Andrew Warner

How to close a B2B sale in 30 minutes

Jesse Pujji

Ampush & Gateway X & Bootstrapped Giants

Mixergy & Bootstrapped Giants

"What led you to take this meeting?" see how using that question gets prospects to tell you why they should buy from you

The Magic Question

Don't talk about your product, show it. We'll show you how to create a compelling demo that gets customers excited.

Better than talking up your product

It's not just about your product. Customers need to know and like you. Use our formula for quick rapport-building.

Build rapport

Learn to close customers in the sales meeting, without being pushy and ruing the rapport you built throughoput the call.

The low-pressure, high-conversion close

So you want to reach the top of B2B Sales or get there more consistently? It takes a system. Sales Rocket Fuel is that system. Sales Rocket Fuel teaches the best strategies, habits and actionable tips that I've used to become a 4-time #1 Account Executive, 13x Club Winner, and reach the top 1% of Salesforce - 2x. I've sold $50M+ since 2020 alone and have helped hundreds of AEs &amp; also sales teams level up, while having awesome client relationships. I built this course to share what actually works in B2B sales today to be consistently successful. This isn't the "standard" training stuff. Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. If you're looking to level up your B2B sales game, you're in the right place. This is a high-impact, high-energy class designed to help you have your best sales year ever. Over 5 interactive group sessions, you'll level up your sales skills across the entire sales process, along with your mindset &amp; your habits to unleash your potential. We'll cover the entire sales cycle - your mindset, your habits &amp; your sales skills across these areas: 1. Get inspired with bigger, SMARTER goals for your Professional and personal life to ignite your motivation. Then build powerful habits, and leverage accountability to make them happen. 2. Build powerful prospecting messages that get executives attention. Want to see how we got a Yes from Mark Cuban on the first email? 3. Ask Powerful Discovery Questions and build compelling, ROI driven presentations that close multi-million dollar deals 4. Build powerful relationships with the power of moments and growing accounts with raving fans. 5. Closing deals, building industry expertise &amp; how to focus on activities that drive revenue. Each class includes action items so you'll drive immediate and lasting results. You'll get 90 mins / week of video spaced out over 5 weeks, and live workshops each week to put the ideas into action and cover questions as you level up each step of your sales process. This program has been battle-tested for years. Join the next cohort and see why people are saying, "Sales Rocket Fuel was one of the most valuable things I’ve ever done for my career."

Sales Rocket Fuel: 5-Week System for Top 1 Percent B2B Sales

<ul><li>Set big, inspiring professional and personal goals with actionable steps.</li><li>Take consistent action &amp; overcome fear of change with small steps</li><li>Build lasting consistent habits for success on repeat with proven frameworks&nbsp;</li><li>Mindset + Habits + consistent action lead to big results!&nbsp;</li><li>Learn to compete against yourself, not others to have your best year yet</li></ul>

WEEK 1: CRUSH YOUR GOALS WITH HABITS & SYSTEMS!
 

<ul><li>Want to see how I helped a friend get a yes from Mark Cuban?</li><li>Leverage proven prospecting tips to reach more C-Level executives</li><li>Previous Sales Rocket Fuel students are reaching Fortune 500 C-Level executives&nbsp;</li><li>Use Moneyball hacks to focus on the right accounts in your territory</li><li>Using your brain &amp; the human touch, but leveraging AI for research </li></ul>

WEEK 2: REACHING THE C-LEVEL (CA$H-LEVEL)  

<ul><li>Ask powerful discovery questions &amp; help your clients crush their goals (not just solve their pains, you’ve heard that 100x already).</li><li>Have deeper conversations &amp; more engaging conversations.&nbsp;&nbsp;</li><li>Create compelling, high-impact that WOW customers &amp; close huge deals</li><li>Create compelling value &amp; ROI driven presentations </li><li>Use social proof &amp; customer stories</li></ul>

