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Scaling B2B Products

New
·

2 Weeks

·

Cohort-based Course

Learn when, why, and how to scale your B2B product line as a PM or GTM leader

Last chance to enroll

5

days

18

hours

19

mins

Course overview

Strategy Frameworks & Mental Models to Scale Your B2B Products

The past twenty years have been transformative when it comes to enterprise software - from discovery to purchase to implementation to adoption, the entire lifecycle has been up-ended and re-imagined. Several technology trends, ranging from the acceptance of online commerce to the ubiquity of cloud computing to the proliferation of mobile devices to the evolution of the IT department to the emergence of the API ecosystem, have come together to birth a new category of software called enterprise SaaS. And all major enterprise SaaS companies have one shared milestone across their journeys: scaling.


Participants in this course will learn why, when, and how to scale their B2B products. This shift is a critical juncture in the life of an enterprise SaaS company - this course is designed for the leaders who want to navigate such a business transition. Why do some companies successfully make the shift while others fail spectacularly? What are the different paths a product team can take to activate new personas? What are the implications for a GTM team now navigating new channels and segments? And how can an executive team transform its culture to account for shifting incentives and goals?


To answer these questions, we will leverage concepts and frameworks that are the learning residue from multiple (successful and unsuccessful) attempts at scaling in enterprise SaaS companies. We will use a combination of lecture-based theory and take-home assignments to cover a broad spectrum of B2B SaaS strategy.

Who is this course for

01

Chief Product Officers & Heads of Product evaluating strategies and deciding tactics for new product line / add-on introduction

02

Directors & VPs in Product Management and GTM Leadership shipping new 0->1 products that complement the core product offering

03

Heads of Growth Product / Marketing revamping their org design and operating model to support multiple products

What you’ll get out of this course

How to evaluate the health of a B2B product
  • Mapping product and go-to-market (GTM) north star metrics to business KPIs
  • Illustrating the core flywheel and loops of your product / motion / company
How to time a 2nd act for your product line
  • Finding product ceilings and breaking through them by stacking S curves
  • Connecting flywheels across your core offering and new product lines
How to execute bets that scale your business
  • Improving user journey from onboarding (activation) to using (sophistication)
  • Going from 1 to n products by capturing adjacencies (users, workflows, solutions)
How to scale your motion across GTM teams
  • Optimizing buyer journey from awareness (1st purchase) to advocacy (nth renewal)
  • Thinking beyond product-market fit (PMF) to GTM motion fit (model, channel)

Course syllabus

Dec 11—Dec 21
Jan 22—Feb 1
4 live sessions • 4 modules • 4 lessons
Expand all modules

  • Week 1

    Dec 11—Dec 17

    Events

    • Dec

      11

      Session 1

      Mon, Dec 11, 11:30 PM - 1:00 AM UTC

    • Dec

      13

      Session 2

      Wed, Dec 13, 11:30 PM - 1:00 AM UTC

    Modules

    • Module 1: Aligning on B2B SaaS Fundamentals

    • Module 2: The Business Rationale Behind a Scaling Act

  • Week 2

    Dec 18—Dec 21

    Events

    • Dec

      18

      Session 3

      Mon, Dec 18, 11:30 PM - 1:00 AM UTC

    • Dec

      20

      Session 4

      Wed, Dec 20, 11:30 PM - 1:00 AM UTC

    Modules

    • Module 3: The Different Execution Paths to Scaling a Product Line

    • Module 4: The Sales & Success Playbook for a Scaled GTM Motion

What people are saying

        If you want to learn how to expand your company’s product portfolio, Ibrahim is just about the best person to learn from. He has amazing experience in GM-style product leadership, has crafted and led multi-product strategies at scale, and always provides incredible tactical coaching.
Jack Hirsch

Jack Hirsch

Vice President of Product Management @ Okta
        I've been part of cohort based workshops in the past, and I am thrilled that Ibrahim will be leading a live workshop. Working with Ibrahim taught me practical skills about how to build products and teams that lead to success with Enterprise businesses. Ibrahim is excellent at synthesizing his earned wisdom into lessons that can be applied for a pro
Katy Schmitt

Katy Schmitt

Product Manager @ Asana
        Ibrahim has a talent for framing complex problems and solutions in a way that simplifies them to something almost anyone can understand. I would certainly recommend his course.
Sophie Lalonde

Sophie Lalonde

Group Product Manager @ Productboard
        Ibrahim offers extreme clarity of thought and is a captivating leader. He’s extremely present, observant, and reflective, which has enabled him to build a trove of rich insights from decades of product experience. His lessons are striking, memorable, and will fundamentally change the way you view product management as a discipline. He’s guaranteed
Ravneet Uberoi

Ravneet Uberoi

Product Lead @ Uber
        Ibrahim is a seasoned product exec who knows how to partner with a GTM org that is rapidly scaling. In my opinion, the content covered in this course will be instrumental to any product or GTM leader looking to accelerate growth.
Zeeshan Yoonas

Zeeshan Yoonas

Chief Operating Officer @ WorkOS
        Ibrahim was a critical leader for multiple new investments at Box over the years and a consummate partner for the CS leadership team as we evolved our GTM motion and built lighthouse programs for new product lines. His synthesis of that experience is crucial learning for anyone looking to scale in SaaS.
Jon Herstein

Jon Herstein

Chief Customer Officer @ Box
        Having worked closely with Ibrahim, I can confidently say he is among the few in the valley who has gained expertise through hands-on experience. Throw in Ibrahim’s inimitable and engaging style, and you’ve got yourself a delightful course that will help you get the results you are looking for. Highly recommended.
Varun Maker @ MuleSoft

