Connect Product to Business Value with One Powerful Exercise

Hosted by Vicky Irvin, Katia Suchkova, and Chris Nicol

257 students

What you'll learn

How to identify what's important for business and what's not

Learn how to engage leadership to make trade-offs regarding which business goals should drive product prioritization.

Where misalignment among functional leaders comes from

Learn how to identify the root cause behind leadership misalignment at your company.

How to align leaders in 60 min using our proven exercise

You will receive the exact steps and Miro template to help your leadership team prioritize based on business metrics.

Why this topic matters

Product Strategy without leadership alignment will be an artifact no one checks, as the next priority shift inevitably arises. You will again find yourself throwing a wrench in your team's daily prioritization as you are forced to revise your roadmap. This lesson will help you learn how to assess if your leadership team is aligned and how to get them on the same page using one powerful exercise.

You'll learn from

Vicky Irvin

ex-Interim CPO @15Five

Vicky has spent two decades building products at companies ranging from seed stage startups to $300M pre-IPO scaleups, in roles from PM to GPM to Chief Product Officer. She has managed, trained and coached Product Managers of all levels to maximize their impact on the business while growing their careers.

Vicky loves the process of clarifying customer needs and market forces, uncovering how a company’s product-related problems impact business goals, and partnering with cross-functional teams to solve for both the customer and the business.

Katia Suchkova

Product Leadership Coach

Katia is a seasoned product manager and leader with extensive experience building products and leading teams across B2B startups, scale-ups, and post-IPO enterprises. Over the past six years, she has pivoted her career toward course creation, leadership coaching, and consulting, further embracing her entrepreneurial spirit.

Katia's passion lies in empowering first-time product leaders and helping them confidently step into their new roles while staying good humans. She focuses on guiding these leaders to drive impactful product initiatives that benefit both the business and its customers, all while helping their ICs and teams thrive.

Chris Nicol

VP of Product @Xelix

Chris is an experienced product leader and coach who has built B2B SaaS products for over 20 years. He has been on the startup to scaleup journey multiple times, scaling B2B companies from $3M to $50M+.

Chris found his zone of genius in coaching Product Managers and Leaders to help them thrive in their roles. He is passionate about helping teams craft an effective strategy that delivers measurable value to customers and businesses.

© 2025 Maven Learning, Inc.