WEEK 3: ASK POWERFUL DISCOVERY QUESTIONS + HIGH-IMPACT PRESENTATIONS
 

<ul><li>Can you create raving fans who love working with you?&nbsp;</li><li>Build genuinely meaningful, memorable client relationships &amp;&nbsp;happy customers.</li><li>Harness the Power of Moments &amp; how to create them.</li><li>Dive into pricing psychology &amp; positioning to make your year-making proposals a no-brainer!</li></ul>

WEEK 4: GROW ACCOUNTS WITH RAVING FANS + MULTI-MILLION DOLLAR PROPOSALS
 

<ul><li>Negotiation tips &amp; strategies to close the deals of your career.</li><li>How to network, build mastermind groups with top Account Executives &amp; to replicate their success.</li><li>Become an industry expert to better advise customers &amp; become a trusted advisor</li><li>Tips on hot topics like sales minimalism, focus &amp; blocking the noise, and managing yourself. </li></ul>

WEEK 5: SURROUND YOURSELF WITH WINNERS + CLOSING DEALS

Each week, you'll get videos + live workshops to put ideas into action. Over 5 Weeks of Workshops we will:<ul><li>Build your goals template with monthly process to stay on track</li><li>Build prospecting messages for a target account</li><li>Practice a presentation for a big meeting</li><li>Build relationships faster</li><li>Hack your calendar &amp; learn from other top salespeople</li></ul>

Workshops throughout the 5 weeks to put the ideas into action 

Course syllabus

Live workshop + Q&amp;A for each week's course material. All live sessions will be recorded &amp; shared.

Weekly Live Workshops (7.5 hours total)

Each of the 5 weeks has approximately 75-90 mins of high-quality video content for self-study that we will discuss in the class. One student said this video content was "one of the most engaging trainings I've ever listened to."

Engaging Weekly Video Content (8 hours total)

Course schedule

Experienced Salespeople seeking to consistently crush quota or looking for the edge to reach elite sales performance

Salespeople in a new role or company, such as a new job, new territory, between jobs or recently promoted - looking to crush their quota

Founders &amp; Small Business Owners seeking repeatable frameworks and a proven process to drive growth

Who is this course for

What you’ll get out of this course

<ul><li>Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. I built this course to share what actually works in B2B sales today.</li><li>This course teaches the best strategies and actionable tips that I've used to become a 4-time #1 Account Executive and reach the top 1% of Salesforce — twice.</li></ul>

Different — and better — sales strategies that actually works, from a top 1% seller in B2B SaaS

<ul><li>Get proven resources &amp; playbooks throughout the sales cycle</li><li>Take action each week with tips to improve your process and mindset.</li></ul>

A proven step-by-step playbook & resources to grow your business from 13x Club Winner who sold $50M+ since 2020

<ul><li>Follow a proven process to turn your goals &amp; dreams into reality</li><li>Set exciting, SMARTER goals that ignite your drive.</li><li>Build new habits to drive consistent results &amp; implement change both personally and for clients.</li><li>Leverage Sales Rocket Fuel systems for consistent success</li></ul>

Set SMARTER goals and build new habits

<ul><li>Maximize your sales performance by making both subtle and dramatic shifts in how you think about your customers and each step of the sales process.</li><li>Discover how you think — and what you think — to inspire change in yourself and in your clients.</li></ul>

Improve your mindset & get fired up!
 

<ul><li>Prioritizing your territory &amp; focusing on the right accounts is key, many people make huge mistakes here. Learn better ways.</li><li>Ask Powerful Discovery questions &amp; help your clients crush their goals. Stop qualifying so much &amp; have deeper + more engaging conversations.</li></ul>

Hack your territory & Ask Powerful Discovery Questions

<ul><li>Grow your network and join a community of salespeople committed to excellence.</li><li>Gain accountability and feedback as you workshop new ideas throughout the sales process.</li></ul>

Grow your network and drive meaningful change to grow your sales
 

<ul><li>Everyone knows that relationships are key - but do you know how to build them fast? We cover specific strategies on how to build genuine relationships faster &amp; help your clients win</li><li>Leverage the Power of Moments &amp; learn strategies on how to create them.</li></ul>

