The Essentials of Product Management

New
·

6 Weeks

·

Cohort-based Course

Become a better product manager with a guaranteed impact on your business – in only 6 weeks.

Companies we worked with

Emma - The Sleep Company
Urban Sports Club
Adevinta
Trade Republic
Spryker Systems

Course overview

Master essential Product Principles by directly applying them to your daily work

Our six-week program is carefully crafted to provide you with a solid foundation of theoretical knowledge, complemented by hands-on, practical learning through continuous application in small cohorts. Guided by experienced product peers and industry practitioners, you’ll gain insights from those actively engaged in the field. We integrate our ongoing experiences as product managers into the program, ensuring that you benefit from the latest real-world practices and insights.


This course is a hands-on and action-oriented learning experience for professionals who want to unlock their product careers effectively.



🏆 How this course will help you 🏆


Understand the principles behind good product management: Approach your daily life from a first principles approach. Don't limit yourself on specific frameworks but understand the thinking behind them.


Become More Strategic While Staying Hands-on: Understand the connection between high-level product strategy and execution.


Prevent Burnout: Learn to communicate more effectively, handle your emotions, and create structures that allow self-care


Future-Proof Your Career: Stand out in a competitive market with a track record of high effectiveness and efficiency.


Accelerate Career Advancement: Position yourself for promotions and leadership roles by demonstrating strategic influence while remaining hands-on.


Who is this course for

01

Product people with a few years of experience who want to level up their skills and get the basics right.

02

Product adjacent roles (e.g. UX design, QA, Engineering, ...) that want to move into product management.

03

Young product leads with a different background who need to get a grasp of the foundations to better lead their teams.

What you’ll get out of this course

Become a Domain Expert

You'll learn how to define your relevant knowledge areas to become the most knowledgeable person in your organization and make informed product decisions.

Master the Art of User Research

Learn to conduct effective User Research: Gain skills in using various research methodologies, to uncover user needs and validate product hypotheses. Practices your skills and get real-time feedback from peers and instructors.

Experience the Power of Focus

Learn how to build the right mindset and necessary elements to create and maintain a strong focus

Identify and Solve Problems that really Matter

Develop skills in recognizing and prioritizing user problems based on your product strategy, business model, and organizational capabilities.

Communicate Effectively and with Empathy

Learn communication techniques and principles that can change your life and the lives of people around you. Tailor your communication, listen with empathy, build strong relations, and resolve conflicts fast.

Collaborate Better within your Organization

Learn to align better with stakeholders, your team, and key people in your work and life. Handle requests effectively, build a trust-based environment, and establish communication systems that work.

Master the Symbiosis between Quality and Speed

Understand the principles needed to build high-quality products while still shipping fast

Be water, my friend

The ultimate skill to master. Congratulations, you made it to the last point ;-)

This course includes

20 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 17—Feb 23

    Introduction

    • Feb

      17

      Introduction: Welcome Session

      Mon 2/1711:00 AM—12:00 PM (UTC)

    Domain Expertise

    • Feb

      18

      Session 1: Domain Expertise Build-Up

      Tue 2/188:00 AM—9:30 AM (UTC)
    • Feb

      20

      Session 2: Interview Fundamentals

      Thu 2/208:00 AM—9:30 AM (UTC)
    • Feb

      21

      Session 3: Interview Training

      Fri 2/218:00 AM—9:30 AM (UTC)

Week 2

Feb 24—Mar 2

    Solving Problems that Matter

    • Feb

      25

      Session 4: Coding Interviews, Idea Management, Problem Assessment

      Tue 2/258:00 AM—9:30 AM (UTC)
    • Feb

      27

      Session 5: Hypotheses, Prioritizations, Solution Design

      Thu 2/278:00 AM—9:30 AM (UTC)
    • Feb

      28

      Session 6: Business Metrics, Business Modelling

      Fri 2/288:00 AM—9:30 AM (UTC)

Week 3

Mar 3—Mar 9

    Sustaining Focus

    • Mar

      4

      Session 7: Overcoming Distractions, Tools for Staying Focused

      Tue 3/48:00 AM—9:30 AM (UTC)
    • Mar

      6

      Session 8: Strategy, Goals, Roadmaps

      Thu 3/68:00 AM—9:30 AM (UTC)
    • Mar

      7

      Session 9: KPIs

      Fri 3/78:00 AM—9:30 AM (UTC)

Week 4

Mar 10—Mar 16

    Effective Communication

    • Mar

      11

      Session 10: Non-Violent Communication, Conflict Resolution

      Tue 3/118:00 AM—9:30 AM (UTC)
    • Mar

      13

      Session 11: Communication Design

      Thu 3/138:00 AM—9:30 AM (UTC)
    • Mar

      14

      Session 12: Storytelling

      Fri 3/148:00 AM—9:30 AM (UTC)

Week 5

Mar 17—Mar 23

    Seamless Collaboration

    • Mar

      18

      Session 13: Stakeholder Collaboration, Stakeholder Mapping

      Tue 3/188:00 AM—9:30 AM (UTC)
    • Mar

      20

      Session 14: Align, Discover and Build with Stakeholders

      Thu 3/208:00 AM—9:30 AM (UTC)
    • Mar

      21

      Session 15: Team Collaboration, Roles & Responsibilities, Team Structures

      Fri 3/218:00 AM—9:30 AM (UTC)

