Building Trusted Relationships in B2B Sales in an AI World

Lightning Lessons

Practical skills & tools to accelerate your career

Leadership in the AI Era

Building Trusted Relationships in B2B Sales in an AI World

Hosted by Ren Saguil

127 students

What you'll learn

Break down key characteristics of a Trusted Adviser

Unpack the core qualities that define a trusted adviser, so you can build stronger client relationships.

Build stronger client relationships faster

Apply the EDISC behavioral framework to different communication styles to build rapport and trust more efficiently

Create new strategies to help your clients take action

Techniques to understand clients’ perspectives, decode behaviours, and influence buying decisions.

Why this topic matters

AI is revolutionizing B2B sales. While AI sales agents excel at crunching numbers and automating tasks, they still can't replicate that crucial human touch. Now more than ever, it's critical to excel at building trust, active listening, share ideas and influence. These superpowers are uniquely human skills—empathy and the ability to inspire clients to take action—remain beyond AI's capabilities.

You'll learn from

Ren Saguil

Sales Leader @Fraxional, Built €130M+ Sales Across Tech Giants

Ren is a 25-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

Creator of the B2B Sales Maturity Framework, Ren empowers sales professionals by integrating strategy, processes, and behaviors to optimize sales cycles and drive revenue growth.

Today, Ren drives growth at Fraxional, helping companies scale faster and efficiently and runs corporate sales trainings for elite sales teams.

Previously at