Create Raving fans who love working with you, build relationships faster & create powerful, memorable moments with clients

<ul><li>Create compelling, high-impact presentations that engage and educate your customers. </li><li>Craft a story with strong ROI that wows them!</li></ul>

Leverage the power of Million$ and create compelling, high impact presentations

<ul><li>Almost every salesperson struggles with one of these: anxiety, confidence, fear, perfectionism, overdrive, time management. </li><li>This is not professional therapy but we will work on identifying your barrier that holds you back &amp; unblocking it so you can get to the next level.</li></ul>

What's holding you back? Unblock it.

Grow your B2B sales skills, mindset & habits. Learn from $50M+ seller, 15/17 years over quota with a proven repeatable system for success

Chris Bogdan - CEO Sales Rocket Fuel

4 Time #1 Account Executive.  AE at Salesforce / MuleSoft. CEO at Sales Rocket Fuel. 

November-Dec Q4 Blitz

2025: Q1 Fast Start

By the end of this course, you will confidently price your AI consulting services based on value, produce proposals that highlight outcomes, implement a professional business infrastructure, leverage content to attract better leads, handle legal/tax basics, and continuously improve through feedback loops. Day 1: Content &amp; CredibilityBuilding authority and attracting leads through valuable, outcome-oriented content. You Will Learn:How to write content that resonates with decision-makers, not just technical audiences.Approaches for showcasing your expertise to stand out from competitors.Strategies to build trust, credibility, and consistent inbound leads before you even get on a call. Day 2: Shifting from Hourly to Value-Based ConsultingUnderstanding clients’ stakes and pricing for impact rather than time. You Will Learn:How to discover what’s truly at stake for your client and tie your services to tangible business outcomes.The “value equation” framework to craft offers that reflect the actual ROI you provide.Techniques for confidently setting fees based on results, not hours, while reducing risk for you and your clients. Day 3: Structuring Proposals &amp; Closing Bigger DealsCreating situational assessment proposals that speak directly to client goals. You Will Learn:A proven proposal structure that highlights the client’s situation, desired outcomes, and clear success metrics—before discussing fees.How to present multiple engagement options (advisory, comprehensive, premium) to anchor value and encourage higher-tier purchases.Best practices for guaranteeing results, scheduling follow-ups, and ensuring clients see you as a strategic partner. Office Hours &amp; SupportWeekly group coachingPrivate Slack for peer supportDirect feedback on proposals About Your Instructor I'm Jason Liu, and I built my AI consulting practice from scratch after a career-changing hand injury. My biggest lesson? Losing $150,000 to a recruiter on a $10,000 project taught me the importance of systematic business processes. Now, I consistently close five-figure solo deals and maintain a waitlist of clients—all through implementing the exact systems I'll teach you. Think in terms of ROI: Implementing just the proposal framework could help you land a single $10,000 project—that's an 18x return on your investment. What's Included:- 3 days of live, hands-on training- Complete business system templates- Private AI consultant community access- Future course discounts- 14-day money-back guarantee This Program Is Right For You If:- You have strong AI technical skills but need business systems- You're ready to implement structured processes in your practice- You want a proven playbook rather than trial-and-error learning Ready to build your systematic consulting practice? Join the waitlist now.

Turn your skills to a AI augmented consulting business

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

<ul><li>Capitalize on the current scarcity of AI expertise and identify your specialty.</li><li>Recognize the value you can provide your clients.</li><li>Attract clients through compelling content frameworks.</li></ul>

Day 1: Your Expert Positioning

<ul><li>Shift your mindset to a value-driven approach that commands premium rates.</li><li>Conduct productive discovery calls.</li><li>Build trust and uncover your client's true needs.</li></ul>

Day 2: Develop Your Mindset & Business

<ul><li>Craft winning proposals that clearly articulate your value proposition.</li><li>Develop pricing strategies to maximize revenue.</li><li>Overcome objections, and closing deals with confidence.</li></ul>

Day 3: Proposals and Sales

Rely on Hourly Rates:If you’re trapped billing hours, learn to price by real business value and increase your profits.

