you are at least at the Sr. level (i.e. Sr. PM, Sr. Software Engineer, Sr. Designer, etc.), and likely even more if you are a Sr. Manager / Director / VP / CxO / Founder who's focused on products. (scroll further down to see the titles and companies of people who've already taken this course) WHERE ELSE CAN I LEARN THIS STUFF:People who take this course will learn several ways of making more correct product decisions that are not available anywhere else: not in any books, not on YouTube, not in podcasts, not on social media, not in newsletters, not in any product coaching out there. (The material covered in this course is also not available in Shreyas' own writing &amp; videos — it is too deep, examples-driven, and extensive to cover in his social media posts and videos) WHO HAS TAKEN THIS COURSE:Since its launch in May 2024, over 1200 senior product folks and founders/execs have taken this course (see below for detailed stats). The breakdown is 50-50 startup folks &amp; big company folks. Here's a subset of companies whose employees have already taken the course: Adobe, Airbnb, Amazon, AngelList, Apple, AT&amp;T, Atlassian, Automattic, Banco Santander, Bill.com, Bloomberg News, Blue Origin, Bubble.io, Business Insider, Canva, Capital One, CashApp, Chime, Cisco, Cloudera, Coda, Coinbase, Credit Karma, CrowdStrike, DocuSign, DoorDash, Earthscale AI, Ebay, Expedia Group, Experian, General Motors, GetYourGuide, GitHub, Google, Groundlight AI, Grubhub, Hinge Health, HP, ICICI Lombard, Indiegogo, Instagram, Intercom, Invideo AI, JPMC, Kaiser Permanente, Klaviyo, LaunchDarkly, LinkedIn, Mastercard, Meta, Microsoft, Miro, NFX, Nightfall AI, Nomad Health, Novartis Pharmaceuticals, Okta, OpenAI, OpenPhone, OpenStore, Oracle, Palo Alto Networks, PayPal, Paytm, PeakXV, Pinterest, Postman, Preply, Qualcomm, Reddit, Revolut, Rivian, Rokt, Runway, Salesforce, Snowflake, Splunk, Square, Stripe, Supermeme.ai, SumUp, Target, TikTok, Tubi TV, Uber, U.S. Bank, Veeva Systems, Verizon, Visa, Walmart, Wayfair, Wells Fargo, Workday, Yahoo, YouTube, Zendesk WHY LEARN FROM SHREYAS:As an engineer and later as a product leader, Shreyas has led multiple successful products at every stage — 0-1 products, 1-10 products, and 10-100 products — across multiple domains at EDS, Yahoo, Google, Twitter, Stripe. While there is never just one factor behind product success, Shreyas has seen the transformative effect that strong Product Sense has on the:* quality of product decisions* speed &amp; focus of execution* clarity of product vision &amp; direction* alignment at all levels of the org* CEOs' perception of your competence* and most importantly, the magnitude of product outcomes. After 20 years in operating roles, Shreyas is now advising startups in this next chapter of his career. His formal advising work includes Anthropic, Chainlink, Kalshi, inVideo AI and a dozen other startups. Over the years, Shreyas was naturally strong in some aspects of Product Sense (e.g. Cognitive Empathy) but he's also had to develop his skills in some other aspects (e.g. Segmentation, Differentiation). Shreyas has a pretty unique perspective on what it actually takes to systematically build one's Product Sense: from his own experiences, from coaching some of the most talented product people in tech, and from working directly with some of the most legendary founders of our generation. Shreyas has spent the past 2.5 years condensing everything he's learned about how to improve Product Sense into this 8 day course. More than 1200 students took this course in 2024 alone. Outside of this course, Shreyas has taught over 3000 mid-career &amp; advanced career PMs &amp; product leaders since 2022. Outside of teaching, Shreyas continues to advise CEOs / Founders / Executives at multiple startups on the topics covered in this course. Shreyas' favorite company core principle is Amazon's Leaders Are Right, a Lot. Shreyas decided to teach this course because Product Sense is the key skill that actually makes this principle actionable for every product leader. WHO SHOULD NOT TAKE THIS COURSE: This course is not for everyone. You should NOT take this course if * You work as an employee of a company that primarily makes non-software products e.g. hardware, pharmaceuticals, deep climate tech, defense tech, etc. (Founders of such companies are welcome to join and might find it extremely helpful)* You are looking for training on how to break into Product Management. This is an advanced course, not a foundations course, and it is meant for people who have meaningful experience with building / designing / marketing products* You are hoping that just taking a course will make you as good as Steve Jobs, Stewart Butterfield, Patrick Collison, Jack Dorsey, etc. at product (you could get there eventually, and this course can be a major catalyst, but you'll need to put in a lot of work for years / decades to get there and not everyone can get there)* You tend to avoid thinking for yourself and you strongly prefer looking to others for direction* You are not building products as your primary job (e.g. you are a workshop facilitator, course creator, content creator, coach or mentor, consultant, part-time/full-time instructor, book author, etc.) or consulting/content creation/teaching is a significant activity for you* You believe that there is no such thing as Product Sense and that the key to product success is just iteration + good luck* You are quite certain that you are already world-class at Product Sense and you feel you cannot learn more advanced Product Sense ideas from someone else* In practice, you tend to prioritize preservation of your existing beliefs higher than the results &amp; outcomes you want. People who get the most out of this course tend to have sharp intelligence and an outcome-focus, along with high openness. A recent student put it quite eloquently: “[this course] demands leaving your ego at the door and being open to learning in its truest sense.” If you are still interested, and if you kinda like the fact that this course is not for everyone, read on.