Varun Maker @ MuleSoft

Senior Director, Product Management
        Ibrahim and I were partners in crafting a new business unit, and the experience offered deep education into the opportunities and pitfalls when launching a second act for a company. I recommend you take this course to learn from Ibrahim and build your next product on a strong foundation.
Tom Post

Tom Post

Global Vice President, Corporate Sales @ GitHub
        I am impressed not only by Ibrahim’s deep knowledge of product but also with the cross functional approach that he brings to the table. I found him to be a fantastic partner and discovered a great leader with a very healthy curiosity that pushes him to further explore and understand both his practice but also anything related to it. Ibrahim not onl
Enrique Ruiz Mateos @ Google Cloud

Enrique Ruiz Mateos @ Google Cloud

Head of Enterprise Cloud Sales
        Ibrahim has been an amazing partner and advisor for First Round’s portfolio, serving as a sounding board for founders on topics ranging from product strategy to scaling the business - I highly recommend him as someone to learn from.
Whitnie Narcisse @ First Round

Whitnie Narcisse @ First Round

Operating Partner
        Ibrahim is a proven product leader who operates like a general manager and knows what it takes for a high growth company to build a multi-product portfolio.
Tim Smith @ Stripe

Tim Smith @ Stripe

Head of Global Customer Success
        One of the most difficult things to do as a product leader is to take a new idea past its initial growth stage into a holistic, sustainable business. The other is to build trust and cohesion in a multi product organization, driving towards a single goal and identity. I’ve had the privilege to personally witness Ibrahim do both of these things with
Wil Pong

Wil Pong

Head of Product @ Amplitude
        Ibrahim offers a unique POV across Product and GTM, both critically important for building and scaling successful products. Wherever you are in your career journey, the concepts introduced in the class reinforce prior knowledge and initiate new ideas. The format is collaborative and gives you a chance to debate real case studies.
Deepika Gajaria

Deepika Gajaria

Vice President of GTM & Strategy
        I recently completed Ibrahim's course and I took away so many interesting insights over this 5-part course. Most interesting to me was the approach for determining whether it's time to introduce a new product or exploit it further, and how exactly to go about that. Overall, Ibrahim has helped me further
Theodore Ohannessian

Theodore Ohannessian

Head of Product @ Payflow
        If you are looking to scale your business to support multiple product lines, Ibrahim's course is the place to do it. Ibrahim is able to break down complex frameworks so that you can easily apply them to your business. He not only brings a wealth of knowledge into the course but also brings in a different perspective.
Mohammed Quli

Mohammed Quli

Director Digital Product @ Marriott
        Ibrahim has a rare ability to combine theoretical frameworks with real world application in an engaging style and thought provoking approach. His experience and collaboration with other insanely successful product leaders presents a unique opportunity to learn so much in a short amount of time.
Cliff Barrett

Cliff Barrett

VP of Product @ Iterable
        Ibrahim’s course is full of concepts and practical advice that I use at work every-time I’m making a strategic decision. Concepts that work, case studies to show how the concepts work, and a chance to interact with the protagonists of those case studies and Ibrahim - absolutely worth it.
Akshay Gupta

Akshay Gupta

Product Manager @ Zomentum
        A few weeks ago, I attended one of @ibscribe's amazing cohorts. The topics were on point and highlighted B2B multi-product plays. If you're in B2B Product or in any adjacent role, I highly recommend it. This is a lifelong investment for anyone wanting to rise to another level.
Carlos Becerra

Carlos Becerra

Principal PM @ AgentSync

Meet your instructor

Ibrahim Bashir

Ibrahim Bashir

Vice President of Product

Ibrahim Bashir has been building and shipping software for over 20 years. He is currently an executive at Amplitude, where he serves as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant.


Ibrahim has a wealth of experience with B2B products across product-led (PLG) & sales-led go-to-market (GTM) motions. He runs the core product organization at Amplitude, which covers the end-user experiences for creating, consuming, and collaborating on insights - this analytics platform is leveraged by over 2000 companies. Prior to Amplitude, Ibrahim was the GM at Box accountable for multiple revenue-generating add-on’s (Box Platform and Box Relay). He headed business units accountable for all KPIs (demand gen, sales revenue, attach rate, product adoption, customer retention, account churn, and service health) and was also on point for refining the product strategy (market, personas, metrics) and scaling the GTM playbook (messaging, pricing, packaging) as product lines grew.


Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.

A pattern of wavy dots
Join an upcoming cohort

Scaling B2B Products

Cohort 1 - Dec 2023

$999 USD

Dates

Dec 11—21, 2023

Payment Deadline

Dec 10, 2023

Don't miss out! Enrollment closes in 6 days

Cohort 2 - Jan 2024

$999 USD

Dates

Jan 22—Feb 1, 2024

Payment Deadline

Jan 21, 2024

|

Bulk purchases

Course schedule

3-4 hours per week

  • Mondays & Wednesdays

    3:30pm - 5:00pm PST

    Over the course of each 90 minute session Ibrahim will not only introduce mental models to dissect the strategy behind successful B2B products, but also do Q&A around your specific product / company / domain as well.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Can I get this course reimbursed by my employer?
A pattern of wavy dots
Join an upcoming cohort

Scaling B2B Products

Cohort 1 - Dec 2023

$999 USD

Dates

Dec 11—21, 2023

Payment Deadline

Dec 10, 2023

Don't miss out! Enrollment closes in 6 days

Cohort 2 - Jan 2024

$999 USD

Dates

Jan 22—Feb 1, 2024

Payment Deadline

Jan 21, 2024

|

Bulk purchases

$999 USD

New
·

2 Weeks

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