The Essentials of Product Management

New
·

6 Weeks

·

Cohort-based Course

Become a better product manager with a guaranteed impact on your business – in only 6 weeks.

Companies we worked with

Emma - The Sleep Company
Urban Sports Club
Adevinta
Trade Republic
Spryker Systems

Course overview

Unlock the Secrets to Becoming an Outstanding Product Manager

Product people are naturally curious — but many work in this role without being equipped with the essential skills. Instead of driving business growth and building products people love, they end up feeling stuck and exhausted.


We created this course to change that — not by just teaching theory, but by helping you apply learnings in your real-world context.


Whether you’re a PM with a few years of experience, transitioning into Product from a related role, or stepping up as the lead of a product team, this course is for you.



Why This Course is Different


There are endless great resources out there to learn Product, but understanding the ideas fully and applying the techniques in your individual setup and environment is a very different game.


We designed this course drawing from over 25 years of experience across various product roles, companies, and industries. We bridge the theory into practice without getting lost in framework details. We’re not from big tech — but we understand what it’s like when things get tough. We know there’s no one-size-fits-all solution for effective product work.


You’ll learn directly from us and other product professionals who face the same challenges you do. This isn’t about hypothetical scenarios; it’s about learning and training the exact skills you need to succeed in your role.


With small cohorts, we ensure you get personalized attention and meaningful engagement with others, helping you grow both your skills and your network.



How You Will Learn


This six-week program is packed with actionable knowledge. We use a flipped classroom approach: you get the theory as compact video content, and our sessions are dedicated to discussing, exploring, and training these skills within the group — as no other course does.



What We’ll Cover


• Understand the big picture of product management and how discovery, strategy, and delivery fit together.

• Identify knowledge gaps to learn more about your business.

• Practice talking to users to uncover insights that typically stay hidden.

• Craft a basic business case and tell a compelling story to get the buy-in you need.

• Dive into the tech details to build confidently and minimize gaps in your specs.

• Communicate and align effectively with stakeholders, and learn to resolve conflicts.

• Create a clear strategy and stay focused using the right tools.


Check out the full curriculum for everything we’ll cover together.



Why This Works


We provide a safe space for you to learn, practice, and take action. That’s why we run this course in small cohorts—to give you the environment you need to succeed.


Join us and a community of forward-thinking product managers, and let’s set a new standard for your career.

Who is this course for

01

Product people with a few years of experience who want to level up their skills and get the basics right.

02

Product adjacent roles (e.g. UX design, QA, Engineering, ...) that want to move into product management.

03

Young product leads with a different background who need to get a grasp of the foundations to better lead their teams.

What you’ll get out of this course

Product Role and Responsibilities

Understand the roles and responsibilities of a product manager so you can find your areas of improvement

Building Domain Expertise

Learn to build up the knowledge you need to make profound decisions and convince stakeholders

Master the Art of User Research

Master the art of user research by actively training the skills and learn ways to get the insights you need

Solve Problems that Matter

Learn how to root-cause insights and ideate the right features that drive user and business impact.

Opportunity Assessment

Learn how to assess opportunities and prioritize them so you can ensure to build features with impact

Experimentation & Hypotheses Testing

Explore different techniques to experiment and validate hypotheses and fill knowledge gaps

Strategy, Roadmaps & Goals

Learn about the characteristics of a vision, mission, roadmaps, goals, and KPIs and how to use them to make decisions and stay focussed

Business Case modeling

Craft a business case and understand the financial aspects of the features you build

Information Flows

Learn to tailor information-flows so you and your teams are well-informed and build trust with your peers

Conflict Resolution

Master the art of communication to resolve conflicts

Storytelling

Learn how to craft a story to convince people and get the buy-in you need

Collaboration & Team Alignment

Learn to align with stakeholders, your team, and key people in your work so you can work collaboratively with ease

Building the Product

Practice ways to create good products from customer-facing to uncover technical details that your development team needs to perform. Understand the principles needed to build high-quality products while still shipping fast

Bonus: 1h Coaching Session

We offer a 1h coaching session after the course to discuss very individual questions you might have

...and many more

knowledge, tips, and tricks on how to run Product better and more efficiently.

