Connecting B2B Products to Revenue
Hosted by Ibrahim Bashir
Go deeper with a course
What you'll learn
Understanding B2B KPIs
Align on the fundamentals of a B2B SaaS business from an exec lens
Mapping North Star Metrics
Learn how product & go-to-market metrics connect to business KPIs
Laddering Up to Revenue
Map investments to revenue generation / preservation / sustainability
Why this topic matters
Understanding how R&D and GTM work actually impacts business outcomes is a critical dimension to being a PM/Growth leader. Once you've mastered connecting metrics to KPIs, you will be better positioned to make investment / divestment decisions. Lastly, being able to tell an impact story is the essence of crafting powerful product narratives, which is a must-have skill for any business leader.
You'll learn from
Ibrahim Bashir
VP of Product @ Amplitude
Ibrahim Bashir has been building and shipping software for over 20 years. He is currently an executive at Amplitude, where he serves as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant.
LEARNINGS FROM
