10 Days
·Cohort-based Course
Master the GTM and business skills that transform good PMs into great business leaders that drive growth and command the room.
10 Days
·Cohort-based Course
Master the GTM and business skills that transform good PMs into great business leaders that drive growth and command the room.
Leadership Roles at
Course overview
The reality facing every senior product leader: shipping features isn't enough anymore. Your roadmap is packed, your team is executing, you've implemented AI enablement but revenue growth is stalling. The gap between building products and driving business is widening.
I've seen this pattern repeat across fintech, healthcare, real estate, 4 marketplaces, social, mobile, web3 and AI. The result is that you end up building features that launch but are not enough or your sales/marketing teams don’t know how to position and sell, and your career gets stuck. Instead of business results there is finger pointing and stress.
The most successful product leaders solve customer problems and move the business differently. After scaling products to $285M at Braintrust, owning 0-30% of IPO revenue at Nextdoor, and building risk reporting platforms at Blackrock (that 3 teams before failed at), I've developed a system to help senior product leaders:
-Transform product roadmaps into revenue engines
-Build GTM strategies that drive sales
-Create alignment between product, sales, marketing, finance and exec
-Turn technical capabilities into market advantages
-Design market adoption accelerants
-Get noticed by execs and advance their careers
How You'll Learn
PM to G(T)M strategies is a live, hands on intensive where you'll learn to combine product execution with business strategy. Learn proven GTM frameworks through real case studies. Immediately apply the learnings to your work in boutique peer cohorts which combine group coaching with the power of collective learning and ongoing community.
Through my courses and coaching, I've helped product leaders make this shift, and advance the business. Let me show you how to THRIVE in the gap between shipping and impact and unlock your career growth.
Each of the four hands on sessions combines frameworks, real world business cases, templates, AMA and AI enablement to help coach you today and build a system for growth going forward.
01
Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.
02
New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.
03
Product Director driving growth in mature markets: Transform your established product lines into new revenue streams.
GTM Strategy Design
You'll master proven frameworks to transform features into market opportunities and revenue. By the end of this module, you'll have a GTM strategy for your product, critiqued by peers and refined through my experience scaling and positioning products.
Speak the Language of Finance
You’ll learn to build compelling business cases and revenue models that get executive buy-in through real case studies and frameworks. Then you'll create a financial strategy and experiments for your product, with feedback from leaders who've faced similar challenges.
Executive Presence
Develop skills to align executives, R&D and GTM teams around a unified GTM vision. You'll build and present an executive GTM plan, practice board-level Q&A with me, your peers and build your AI Board negotiation coach.
Growth Execution Engine
Master launching products that drive immediate revenue impact through applicable templates and real-world case studies. Your final project combines your learnings into a complete launch framework, incorporating peer insights and my direct feedback.
12 interactive live sessions
Lifetime access to course materials
22 in-depth lessons
Direct access to instructor
3 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Go-to-Market Strategy for Product Leaders
Apr
15
Apr
15
Peer groups develop positioning
Apr
15
GTM Positioning Presentation
Apr
17
Speak the Language of Finance
Apr
17
Cohort: Develop a business case
Apr
17
Speak the Language of Finance: lesson wrap
Apr
22
Executive Presence
Apr
22
Cohort: Executive Presentation
Apr
22
Executive presence wrap
Apr
24
Growth Experimentation Framework & Launch Planning
Apr
24
Cohort: Case Launch Plan
Apr
24
Review of course concepts and AMA
Jerry Young
Mickey Slevin
Reshum Panchal
Anne Cocquyt
CPO, GM, VP in multiple industries teaching PMs to master GTM and drive growth.
Elena Luneva is a product and business leader who scales companies from an early stage through Scale-up and IPO. She is the VP of Product at GoFundMe, focusing on helping people support the causes they care about. As a former CPO/GM at Braintrust, she transformed a talent marketplace into an AI-powered SaaS platform and talent community that serves 1.5 million professionals and generates $285 million in GSV. Previously, she built winning products, GTM, and teams at Nextdoor, OpenTable, and BlackRock.
A thought-out product leadership expert, Elena taught Growth, Monetization, and Marketplaces at Reforge and coached the next generation of product leaders.
She advises companies on product strategy, AI development, and GTM execution while helping product managers advance their careers through courses and coaching. Elena holds a BS in Computer Science from NYU and an MBA from NYU/LBS.
Join an upcoming cohort
April GTM Aces
$1,199
Dates
Payment Deadline
4-6 hours per week
Tuesdays & Thursdays
8:30am - 10:30am PST
April 15, 17, 22, 24
11:30-1:00
2 hours of lecture, optional AMA and course work.
Weekly projects
2 hours per week
2 projects each week to apply course learnings to your immediate work.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates.
Join an upcoming cohort
April GTM Aces
$1,199
Dates
Payment Deadline