Scaling B2B Products

4.1

(4 ratings)

·

4 Days

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Cohort-based Course

Learn when, why, and how to scale your B2B product line as a PM or GTM leader

Course overview

Strategy Frameworks & Mental Models to Scale Your B2B Products

The past twenty years have been transformative when it comes to enterprise software - from discovery to purchase to implementation to adoption, the entire lifecycle has been up-ended and re-imagined. Several technology trends, ranging from the acceptance of online commerce to the ubiquity of cloud computing to the proliferation of mobile devices to the evolution of the IT department to the emergence of the API ecosystem, have come together to birth a new category of software called enterprise SaaS. And all major enterprise SaaS companies have one shared milestone across their journeys: scaling.


Participants in this course will learn why, when, and how to scale their B2B products. This shift is a critical juncture in the life of an enterprise SaaS company - this course is designed for the leaders who want to navigate such a business transition. Why do some companies successfully make the shift while others fail spectacularly? What are the different paths a product team can take to activate new personas? What are the implications for a GTM team now navigating new channels and segments? And how can an executive team transform its culture to account for shifting incentives and goals?


To answer these questions, we will leverage concepts and frameworks that are the learning residue from multiple (successful and unsuccessful) attempts at scaling in enterprise SaaS companies. We will use a combination of lecture-based theory and take-home assignments to cover a broad spectrum of B2B SaaS strategy.

Who is this course for

01

Chief Product Officers & Heads of Product evaluating strategies and deciding tactics for new product line / add-on introduction

02

Directors & VPs in Product Management and GTM Leadership shipping new 0->1 products that complement the core product offering

03

Heads of Growth Product / Marketing revamping their org design and operating model to support multiple products

What you’ll get out of this course

How to evaluate the health of a B2B product
  • Mapping product and go-to-market (GTM) north star metrics to business KPIs
  • Illustrating the core flywheel and loops of your product / motion / company
How to time a 2nd act for your product line
  • Finding product ceilings and breaking through them by stacking S curves
  • Connecting flywheels across your core offering and new product lines
How to execute bets that scale your business
  • Improving user journey from onboarding (activation) to using (sophistication)
  • Going from 1 to n products by capturing adjacencies (users, workflows, solutions)
How to scale your motion across GTM teams
  • Optimizing buyer journey from awareness (1st purchase) to advocacy (nth renewal)
  • Thinking beyond product-market fit (PMF) to GTM motion fit (model, channel)

This course includes

4 interactive live sessions

Lifetime access to course materials

4 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jul 8—Jul 11

    Week dates are set to instructor's time zone

    Events

    • Jul

      8

      Session 1

      Mon, Jul 8, 11:00 PM - 12:00 AM UTC

    • Jul

      9

      Session 2

      Tue, Jul 9, 11:00 PM - 12:00 AM UTC

    • Jul

      10

      Session 3

      Wed, Jul 10, 11:00 PM - 12:00 AM UTC

    • Jul

      11

      Session 4

      Thu, Jul 11, 11:00 PM - 12:00 AM UTC

  • Post-Course

    Modules

    • Module 1: Aligning on B2B SaaS Fundamentals

    • Module 2: The Business Rationale Behind a Scaling Act

    • Module 3: The Different Execution Paths to Scaling a Product Line

    • Module 4: The Sales & Success Playbook for a Scaled GTM Motion

4.1

(4 ratings)

What students are saying

Meet your instructor

Ibrahim Bashir

Ibrahim Bashir

Vice President of Product

Ibrahim Bashir has been building and shipping software for over 20 years. He is currently an executive at Amplitude, where he serves as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant.


Ibrahim has a wealth of experience with B2B products across product-led (PLG) & sales-led go-to-market (GTM) motions. He runs the core product organization at Amplitude, which covers the end-user experiences for creating, consuming, and collaborating on insights - this analytics platform is leveraged by over 2000 companies. Prior to Amplitude, Ibrahim was the GM at Box accountable for multiple revenue-generating add-on’s (Box Platform and Box Relay). He headed business units accountable for all KPIs (demand gen, sales revenue, attach rate, product adoption, customer retention, account churn, and service health) and was also on point for refining the product strategy (market, personas, metrics) and scaling the GTM playbook (messaging, pricing, packaging) as product lines grew.


Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.

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Join an upcoming cohort

Scaling B2B Products

Cohort 3

$999 USD

Dates

July 8—12, 2024

Payment Deadline

July 8, 2024
|

Bulk purchases

Course schedule

3-4 hours per week
  • Mondays & Wednesdays

    3:30pm - 5:00pm PST

    Over the course of each 90 minute session Ibrahim will not only introduce mental models to dissect the strategy behind successful B2B products, but also do Q&A around your specific product / company / domain as well.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Can I get this course reimbursed by my employer?
A pattern of wavy dots
Join an upcoming cohort

Scaling B2B Products

Cohort 3

$999 USD

Dates

July 8—12, 2024

Payment Deadline

July 8, 2024
|

Bulk purchases

$999 USD

4.1

(4)

·

4 Days