Struggle to Stand Out:﻿If you have skill but no strong brand, craft content and positioning to attract top-quality leads.

Close Bigger Deals:﻿If you’re stuck with small gigs, gain tools to secure premium, long-term contracts at higher fees.

Need Clear Value:If you’re unsure how to show ROI, discover ways to align offers with outcomes clients truly want.

This course is for those who...

A proven proposal template tying services directly to results clients will pay more for.

A Clear Framework

Clarity on your niche, message, and brand so you outshine generic competitors instantly.

Confident Positioning

Methods to justify higher fees, present multi-tier options, and anchor true value.

Premium Pricing Tools

Strategies to attract decision-makers who respect your expertise and invest in your solutions.

Better Lead Quality

Join an active community of AI consultants sharing wins, challenges, project collaboration opportunities, and peer accountability partnerships.

AI Consultant Network

Transform Your AI Expertise Into a Premium Consulting Practice in 3 Days

Jason Liu

Scaled from from $170/hour to $100,000 a month in one year

Cohort 1

Cohort 2

JTBD + BeSci is a powerful combination! They work together like Peanut Butter &amp; Jelly, Mac &amp; Cheese, Hot Cocoa &amp; Marshmallows. I've been teaching my clients how to leverage customer jobs-to-be-done based insights research for over a decade. It's a powerful approach to leverage when focused on customer development or product discovery. Just recently I discovered the power of integrating applied behavioral science leveraging the makeit toolkit into this approach and want to share what I've learned with anyone who wants to create better experiences for customers. Helping them overcome barriers to progress as they accomplish their jobs-to-be-done. We'll walk through The Wheel of Progress® framework, in a presentation format, teaching you about The Cycle of Customer Progress:- First Thought- Passively Looking- 1st Triggering Event- Actively Looking- 2nd Triggering Event- Deciding- Hiring/Firing- Consuming- Continuous Use You'll also learn about identifying the twelve (12) different Elements of Progress:- Events- Forces and Desires (habits, pushes, desires, avoidances, pulls, anxieties)- Jobs, Pains and Gains- Solutions (core job, prior, in-conjunction, co-existing)- Contraints (internal, external, temporal) and the concept of Switching Behavior, where promoting forces (pushes, desires, pulls) must outweigh blocking forces (habits, avoidances, anxieties) for switching behavior to occur. You'll get an introduction to the Five Laws of Behavior: 1st Law: B=f(P*E) by Kurt Lewin; 2nd Law: B=f(S1,S2) by Daniel Kahneman; 3rd Law: A-&gt; B -&gt; C by B. F. Skinner; 4th Law: B=MAP by B. J. Fogg; and 5th Law: B=f(I,E) by Deci and Ryan. We'll be focused on applying both the 1st Law: B=f(P*E) and 4th Law: B=MAP in relationship to Barriers to Progress analysis. You'll learn how to listen for and identify 18 behavioral barriers to progress having to do with Motivation-related:- Procrastination- Fear of Failure- Personal Belief (Norms)- Personal Belief (Cost)- Action-Impact Gap- Status Quo Bias Ability-related:- Lack of Time- Lack of Skill- Lack of Tools- Hassle Factor- Lack of social Support- Choice Overload Prompt/Attention-related:- Anchor Bias- Lack of Information- Lack of Prompts (triggers)- Low Mental Bandwidth- Forgetfulness- Present Bias Each of these behavioral barriers to progress has the ability to prevent people from completing the Cycle of Progress. Some having to do with the Person and others having to do with the Environment in relation to the 1st Law of Behavior. It's a practical, hands-on class packed full of eight tailored JTBD + BeSci listening exercises: (1) Listening for Customer Jobs (B2C focused)(2) Listening for Customer Jobs (B2B focused)(3) Listening for Forces and Desires (habits, pushes, desires, avoidances, pulls, anxieties)(4) Listening for Events as part of the Cycle of Progress (first thought, 1st triggering event, 2nd triggering event, hiring/firing, continuous use)(5) Listening for Constraints (internal, external, temporal) that influence the Solution Set(6) Listening for Solutions (prior, core functional job, considered, for progress, in conjunction)(7) Listening for Jobs, Pains and Gains(8) Listening for Behavioral Barriers to Progress (person, environment, motivation, ability, prompt/attention) You'll listen to a combination of advertisements and actual JTBD interviews practicing different JTBD listening skills. My clients have included: American Honda, Canada Goose, Citibank, ecobee, G Adventures, Gympass, Humana, lululemon athletica, Modesens, Porch, Royal Ambulance, Shaklee, and TransAlta.

