Do's and Don'ts of User Research

Lightning Lessons

Practical skills & tools to accelerate your career

Do's and Don'ts of User Research

Hosted by Tamer El-Hawari and Benjamin Bolland

What you'll learn

Actionable tactics on how to build your research strategy

We’ll show you how to define and shape a meaningful research strategy that can serve as guiding principles.

A coherent understanding of the whole user research process

You'll gain a deep understanding of all necessary steps to conduct world-class user research from planning to insights.

In-depth understanding of user interviews

You’ll learn how to navigate a user interview and ask the ‘right’ questions to gather the most meaningful insights.

Why this topic matters

Building domain expertise is one of the core activities in modern, discovery-focused product management. However, many fail to gain the best insights from users. In this lightning lesson, we’ll focus on the most essential Do’s and Don’ts of user research and provide actionable tactics to improve your research process.

You'll learn from

Tamer El-Hawari

Co-founder at Productbench. Former CPO Project A Ventures, Ex Rocket Internet

Tamer is a product leader with a strong bias for creation and enablement. He has 15+ years of experiences working with over 50+ companies across all industries, mainly start-ups and scale-ups.

His last jobs were at Project A Ventures as Chief Product Officer, Rocket Internet as Product Manager and Co-Founder at Sonntagmorgen.

Benjamin Bolland

Co-Founder Productbench, Fractional Product Leader and Product Coach

Ben is a seasoned product leader with over a decade of hands-on experience in product across various sectors of more than 25 companies.

He specializes in working with startups and scale-ups, often stepping into fractional product leadership roles to drive product success.

His approach is centered on coaching and empowering individuals and product teams to foster growth and development. In addition to that, he teaches product management at several accelerators and universities.

Companies we worked with