Build a GTM That Converts

Lightning Lessons

Practical skills & tools to accelerate your career

Build a GTM That Converts

Hosted by Elena Luneva

Thu, Jul 10, 2025

7:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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Go deeper with a course

Business Skills for Product Leaders

Elena Luneva

View syllabus

Thu, Jul 10, 2025

7:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Business Skills for Product Leaders

Elena Luneva

View syllabus

What you'll learn

Turn product features into revenue-driving strategy

Anchor your GTM in what your ICPs actually need

Turn that pain into positioning that resonates

Use clear, compelling messaging that goes beyond benefits and speaks to value.

How to choose the right GTM motion for your product

Learn when to use sales-led, PLG, partnerships, or hybrid strategies—and why they are different.

Use the Four Fits Framework to align your team

Get a proven framework to align product, marketing, and leadership around a GTM plan that works.

Leverage AI as your GTM strategy co-pilot

Use AI tools to simulate messaging, test ICP alignment, and scale stakeholder communication

Why this topic matters

It’s not enough to build a great feature—what matters is whether it solves a real problem in a way people understand and want to act on - now. Too often, teams launch their products without fully connecting them to customer pain points or without a clear go-to-market path that meets users where they are. This session is about making that connection, whether you're in product, marketing, or partner

You'll learn from

Elena Luneva

CPO across industries, advisor, teaching PMs to master GTM and drive growth.

Elena Luneva is a product and business leader who scales companies from an early stage through Scale-up and IPO. Elena held executive roles at GoFundMe, Braintrust, Nextdoor, LiquidSpace, Opentable and BlackRock. As CPO/GM at Braintrust, she transformed a talent marketplace into an AI-powered SaaS platform and talent community that serves 1.5 million professionals and generates $285 million in GSV. Previously, she built winning products, GTM, and teams at Nextdoor, OpenTable, and BlackRock.

A thought-out product leadership expert, Elena taught Growth, Monetization, and Marketplaces at Reforge and coached the next generation of product leaders.

She advises companies on product strategy, AI development, and GTM execution while helping product managers advance their careers through courses and coaching. Elena holds a BS in Computer Science from NYU and an MBA from NYU/LBS.

Previously at : Braintrust