Make highly successful products, consistently, without relying on luck

Course syllabus

12 pm - 5 pm US Eastern Time4 pm - 9 pm GMT6 pm - 11 pm CET10:30 pm - 3:30 am India Time All sessions will be recorded — recordings will be available in your Maven account within 24-48 hrs. This session will be immediately followed by an optional AMA.

Class #1 - Saturday

12 pm - 4 pm US Eastern Time10:30 pm - 3:30 am India Time This session will immediately be followed by an optional AMA. All sessions are live &amp; interactive, on Zoom—group breakout exercises &amp; class discussions are a major part of the course. Recordings available in 24-48 hrs.

Class #2 - Sunday

8 pm - 10 pm US Eastern Time6:30 am - 8:30 am India Time (on Tuesday) Optional live AMA with Shreyas. All sessions, including AMAs, are recorded. Recordings are usually available in your Maven account within 24-48 hours.

Optional AMA - Monday

8 pm - 10 pm US ET Class #3 has an alternative time for Europe &amp; India-based students, as follows: Wednesday, 10am-12pm US PT5 - 7 pm GMT7 - 9 pm CET11:30 pm - 1:30 am India Time In other words, there are 2 live instances of this class (you need to attend only 1 of them).

Class #3 - Tuesday

8 pm - 10 pm US ET6:30 am - 8:30 am India Time (on Thursday) Optional live AMA with Shreyas (all sessions including AMAs will be recorded if you cannot attend)

Optional AMA - Wednesday

8 pm - 10 pm ET Class #4 has an alternative time for Europe &amp; India-based students, as follows: Friday, 10 - 12 pm US PT5 - 7 pm GMT7 - 9 pm CET11:30 pm - 1:30 am India Time In other words, there are 2 live instances of this class (you need to attend only 1 of them).

Class #4 - Thursday

12 pm - 5 pm US Eastern Time4 pm - 9 pm GMT6 pm - 11 pm CET10:30 pm - 3:30 am India Time This session will be followed by a at least 1 hour of optional AMA. All recordings will be available in your Maven account within 24-48 hours.

Class #5 - Saturday

We'll spend over 19 hours on the core course material in-class &amp; 7+ hours on Q&amp;As. Schedule &amp; timings have been chosen intentionally based on what works best for most product people in practice Recordings for all sessions will be available in your Maven account within 48 hrs.