Customer Jobs-to-be-Done Listening Skills (JTBD + BeSci ) 

You will get a comprehensive overview of job theory, core principles, different perspectives regarding jobs-to-be-done, and its application across the enterprise.<ul><li>A Definition: Customer Job to be Done</li><li>Core Principles of Job Theory</li><li>Goal or Job Hierarchy</li><li>Different Perspectives</li><li>Types of Customer Jobs</li><li>The Customer</li><li>Application across the Enterprise</li></ul>

Job Theory and Its' Application

You will learn about the The Wheel of Progress® framework along with how it will be utilized when conducting customer jobs-to-be-done interviews:<ul><li>The Wheel of Progress® framework (awareness, expectations, trade-offs, experience)</li><li>The Cycle of Customer Progress (First Thought to Continuous Use)</li><li>Multiple Cycles of Progress with different Solutions</li></ul>

The Wheel of Progress®

You will learn about the twelve elements of customer progress, switching behavior, constraints and behavioral-based barriers to progress.<ul><li>The 12 Elements of Customer Progress</li><li>First Thought or Struggling Moment</li><li>Switching Behavior (Hiring/Firing)</li><li>Promoting and Blocking Forces to Customer Progress</li><li>Constraints and Barriers to Progress</li><li>Continuous Use</li></ul>

Customer Progress and BeSci Barriers & Constraints

You will learn how to plan out your JTBD Insights Research from start to finish as well as selecting your Case Study so that you can apply what you've learned.<ul><li>The Focus of your Research</li><li>Planning your JTBD Insights Research</li><li>Target Segments and Recruitment</li><li>The Interview Guide and Process</li><li>Selecting your Case Study</li></ul>

The End to End Process for JTBD Insights Research

You will select a Case Study as a Team to plan and execute applying what you've learned during the course.<ul><li>Planning your JTBD Insights Research</li><li>Creating the Interview Guide for your Case Study</li><li>Conducting your JTBD Interviews</li><li>Synthesizing what you Heard during Interviews</li></ul>

Applying it all around Case Study of your Choice (Teams)

You will present alongside your Team the results of your JTBD Insights Research Case Study receiving feedback from the group.<ul><li>Presenting your Case Study</li><li>Feedback from the Group</li><li>Summary recap of the Course</li><li>Staying Connected</li></ul>

Showcasing your Case Study

Customer jobs-to-be-done Insights Research + Applied Behavioral Science

We'll be meeting LIVE as a cohort walking through specific topics each session, some group discussion, and a combination of individual and group exercises.

Three LIVE Cohort Sessions + Homework Assignments

Session 1: Overview of The Wheel of Progress (Cycle of Customer Progress) Session 2: Customer Progress and BeSci Barriers &amp; Constraints Session 3: Review and feedback on Assignments plus Additional JTBD Topics

LIVE Cohort Sessions with eight different JTBD Listening Exercises

Leveraging the Maven community for posting announcements, reading materials, general discussion, and takeaways from the class

Maven Community

Three Sessions LIVE Cohort Classes

A Startup Founder who wants to shorten the path to product-market fit.

The Marketer who wants to better tailor their messaging speaking to the core job-to-be-done, motivational forces, desires and avoidances.

