Scaling B2B Products
4.3 (6)
4 Days
·Cohort-based Course
Learn when, why, and how to scale your B2B product line as a PM or GTM leader
Scaling B2B Products
4.3 (6)
4 Days
·Cohort-based Course
Learn when, why, and how to scale your B2B product line as a PM or GTM leader
Course overview
Strategy Frameworks & Mental Models to Scale Your B2B Products
The past twenty years have been transformative when it comes to enterprise software - from discovery to purchase to implementation to adoption, the entire lifecycle has been up-ended and re-imagined. Several technology trends, ranging from the acceptance of online commerce to the ubiquity of cloud computing to the proliferation of mobile devices to the evolution of the IT department to the emergence of the API ecosystem, have come together to birth a new category of software called enterprise SaaS. And all major enterprise SaaS companies have one shared milestone across their journeys: scaling.
Participants in this course will learn why, when, and how to scale their B2B products. This shift is a critical juncture in the life of an enterprise SaaS company - this course is designed for the leaders who want to navigate such a business transition. Why do some companies successfully make the shift while others fail spectacularly? What are the different paths a product team can take to activate new personas? What are the implications for a GTM team now navigating new channels and segments? And how can an executive team transform its culture to account for shifting incentives and goals?
To answer these questions, we will leverage concepts and frameworks that are the learning residue from multiple (successful and unsuccessful) attempts at scaling in enterprise SaaS companies. We will use a combination of lecture-based theory and take-home assignments to cover a broad spectrum of B2B SaaS strategy.
Who is this course for
01
Chief Product Officers & Heads of Product evaluating strategies and deciding tactics for new product line / add-on introduction
02
Directors & VPs in Product Management and GTM Leadership shipping new 0->1 products that complement the core product offering
03
Heads of Growth Product / Marketing revamping their org design and operating model to support multiple products
What you’ll get out of this course
How to evaluate the health of a B2B product
- Mapping product and go-to-market (GTM) north star metrics to business KPIs
- Illustrating the core flywheel and loops of your product / motion / company
How to time a 2nd act for your product line
- Finding product ceilings and breaking through them by stacking S curves
- Connecting flywheels across your core offering and new product lines
How to execute bets that scale your business
- Improving user journey from onboarding (activation) to using (sophistication)
- Going from 1 to n products by capturing adjacencies (users, workflows, solutions)
How to scale your motion across GTM teams
- Optimizing buyer journey from awareness (1st purchase) to advocacy (nth renewal)
- Thinking beyond product-market fit (PMF) to GTM motion fit (model, channel)
This course includes
4 interactive live sessions
Lifetime access to course materials
4 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Scaling B2B Products
Course syllabus
Week 1
Feb
10
Session 1
Feb
11
Session 2
Feb
12
Session 3
Feb
13
Session 4
Post-course
Module 1: Aligning on B2B SaaS Fundamentals
Module 2: The Business Rationale Behind a Scaling Act
Module 3: The Different Execution Paths to Scaling a Product Line
Module 4: The Sales & Success Playbook for a Scaled GTM Motion
4.3 (6 ratings)
What students are saying
Meet your instructor
Ibrahim Bashir
Product Executive
Ibrahim Bashir has been building and shipping software for over 20 years. He most recently was an executive at Amplitude, where he served as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant.
Ibrahim has a wealth of experience with B2B products across product-led (PLG) & sales-led go-to-market (GTM) motions. He runs the core product organization at Amplitude, which covers the end-user experiences for creating, consuming, and collaborating on insights - this analytics platform is leveraged by over 2000 companies. Prior to Amplitude, Ibrahim was the GM at Box accountable for multiple revenue-generating add-on’s (Box Platform and Box Relay). He headed business units accountable for all KPIs (demand gen, sales revenue, attach rate, product adoption, customer retention, account churn, and service health) and was also on point for refining the product strategy (market, personas, metrics) and scaling the GTM playbook (messaging, pricing, packaging) as product lines grew.
Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.
Course schedule
3-4 hours per week
Monday-Thursday
9:00am - 10:00am PST
Over the course of each 1 hour session Ibrahim will not only introduce mental models to dissect the strategy behind successful B2B products, but also do Q&A around your specific product / company / domain as well.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you