This course includes

20 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 17—Feb 23

    Introduction

    • Feb

      17

      Introduction: Welcome Session

      Mon 2/1711:00 AM—12:00 PM (UTC)

    Domain Expertise

    • Feb

      18

      Session 1: Domain Expertise Build-Up

      Tue 2/188:00 AM—9:30 AM (UTC)
    • Feb

      20

      Session 2: Interview Fundamentals

      Thu 2/208:00 AM—9:30 AM (UTC)
    • Feb

      21

      Session 3: Interview Training

      Fri 2/218:00 AM—9:30 AM (UTC)

Week 2

Feb 24—Mar 2

    Solving Problems that Matter

    • Feb

      25

      Session 4: Coding Interviews, Idea Management, Problem Assessment

      Tue 2/258:00 AM—9:30 AM (UTC)
    • Feb

      27

      Session 5: Hypotheses, Prioritizations, Solution Design

      Thu 2/278:00 AM—9:30 AM (UTC)
    • Feb

      28

      Session 6: Business Metrics, Business Modelling

      Fri 2/288:00 AM—9:30 AM (UTC)

Week 3

Mar 3—Mar 9

    Sustaining Focus

    • Mar

      4

      Session 7: Overcoming Distractions, Tools for Staying Focused

      Tue 3/48:00 AM—9:30 AM (UTC)
    • Mar

      6

      Session 8: Strategy, Goals, Roadmaps

      Thu 3/68:00 AM—9:30 AM (UTC)
    • Mar

      7

      Session 9: KPIs

      Fri 3/78:00 AM—9:30 AM (UTC)

Week 4

Mar 10—Mar 16

    Effective Communication

    • Mar

      11

      Session 10: Non-Violent Communication, Conflict Resolution

      Tue 3/118:00 AM—9:30 AM (UTC)
    • Mar

      13

      Session 11: Communication Design

      Thu 3/138:00 AM—9:30 AM (UTC)
    • Mar

      14

      Session 12: Storytelling

      Fri 3/148:00 AM—9:30 AM (UTC)

Week 5

Mar 17—Mar 23

    Seamless Collaboration

    • Mar

      18

      Session 13: Stakeholder Collaboration, Stakeholder Mapping

      Tue 3/188:00 AM—9:30 AM (UTC)
    • Mar

      20

      Session 14: Align, Discover and Build with Stakeholders

      Thu 3/208:00 AM—9:30 AM (UTC)
    • Mar

      21

      Session 15: Team Collaboration, Roles & Responsibilities, Team Structures

      Fri 3/218:00 AM—9:30 AM (UTC)

Week 6

Mar 24—Mar 28

    Building Quality Products Fast

    • Mar

      25

      Session 16: User Journey Mapping, Wireframing

      Tue 3/258:00 AM—9:30 AM (UTC)
    • Mar

      27

      Session 17: Work Breakdown, Writing Specs

      Thu 3/278:00 AM—9:30 AM (UTC)
    • Mar

      28

      Session 18: Traits for Building Fast, Traits for Building High Quality, Closing

      Fri 3/288:00 AM—9:30 AM (UTC)

Post-course

    Apr

    15

    Optional: Individual Follow up 1on1 Coaching Session

    Tue 4/157:00 AM—8:00 AM (UTC)
    Optional

What people are saying

        Productbench was the perfect course to dive deep into both, the technical and the strategic side of product management. This was possible even in a short time due to all the expertise that Ben and Tamer brought to the class and the well-structured, hands-on format. Ben and Tamer know what they talk about!
Hannah Billenstein

Hannah Billenstein

Chief Product Officer @ ctrl+s
        The program was exactly what I needed as a business stakeholder working with different P&T teams to build products. It helped me hone my understanding of product management, ways of working, and needs of product stakeholders. Ben and Tamer bring a wealth of product management experience.
Joshua B

Joshua B

Commercial Strategy & Business Development @ Adevinta / Kleinanzeigen
        Ben and Tamer are exceptional mentors, each bringing extensive individual experience in product management, and in combination their personality and skillset perfectly complement one another. This course offers a blend of theoretical knowledge across various topics and makes it tangible through hands-on experience and collaborative sharing.
Mary Wolf