A Product Owner who wants to prioritize and fall in love with the problem prior to thinking about the solution.

The Designer or Researcher who wants to better understand constraints or behavioral-based barriers to customer progress.

The Product Trio (PM, UX, Tech) who want to learn how to improve the customer interview process as a team (multiple perspectives).

To go beyond simply understanding jobs-to-be-done principles to building the necessary skillsets to apply it in your organization.

Learn about different perspectives related to job theory and how to best apply it given your industry, company, product or service offering, and your role or function within the organization.

An Introduction to Job Theory and Customer Progress

A deep dive into The Wheel of Progress®&nbsp;framework covering the cycle of customer progress from first thought, passively looking, actively looking, deciding, hiring/firing, consuming, and continuous use.

An in-depth review of The Wheel of Progress® Framework

Learn advanced jobs-to-be-done listening methods leveraging The Wheel of Progress® framework. How to listen for and capture the twelve (12) elements of customer progress.

Hands-on Practice developing jobs-to-be-done listening skills

Learn about the five laws of behavioral science. Get an introduction to eighteen (18) unique behavioral science informed barriers to customer progress related to motivation, ability, and prompt.

How to leverage Applied Behavioral Science alongside JTBD-based Methods

Seeing and understanding your customers through the lens of jobs-to-be-done and applied behavioral science will make you a better founder, marketer, product manager, designer, researcher, and/or customer advocate.

Become more Customer Focused in whatever Role you perform within the Organization

Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.

JOHN GUSIFF

Cohort 9

Cohort 10

TL;DR👉 THIS IS A HANDS-ON PROGRAM TO DRIVE MORE CALLS (MARKETING WEBSITE) &amp; SEAL DEALS (SALES DECK). WE WILL SELECT YOUR BEST MARKET OPPORTUNITY (POSITIONING). THEN, WE'LL CRAFT YOUR WEBSITE MESSAGES, A NO-BRAINER PRODUCT/SERVICE OFFER, AND A SALES PITCH.🔥🔥 I ACCEPT ONLY 15 ENROLLMENTS. THIS IS TO ENSURE THE QUALITY OF MY SUPPORT. APPLY TO SEE IF YOU QUALIFY ASAP. 👉👉👉THINK OF THIS PROGRAM AS HIRING A fCMO/CRO OR AGENCY TO CREATE OR OPTIMIZE YOUR GTM PROCESS. YOU WILL IMPROVE YOUR POSITIONING, WEBSITE, OFFER, AND SALES DECK. BUT, IT WILL BE AT A FRACTION OF THE COST, ON YOUR TERMS, AND IN 3 WEEKS OF TURNOVER. What's the program schedule (all live sessions to GET THINGS DONE TOGETHER)?WEEK 1:✅ Positioning-Audit Lab: Identify 1-5 Top Growth Positioning Possibilities✅ Positioning Decision-Making: Score &amp; Select The #1 Positioning OpportunityWEEK 2:✅ Messaging Lab: Craft Your Key Messaging Canvas✅ Offering &amp; Value Proposition Lab: Design a no-brainer product/service offerWEEK 3:✅ Sales Pitch Lab: Build your sales deck &amp; discovery questions for sales calls✅ Marketing Website Lab: Craft Your Website WireframeWEEK 4 &amp; POST-COURSE:✅ Roast Day: Get radical candid feedback on your sales deck &amp; website.✅ [OPTIONAL] Build lab: Publish your sales-ready website with Leadpages or Carrd no-code tools.✅ BONUS: Go-to-market PowerHour: 1h x 1:1 GTM Consulting call w/ Jose to finalize your work and discuss your best GTM next steps. ---- In every B2B business I've worked for, I've increased sales WIN rates by 50%, at least -- while reducing expenses. All by following the behavioral science of how people buy B2B: most of your prospects will be more concerned about assessing the risks of buying from you to save their backs rather than benefiting from your service/product. Once you're aware of that untold truth, getting more market traction follows my mantra: "Market for problem-solving champions, sell for fearful decision-makers, deploy for the lazy users". That's all you have to do, and all we'll do during this program, hands-on, together: 1️⃣ "Market for problem-solving champions" 👉 Marketing Website / Landing. 2️⃣ "Sell for fearful decision-makers" 👉 Sales deck. 3️⃣ "Deploy for the lazy users" 👉 Offer / Packaging. This summarizes my step-by-step playbook, built from my +1,000 customer talks across 16+ years in B2B. The goal is to optimize your 24/7 sales rep (your website) and your closing process (with your sales deck and offer). This will get you more calls and more deals. All by getting into your buyer's mind and becoming unforgettable 🧠 CHECK THE SYLLABUS BELOW FOR THE STEP-BY-STEP WORKSHOPS AND PROCESS

