Develop CPO-Level Skills
Elena Luneva
CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace
Master GTM, finance, executive presence, and influence to run the business.
Take the next step in your career to VP and CPO with me, a two-time CPO, as your coach.
The C-suite works on the business. Business fluency and the ability to articulate it are what I teach.
The gap between Director and CPO is about driving business outcomes and getting executive and board buy-in. CPOs design GTM strategies that unlock new markets. CPOs present revenue models that secure board approval. CPOs get stakeholder buy-in before entering the room.
In this intensive 4-day live program, I teach you GTM Strategy, Financial Fluency, Executive Presence and Influence, all with an AI systems approach.
Why I'm uniquely qualified to teach you. I've done it. Multiple times. I've lived this exact journey. I started as a business analyst at BlackRock, learned product management before it was cool at Opentable, and climbed from individual contributor to leading product organizations at LiquidSpace, Nuna, Nextdoor, and Braintrust as an operator over the past 20 years. As the CPO at Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform. At Nextdoor, I built an entirely new B2B vertical from scratch that became 30% of their IPO revenue.
What you’ll learn
Master GTM strategy, financial acumen, and executive presence to influence the business and advance to CPO.
Launch the GTM strategy for your product that converts
Leverage systems, templates, and AI tools to 10X impact
Get cross-functional buy-in and impact the business
Build compelling business cases and revenue models that get executive buy-in
Create a financial strategy and experiments for your product
Master Portfolio strategy: Allocate resources across innovation horizons like a true executive
Command the room in C-suite meetings with proven communication frameworks
Present with the confidence and clarity that signals leadership potential
Handle tough questions and emerge as the go-to person for strategic decisions
Create your influence map
Handle tough conversations
Become the leader people follow
Develop the AI Executive Stack Framework
Get the step-by-step prompt to execution system design that works for your company's data
Never feel unprepared again
Who this course is for
Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.
New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.
Product Director or Leader that needs to influence or own GTM . Learn the playbook and move the business forward.
What's included
Live sessions
Learn directly from Elena Luneva in a real-time, interactive format.
12 interactive live sessions
We review the learnings, cases, and practices together. Then you apply them live to the work you are doing through the homework.
Lifetime access
Go back to course content and recordings whenever you need to.
Personal implementation reviews
I review every homework, questions and case, giving you actionable feedback within 24 hrs.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Templates and prompts playbooks
GTM, Finance, Executive Presence and Influence playbooks and templates that you can always access.
Re-take the course for free, unlimited times
Re-enroll in any future cohort for free.
Lifetime access to recordings & materials
Can't make the time? Want to go back to the moment. Lifetime access to all recordings and materials.
On Your Schedule
Option to take it on your schedule, then join me 1:1 to cover any of your questions.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Syllabus
4 live sessions • 36 lessons • 4 projects
Week 1
Sep
23
GTM Fundamentals
Sep
25
Master Financial Leverage
GTM Fundamentals
Financial Leverage
Executive Presence
Influence
Week 2
Sep
30
Executive Presence
Oct
2
Growth Experimentation Framework & Launch Planning
Featured lesson
Elevate Your Executive Presence with AI
Tailor Your Message to Stakeholders Using AI Insight
Use ChatGPT or Crystal to simulate stakeholder priorities. Map goals, values, and styles with AI-guided prompts.
Apply the Think–Feel–Do Framework with AI Co-Creation
Turn rough ideas into clear messages with AI.Generate Think–Feel–Do drafts tailored to your audience.
Use AI to Rehearse, Refine, and Project Executive Confidence
Practice with tools like Yoodli for vocal feedback. Role-play and get AI feedback to boost clarity and tone.
Schedule
Three to six hours per week: 3-6 hours per week
Core sessions
- Sep 23Tue4:00 PM—5:30 PM (UTC)
- Sep 25Thu4:00 PM—5:30 PM (UTC)
- Sep 30Tue4:00 PM—5:30 PM (UTC)
- Oct 2Thu6:30 PM—8:00 PM (UTC)
Success stories
- The interactive workshops and peer feedback were game-changing for 50 product leaders and helped them think through the different career paths, and the necessary skills to get there. The PMs in the room shared that the talk helped them create a plan and get an accountability partner around career growth opportunities to focus on.
Jerry Young
Digital Health Leader - Elena was an invaluable mentor -- guiding me through tough career decisions and coaching me on topics like executive presence and cross-team communication. Her advice helped me take on more challenging assignments and ultimately land my next executive role.
Mickey Slevin
GM, Stepful - Elena is approachable and kind. I never felt timid to be open and honest, and she never made me feel silly for asking simple questions and always accepted my vulnerability with support. She also gave very organized feedback and takeaway ideas for me to then apply to my role.
Reshum Panchal
Sr. Product Manager - Elena engaged 80 product management students in conversations that changed their approach to product management and go to market. Instead of jumping to solutions students paused, talked to users, oriented against the problem and course corrected to building solutions that would be useful.
Anne Cocquyt
Faculty Lecturer, University of California, Berkeley
From Product to Leadership: CPO and General Manager
Thinking about your career here are the three product paths: GM, CPO, IC
Elevate Your Executive Presence with AI
Executive Presence Frameworks and how to practice and prepare with AI.
Building P&L Models that Win Executive Trust
Apply Finance skills to advance your projects forward
Upgrade your GTM through Systems Thinking
When a crisis hits, how to think through Product, Market, Business and Channel and thrive
Frequently asked questions
$1,199
USD
2 cohorts