Lightning Lessons

5 Ways to Improve the B2B Product/Sales Relationship

Hosted by Jason Knight and Saeed Khan

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Working with Sales - Masterclass for B2B Product Managers
Saeed Khan
Jason Knight
Saeed Khan and Jason Knight

What you'll learn

The reasons behind B2B Product/Sales challenges

Why is working with Sales so difficult? What's wrong with them, right? Or maybe you just don't understand them?

5 approaches to improving the B2B Product/Sales relationship

We'll cover the most effective ways to turn that strained relationship into a true partnership where both teams benefit.

How to get started on the path to working better with Sales

We'll help you understand some steps you can take the very next day and how to make the journey more effective

Why this topic matters

B2B Product Managers must work across teams. That means working with Marketing, Sales, Support etc. The Sales relationship is often the most difficult and challenging, and yet it is critical for B2B product success. Sales people have a LOT of influence in a company. Learn how to work with them and have them work with you. It will make your life as a Product Manager MUCH less painful.

You'll learn from

Jason Knight

B2B Product consultant, coach and interim CPO. 20+ yrs of B2B product experience

Jason Knight is a seasoned B2B product management leader, consultant and coach dedicated to delivering excellence in product management through One Knight Consulting.

He's also the host of the One Knight in Product podcast and author of the One Knight in Product newsletter.

In his work and content, he focuses on one simple truth: Product Management is rarely like the books, and product managers need to adapt to their context to survive and thrive.

Saeed Khan

Interim CPO. 25 years in B2B PM, leading teams in startups and large enterprises

Saeed Khan is a founder of Transformation Labs, with 25 years of experience in B2B Product Management, having worked in both Canada and the US in roles from individual contributor up to VP of Product.


He is a consultant and helps companies improve their products and product organizations to accelerate product success. He speaks regularly at industry events on the topic of product management and product leadership.

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