Your 2 focuses to gain traction are website messaging & sales deck. Get it done.

<ul><li>How to discover market opportunities</li><li>How to interview your market and potential buyers: Who to talk to, what to ask, and what to learn.</li><li>How to anticipate your buyer's motivations with Technology Adoption Lifecycle</li><li>How to think about product/market fit</li><li>How to anticipate product/market fit implications</li><li>How to decide your PMF strategy</li></ul>

Bootcamp Syllabus

Enrollments Close

#01 Discover Your Product/Market Fit Opportunities

#02 Prioritize product/market fit opportunities

Get live feedback on your work from instructors and peers.

Q&A // Office Hours

#03 Design your unique positioning strategy

#04 Optimize your messaging and story

Thanksgiving week - NO CLASS

#05 Find and select your distribution channels

#06 Design your validation, technology introduction, or launch sequence

Bootcamp Schedule

You are founder in an early stage B2B startup

You are a solo-professional or small business owner in B2B software or high-ticket services

You're a CMO figuring out new B2B offerings

This is for you if your product/service is ready to become unforgettable and...

After this hands-on program, you'll get

Ready to convert visitors into calls or MQLs. We'll select the best website goal for your type of product/service. So you just have to move it into production or join our optional class to build your website.

Website wireframe with your new positioning messages

We’ll craft a sales-optimized story by focusing on one key choice: What’s the heart of your story?<ul><li>The problem you solve</li><li>A market challenge</li><li>Your product</li><li>Your view of the industry &amp; market insight</li></ul> We'll think about what gets your audience to agree with you, so they feel safe.

Sales pitch deck that reflects your positioning & storytelling

Winning it's all about reducing the risk perception in the mind of the customer. Do you have the lowest risk offer available in the market? We'll design the lowest-risk offer possible. This may require repackaging your product.

No-brainer offer / packaging + value proposition, ready for real-market testing

The exact system with ChatGPT &amp; Deepseek I use for my clients. We'll brainstorm angles, messaging &amp; support decision-making x2 faster. BONUS CONTENT: 30 videos on how to use tools like Notion AI, ChatGTP, Humantic AI, Fathom AI, or Sparktoro for GTM.

My AI GTM system to accelerate each step (Deepseek & ChatGPT)

Clarity of markets & positioning priorities to gain traction faster

Strategize who to target (category, use cases), how (key messages&nbsp;offer, value prop),&nbsp;and&nbsp;why (differentiators,&nbsp;strengths). We'll use my market-selection canvas to score and pick the best positioning opportunities for growth.

Target Market-Selection (positioning) Canvas Complete

We'll create your differentiated messaging canvas, including:<ul><li>Problem Statement</li><li>Top competitors</li><li>Value Proposition(s)</li><li>Differentiators — Why you?</li><li>Sense of urgency — Why now?</li><li>Credibility statements — Why should I trust you?</li><li>Positioning Statement</li></ul>

Messaging Canvas Complete

This is if you join the OPTIONAL build day.

A sales-ready website with no-code tools (Leadpages or Carrd)

Craft website messages that generate calls and a sales pitch that seals deals. All based on a positioning to make your product unforgettable

Lightning Lessons

How to close a B2B sale in 30 minutes