Week 6

Mar 24—Mar 28

    Building Quality Products Fast

    • Mar

      25

      Session 16: User Journey Mapping, Wireframing

      Tue 3/258:00 AM—9:30 AM (UTC)
    • Mar

      27

      Session 17: Work Breakdown, Writing Specs

      Thu 3/278:00 AM—9:30 AM (UTC)
    • Mar

      28

      Session 18: Traits for Building Fast, Traits for Building High Quality, Closing

      Fri 3/288:00 AM—9:30 AM (UTC)

Post-course

    Apr

    15

    Optional: Individual Follow up 1on1 Coaching Session

    Tue 4/157:00 AM—8:00 AM (UTC)
    Optional

What people are saying

        Productbench was the perfect course to dive deep into both, the technical and the strategic side of product management. This was possible even in a short time due to all the expertise that Ben and Tamer brought to the class and the well-structured, hands-on format. Ben and Tamer know what they talk about!
Hannah Billenstein

Hannah Billenstein

Chief Product Officer @ ctrl+s
        The program was exactly what I needed as a business stakeholder working with different P&T teams to build products. It helped me hone my understanding of product management, ways of working, and needs of product stakeholders. Ben and Tamer bring a wealth of product management experience.
Joshua B

Joshua B

Commercial Strategy & Business Development @ Adevinta / Kleinanzeigen
        Ben and Tamer are exceptional mentors, each bringing extensive individual experience in product management, and in combination their personality and skillset perfectly complement one another. This course offers a blend of theoretical knowledge across various topics and makes it tangible through hands-on experience and collaborative sharing.
Mary Wolf

Mary Wolf

Product @ paymenttools
        Ben and Tamer's course is the perfect introduction to product management. The exchange with the other course participants and the experience of the course instructors is an excellent way to broaden your horizons.
Niklas Grosser

Niklas Grosser

Product Manager @ AIPERIA
        Ben and Tamer are fantastic mentors and created an engaging and trustful environment while also providing lots of theoretical and hands-on knowledge. They found a perfect mixture of concrete and abstract content and I was able to implement the learnings into my day-to-day work immediately.
Meike Friedrichs

Meike Friedrichs

Product Manager @ die kartenmacherei GmbH
        For me as a Software Engineer, it was incredibly beneficial to deepened my understanding of key product management concepts. This knowledge has significantly improved how I collaborate with Product Managers to build high-quality products. The practical sessions and group interactions made the experience even more valuable.
Taro Nguyen

Taro Nguyen

Head of Engineering @ Das-Prorgamm

Meet your instructor

Tamer El-Hawari

Tamer El-Hawari

15 years in 50+ companies

I’m a product leader with a strong bias for creation and enablement. I have 15+ years of experiences working with over 50+ companies across all industries, mainly start-ups and scale-ups. I spent valuable time at Project A Ventures as CPORocket Internet as Product Manager and Co-Founder at Sonntagmorgen.


My mission is to level up the way we create products so they have more impact on the people using and the companies building it. I help companies with training product people, execute product jobs as interim lead, and share my product experience.


So, let’s make sure your product makes progress and the progress is learned.

Benjamin Bolland

Benjamin Bolland

I am a seasoned product leader with over a decade of hands-on experience across various sectors. I specialize in working with startups and scale-ups, often stepping into interim product leadership roles to drive product success. My approach is centered on coaching and empowering individuals and product teams to foster growth and development.


In the past years, I have expanded my reach to the educational sector, teaching product management at institutions like CODE University of Applied Sciences, Founders Foundations, and other accelerator programs. In addition to that, I coach product individuals and teams through challenging times.


I am driven by the thrill of solving complex problems and the satisfaction that comes from building environments of deep trust within teams. I strongly believe in the power of co-creation and enablement in a team setting as a way to achieve collective goals.

A pattern of wavy dots

Join an upcoming cohort

The Essentials of Product Management

Batch #4

€1,490

Dates

Feb 17—Mar 28, 2025

Payment Deadline

Feb 15, 2025
Get reimbursed

Course schedule

4-6 hours per week

  • Tuesdays, Thursdays, and Fridays

    9:00am - 10:30am CET

    We'll meet three times a week from 9:00am to 10:30am CET (GMT+1). This will be our

  • Knowledge input

    Previous to live sessions

    We follow a "flipped classroom" model that provides you with short, focussed videos and theory and concepts to maximize the use of time in our live sessions

  • Weekly practice sessions

    1-2 hours occasionally (on demand)

    We'll facilitate additional practice sessions to go deep on certain topics (e.g. interview training, business case building, communication training)

Free resource

FREE WEBINAR: Do's and Don'ts of User Research

Building domain expertise is one of the core activities in modern, discovery-focused product management. However, many fail to gain the best insights from users. In this lightning lesson, we’ll focus on the most essential Do’s and Don’ts of user research and provide actionable tactics to improve your research process.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on a "flipped classroom"-model with live workshops and hands-on exercise sessions.

Interactive and coaching-based

You’ll be interacting with other learners through breakout sessions and get valuable coaching from your peers and instructors.

Learn from other product peers and expand your network

Build a strong and trusted network with peers in similar career stages facing similar challenges in your batch


Frequently Asked Questions

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A pattern of wavy dots

Join an upcoming cohort

The Essentials of Product Management

Batch #4

€1,490

Dates

Feb 17—Mar 28, 2025

Payment Deadline

Feb 15, 2025
Get reimbursed

€1,490

6 Weeks