Optimized for very busy schedules of PMs / Founders / Managers.

While some students think they prefer 4-6 week course, these long courses have worse learning outcomes. This course has been structured to take up 7-8 days so students can still work their normal job during the week. Every detail of this course is crafted quite intentionally.

Intentionally crafted as an intense 1 week course, not 4-6 weeks long

This course is highly interactive with multiple exercises, examples, breakout activities. This isn't a plain-old just watch videos format. The Saturday to Saturday schedule maximizes weekend learning for students with busy jobs. Weekday schedule is designed for high flexibility.

Your time is precious—this course is meticulously designed to maximize learning

Course schedule

Product-focused startup founders &amp; CEOs who want to improve their ability to make more correct product decisions. Pre-PMF &amp; just post-PMF.

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

Senior product leaders across PM, Design, Analytics, Eng, Ops, Mktg, etc. Many product team leaders (P-D-E) also take this course together.

Who is this course for

What you’ll get out of this course

Understand the mindset needed to be good at Product Sense

Learn the right ways to figure out Positioning, Customer Segmentation, Differentiation, and your overall Product Strategy

Learn how to apply 20 specific Product Creativity Techniques to build better products & experiences that resonate with users & customers

Learn the habits & tactics you can implement to improve your Product Sense

Dissect the non-obvious factors that lead to product success

Learn how to understand users & customers so well that it almost seems like you can read their minds

Learn how to figure out what to build and what not to build (and why)

Learn how to conceive (and help your team conceive) non-obvious but correct solutions to tricky product problems

Learn how to evaluate products & user experiences, build better Taste and convey your Taste in ways that your team understands & appreciates

Learn how to "think more strategically" when making major product decisions

Learn how to properly assess Product Sense when interviewing & hiring

Learn how to increase your odds of product success (and career success) by building the skill of making more correct product decisions.

Advisor to fast-growing startups globally. PM leader at Stripe, Twitter, Google, Yahoo. Built successful products across domains & stages.

Course content:How to craft your product career pathHow to systematically grow your competenceHow to shortlist companies (and pick the right ones)How to get hired - Part 1How to get hired - Part 2How to choose the right offer (for you)How to get recognition in your companyReview and reflectionBonus: How to handle the tech jobs downturnPlus: 2 in-depth Q&amp;A sessions(all Zoom sessions are live, taught by Shreyas) With:- Frameworks to help you make more correct career decisions (Company Tiers, Title–Money–Scope, Tablestakes–Ego–Joy, PM skills at each level up to CPO, Competence framework, High stakes product interview strategy, ...) - Templates for being intentional about your career (3-year Lighthouse Goal, Managing up, Planning for promotions, Exec communications, ...) - Detailed scripts for tricky career conversations - Case studies from Shreyas, world-class PM leaders, and PM executive recruiters - Crowdsourced private databases of Tier 1 / 2 companies, Interview tips &amp; tactics for senior product people, Hiring lists - "My Plan" doc which you will fill out throughout the weekend, leaving you with concrete next steps to take for taking your career to the next level More than 1800 senior PMs and product leaders worldwide have taken this course over the past 12 months (including some product-focused GMs, eng leaders &amp; design leaders, who have also found the course very applicable to their career). The community is truly special and everyone is on the course Slack so you can connect with like-minded folks if you'd like. Example companies: Google, Meta, Amazon, Microsoft, Stripe, Square, Airbnb, Walmart, GE, Adobe, Dell, Nike, Uber, Wayfair, Splunk, Doordash, LinkedIn, Grammarly, Yelp, Gojek, VMWare, Flipkart, Freshworks, Shopify, Atlassian, Docusign, and 100+ startups &amp; larger companies all over the world. Titles of students range from Senior/Group/Principal PM to Director / VP / SVP / CPO.

Craft a product career that combines joy, growth, and success. On your terms.

