Build Trust in the First 30 Seconds of Your Sales Call

Hosted by Ren Saguil

Thu, Apr 30, 2026

10:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Elite Sales 'Win High-Value Enterprise Deals'
Ren Saguil
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What you'll learn

Build Trust before the Meeting

Build an account and client intelligence brief so you show up with context, relevance, and a point of view.

Read your buyer's EDISC behavioural style in real time

An introduction to the 4 major behavioural types so you can understand and adapt your behavioural style.

The 30-second trust framework to open every call

Learn a repeatable 3-step method:Observe, Recognise, Connect that uses behavioural cues to build instant rapport .

Why this topic matters

94% of B2B buyers use AI and often compare vendors before the first call. And yet less than half of buyers find sellers trustworthy. The seller who builds trust and earn confidence early will always win.  This lightning lesson gives you the behavioural science behind how trust is built in the first 30 seconds, and a practical framework you can immediately use on your next sales call.

You'll learn from

Ren Saguil

Cofounder Fraxional, 25 yrs+ winning sales at Vodafone, Ruckus, Alcatel-Lucent

Ren is a 25-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

As the creator of the B2B Sales Maturity Framework, Ren's mission is to empower sales professionals. She achieves this by integrating strategy, processes, and behaviours to drive client action, optimise sales cycles, and achieve revenue growth.

An engineer by education and holds an MBA in Business and leadership and sales coaching certifications. Ren is building and co-founding Fraxional, a start-up that helps organisations with the fractional squad-as-a-service model.

Previously at

Vodafone
RUCKUS Networks
Nokia

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