Productbench

Batch #4

Cohort 1

Building domain expertise is one of the core activities in modern, discovery-focused product management. However, many fail to gain the best insights from users. In this lightning lesson, we’ll focus on the most essential Do’s and Don’ts of user research and provide actionable tactics to improve your research process.

FREE WEBINAR: Do's and Don'ts of User Research 

Become a better product manager with a guaranteed impact on your business – in only 6 weeks.

Tamer El-Hawari

15 years in 50+ companies

Benjamin Bolland

Supported, coached, and taught 100+ founders to become better at Product

The Essentials of Product Management

Innovation Product Delivery Manager

Product people are naturally curious — but many work in this role without being equipped with the essential skills. Instead of driving business growth and building products people love, they end up feeling stuck and exhausted. We created this course to change that — not by just teaching theory, but by helping you apply learnings in your real-world context. Whether you’re a PM with a few years of experience, transitioning into Product from a related role, or stepping up as the lead of a product team, this course is for you. Why This Course is Different There are endless great resources out there to learn Product, but understanding the ideas fully and applying the techniques in your individual setup and environment is a very different game. We designed this course drawing from over 25 years of experience across various product roles, companies, and industries. We bridge the theory into practice without getting lost in framework details. We’re not from big tech — but we understand what it’s like when things get tough. We know there’s no one-size-fits-all solution for effective product work. You’ll learn directly from us and other product professionals who face the same challenges you do. This isn’t about hypothetical scenarios; it’s about learning and training the exact skills you need to succeed in your role. With small cohorts, we ensure you get personalized attention and meaningful engagement with others, helping you grow both your skills and your network. How You Will Learn This six-week program is packed with actionable knowledge. We use a flipped classroom approach: you get the theory as compact video content, and our sessions are dedicated to discussing, exploring, and training these skills within the group — as no other course does. What We’ll Cover •	Understand the big picture of product management and how discovery, strategy, and delivery fit together.•	Identify knowledge gaps to learn more about your business.•	Practice talking to users to uncover insights that typically stay hidden.•	Craft a basic business case and tell a compelling story to get the buy-in you need.•	Dive into the tech details to build confidently and minimize gaps in your specs.•	Communicate and align effectively with stakeholders, and learn to resolve conflicts.•	Create a clear strategy and stay focused using the right tools. Check out the full curriculum for everything we’ll cover together. Why This Works We provide a safe space for you to learn, practice, and take action. That’s why we run this course in small cohorts—to give you the environment you need to succeed. Join us and a community of forward-thinking product managers, and let’s set a new standard for your career.

Unlock the Secrets to Becoming an Outstanding Product Manager

Course syllabus

We'll meet three times a week from 9:00am to 10:30am CET (GMT+1). This will be our

Tuesdays, Thursdays, and Fridays

We follow a "flipped classroom" model that provides you with short, focused videos and theory and concepts to maximize the use of time in our live sessions

Knowledge input

We'll facilitate additional practice sessions to go deep on certain topics (e.g. interview training, business case building, communication training)

Weekly practice sessions

Course schedule

Product people with a few years of experience who want to level up their skills and get the basics right.

Product adjacent roles (e.g. UX design, QA, Engineering, ...) that want to move into product management.

Young product leads with a different background who need to get a grasp of the foundations to better lead their teams.

Who is this course for

What you’ll get out of this course

Understand the roles and responsibilities of a product manager so you can find your areas of improvement

Product Role and Responsibilities

Learn to build up the knowledge you need to make profound decisions and convince stakeholders

Building Domain Expertise

Master the art of user research by actively training the skills and learn ways to get the insights you need

Master the Art of User Research

Learn how to root-cause insights and ideate the right features that drive user and business impact.

Solve Problems that Matter

Learn how to assess opportunities and prioritize them so you can ensure to build features with impact

Opportunity Assessment

Explore different techniques to experiment and validate hypotheses and fill knowledge gaps

Experimentation & Hypotheses Testing

Learn about the characteristics of a vision, mission, roadmaps, goals, and KPIs and how to use them to make decisions and stay focussed

Strategy, Roadmaps & Goals

Craft a business case and understand the financial aspects of the features you build

Business Case modeling

Learn to tailor information-flows so you and your teams are well-informed and build trust with your peers

Information Flows

Master the art of communication to resolve conflicts

Conflict Resolution

Learn how to craft a story to convince people and get the buy-in you need

Storytelling

Learn to align with stakeholders, your team, and key people in your work so you can work collaboratively with ease

Collaboration & Team Alignment

Practice ways to create good products from customer-facing to uncover technical details that your development team needs to perform. Understand the principles needed to build high-quality products while still shipping fast

Building the Product

We offer a 1h coaching session after the course to discuss very individual questions you might have

Bonus: 1h Coaching Session

knowledge, tips, and tricks on how to run Product better and more efficiently.

...and many more

Business Value Estimation for Product People

Fractional Product Leader and Product Coach with 10y experience in 25+ startups

Co-founder at Productbench. Former CPO Project A Ventures, Ex Rocket Internet

Understand how executives and sales think vs. how product teams think, and how to bridge that gap

Getting Stakeholder Buy-In for Features

Discover practical methods for attaching a monetary value to features—whether it’s driving revenue or reducing costs

Estimating the Money Impact of Features

Learn how to dissect a feature into its core components to estimate its financial impact effectively

Breaking Down Feature Impacts

Learn how to use estimated business value as a key metric to make informed prioritization decisions

Using Business Value for Better Prioritization

From Strategy to Roadmap

Co-Founder Productbench, Fractional Product Leader and Product Coach

Learn ways to connect your Product Strategy coherently to every task you and your team do.

Align all levels in your product organisation

Focus on initiatives that maximize impact by aligning priorities with key business goals, ensuring measurable outcomes.

Prioritize initiatives effectively driving business outcomes

Turn high-level vision into clear, actionable steps, ensuring teams stay focused and aligned with achievable goals.

Translate vision into detailed, realistic execution plans

Do's and Don'ts of User Research

We’ll show you how to define and shape a meaningful research strategy that can serve as guiding principles.

Actionable tactics on how to build your research strategy

You'll gain a deep understanding of all necessary steps to conduct world-class user research from planning to insights.

A coherent understanding of the whole user research process

You’ll learn how to navigate a user interview and ask the ‘right’ questions to gather the most meaningful insights.

Learn directly from Productbench

Productbench

Courses

The Essentials of Product Management

Lightning Lessons

Business Value Estimation for Product People

From Strategy to Roadmap

Do's and Don'ts of User Research

Resources

FREE WEBINAR: Do's and Don'ts of User Research