Course modules

12 pm - 4 pm US Eastern Time4 pm - 8 pm GMT9:30 pm - 1:30 am India Time There will be 60-75 minutes of live Q&amp;A with Shreyas after this slot. Recording will be available in your Maven account (usually within 24 hours), in case you need to drop off earlier.

Saturday, March 22

12 pm-4 pm US Eastern Time4 pm-8 pm GMT9:30 pm-1:30 am India Time This will be followed by 60-75 minutes of live Q&amp;A, which will also be recorded. The Q&amp;As on both days are very in-depth. Many students say that they feel like they are getting 1:1 coaching from Shreyas

Sunday, March 23

You will spend 10 hours live with Shreyas, plus Q&amp;A with him. The course is fast-paced, with decades of learning &amp; actionable tactics compressed over one weekend. Recordings for all modules will also be made available for you to watch anytime afterwards.

Optimized for busy PM schedules. Templates you can use now & in the future.

Your wonderful community of peers is one of the great bonuses of this course. You can interact, connect, learn with them in a psychologically safe, positive sum environment.

Optional community events. Plus a vibrant Slack group with your cohort.

Ambitious Senior PM - GPM - Director - VP level product managers and product leaders at startups and large technology product companies

Whether you are planning on staying &amp; growing at your current company for the next 3+ years or are thinking of changing companies

This course is not for aspiring PMs &amp; early-career PMs. Its focus is also not on the detailed steps of how to build every single PM skill

What you will get out of this course

We will review tactics for improving your chances of getting hired, what managers want you to know about getting recognized &amp; promoted, how to find the right company &amp; role based on your skills &amp; ambitions, and debunk costly myths about career management.

How to get the career outcomes you want

For ambitious &amp; talented people, their decision of what companies to interview with and join is almost always the most pivotal career decision they can make. We will cover frameworks for evaluating companies that are personalized to what matters most to you in your life &amp; career.

How to find the right next company, based on what matters to you

We will discuss common situations that talented PMs run into:<ul><li>Should I join a large tech company or should I join a startup as VP Product?</li><li>Should I pursue a senior IC path or a PM Manager path?</li><li>Should I switch from B2B to consumer or vice versa? </li><li>and many other real situations...</li></ul>

How to make the hard trade-offs between Title, Money, and Scope

We will review<ul><li>How to tell if layoffs might be coming</li><li>How to decide what your game-plan should be, based on risk of layoffs &amp; alignment with your company</li><li>How to find companies that are still doing very well in this downturn</li><li>How to get hired in a competitive market</li><li>Bonus resources</li></ul>

How to handle the current jobs downturn

Even if you are not planning on making any major (or minor) career changes in 2024 &amp; 2025, the ideas, frameworks, and templates in this course will help you become a more effective career coach for PMs in your org and for PMs who are thinking of joining your team.

How to mentor & coach other PMs on their career decisions

This is an intensive weekend-only course for folks with busy calendars during the weekdays. The sessions will be recorded if you want to re-watch them. You will get access to multiple PM career management templates, which you can use for the months &amp; years after the course ends.

Tailor-made and optimized for busy senior PMs and PM leaders

You will hear a lot from Shreyas in this course, but you will also get insights from:<ul><li>Top PMs &amp; leaders worldwide who chose different career paths: Senior IC, PM leadership, Founder, Executive, CEO</li><li>Top US PM executive recruiters</li><li>PM leadership talent partners at top US VC firms</li></ul>

Learn from multiple voices

Sample of companies in recent cohorts: Google, Meta, Stripe, Amazon, Square, HashiCorp, Freshworks, Airbnb, PayPal, Slack, Walmart, Atlassian, Microsoft, Flipkart, Salesforce, Shopify, Gojek, Nike, Uber, Wish, Reddit, Adobe, GE, Plaid, Workday, VMWare, LinkedIn, Yelp, Grammarly

You will be in great company

Frameworks, Tactics, Templates I have been sharing in my 1:1 career coaching over the past 10 years, so you can build a great product career

Shreyas Doshi

Shreyas Doshi

Courses