Mary Wolf

Product @ paymenttools
        Ben and Tamer's course is the perfect introduction to product management. The exchange with the other course participants and the experience of the course instructors is an excellent way to broaden your horizons.
Niklas Grosser

Niklas Grosser

Product Manager @ AIPERIA
        Ben and Tamer are fantastic mentors and created an engaging and trustful environment while also providing lots of theoretical and hands-on knowledge. They found a perfect mixture of concrete and abstract content and I was able to implement the learnings into my day-to-day work immediately.
Meike Friedrichs

Meike Friedrichs

Product Manager @ die kartenmacherei GmbH
        For me as a Software Engineer, it was incredibly beneficial to deepened my understanding of key product management concepts. This knowledge has significantly improved how I collaborate with Product Managers to build high-quality products. The practical sessions and group interactions made the experience even more valuable.
Taro Nguyen

Taro Nguyen

Head of Engineering @ Das-Prorgamm

Meet your instructor

Tamer El-Hawari

Tamer El-Hawari

15 years in 50+ companies

I’m a product leader with a strong bias for creation and enablement. I have 15+ years of experiences working with over 50+ companies across all industries, mainly start-ups and scale-ups. I spent valuable time at Project A Ventures as CPORocket Internet as Product Manager and Co-Founder at Sonntagmorgen.


My mission is to level up the way we create products so they have more impact on the people using and the companies building it. I help companies with training product people, execute product jobs as interim lead, and share my product experience.


So, let’s make sure your product makes progress and the progress is learned.

Benjamin Bolland

Benjamin Bolland

Supported, coached, and taught 100+ founders to become better at Product

I am a seasoned product leader with over a decade of hands-on experience across various sectors. I specialize in working with startups and scale-ups, often stepping into interim product leadership roles to drive product success. My approach is centered on coaching and empowering individuals and product teams to foster growth and development.


In the past years, I have expanded my reach to the educational sector, teaching product management at institutions like CODE University of Applied Sciences, Founders Foundations, and other accelerator programs. In addition to that, I coach product individuals and teams through challenging times.


I am driven by the thrill of solving complex problems and the satisfaction that comes from building environments of deep trust within teams. I strongly believe in the power of co-creation and enablement in a team setting as a way to achieve collective goals.

A pattern of wavy dots

Join an upcoming cohort

The Essentials of Product Management

Batch #4

€1,490

Dates

Feb 17—Mar 28, 2025

Payment Deadline

Feb 15, 2025
Get reimbursed

Course schedule

4-6 hours per week

  • Tuesdays, Thursdays, and Fridays

    9:00am - 10:30am CET

    We'll meet three times a week from 9:00am to 10:30am CET (GMT+1). This will be our

  • Knowledge input

    Previous to live sessions

    We follow a "flipped classroom" model that provides you with short, focused videos and theory and concepts to maximize the use of time in our live sessions

  • Weekly practice sessions

    1-2 hours (on demand)

    We'll facilitate additional practice sessions to go deep on certain topics (e.g. interview training, business case building, communication training)

Free resource

FREE WEBINAR: Do's and Don'ts of User Research

Building domain expertise is one of the core activities in modern, discovery-focused product management. However, many fail to gain the best insights from users. In this lightning lesson, we’ll focus on the most essential Do’s and Don’ts of user research and provide actionable tactics to improve your research process.

Get the recording for free

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on a "flipped classroom"-model. We'll provide you with 15-20-minute bite-sized knowledge videos to work through by yourself. During our 3 weekly live sessions, we'll focus on discussions, hands-on exercises, and best practices.

Safe space

We aim to create a safe space to openly address emotional topics.

Through a combination of town hall and breakout sessions, you'll spend a significant amount of time with your cohort to build relationships and trust. This enables valuable coaching and feedback.

Learn from other product peers and expand your network

Through the course and numerous ways of connection, you'll build a strong and trusted network with peers in similar career stages facing similar challenges. We foster communication and exchange beyond the cohort through an ongoing community channel.

Frequently Asked Questions

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A pattern of wavy dots

Join an upcoming cohort

The Essentials of Product Management

Batch #4

€1,490

Dates

Feb 17—Mar 28, 2025

Payment Deadline

Feb 15, 2025
Get reimbursed

€1,490

6 Weeks