Business Skills for Product Leaders

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5 - 10 Days

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Cohort-based Course

Go-to-market, financial acumen, executive presence and influence - master business skills that transform great PMs into business leaders.

Students from:

Amazon
Ant Group
Nextdoor
Blue Cross Blue Shield
Fluxon

Course overview

Make quality business decisions and elevate your career.

The reality facing every senior product leader: shipping features is no longer enough. Your roadmap is packed, your team is executing, you've implemented AI enablement, but revenue growth is stalling. The gap between building products and driving business is widening. That or you show up in the right room, but your words are not listened to.


I've seen this pattern repeat across fintech, healthcare, real estate, 4 marketplaces, social, mobile, web3, and AI. The result is that you end up building features that launch but are not enough, or your sales/marketing teams don’t know how to position and sell, and your career gets stuck. Instead of business results, there is finger-pointing and stress.


The most successful leaders solve customer problems and drive business growth in new and innovative ways. After scaling products to $285M at Braintrust, owning 0-30% of IPO revenue at Nextdoor, and building risk reporting platforms at Blackrock (that 3 teams before failed at), I've developed a system to help senior leaders


-Transform product roadmaps into revenue engines

Build GTM strategies that drive the discovery of your product and encourage people to pay for it, leading to business growth.

-Create alignment between product, sales, marketing, finance, and exec

-Turn technical capabilities into market advantages

- Understand the company's business model and how to speak finance so that your projects get funded and have a chance to succeed

-Design market adoption accelerants

-Get noticed by exes and show up in the rooms you're invited to, as well as those you haven't been invited to yet.

- Handle tough conversations and emerge as the go-to person to move the business forward

-Get unstuck from the daily execution and into the strategic initiatives


How You'll Learn

Business skills for PMs is a live, hands-on, intensive course where you'll learn to combine product execution with business strategy. Learn proven GTM frameworks through real case studies. Immediately apply the learnings to your work in boutique peer cohorts, which combine group coaching with the power of collective learning and ongoing community.


Through my courses and coaching, I've helped product leaders make this shift and advance the business. Let me show you how to THRIVE in the gap between shipping and impact and unlock your career growth.


Each of the four hands-on sessions combines frameworks, real-world business cases, templates, AMA, and AI enablement to help coach you today and build a system for growth going forward.


For those who cannot attend the live course or some of the sessions, I offer full access to all course videos, templates, AMAs, and case studies, along with a personal 1:1 session to help address any questions as needed. Students receive lifetime access to all materials and can re-enroll in a future cohort at no additional cost.

Who is this course for

01

Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.

02

New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.

03

Product Director or Leader that needs to influence or own GTM . Learn the playbook and move the business forward.

What you’ll get out of this course

GTM Strategy Design

You'll master proven frameworks to transform features into market opportunities and revenue. By the end of this module, you'll have a GTM strategy for your product, critiqued by peers and refined through my experience scaling and positioning products.

Speak the Language of Finance

You’ll learn to build compelling business cases and revenue models that get executive buy-in through real case studies and frameworks. Then you'll create a financial strategy and experiments for your product, with feedback from leaders who've faced similar challenges.

Executive Presence

Develop skills to align executives, R&D and GTM teams around a unified GTM vision. You'll build and present an executive GTM plan, practice board-level Q&A with me, your peers and build your AI Board negotiation coach.

Growth Execution Engine

Master launching products that drive immediate revenue impact through applicable templates and real-world case studies. Your final project combines your learnings into a complete launch framework, incorporating peer insights and my direct feedback.

What’s included

Elena Luneva

Live sessions

Learn directly from Elena Luneva in a real-time, interactive format.

12 interactive live sessions

We review the learnings, cases, and practices together. Then you apply them live to the work you are doing through the homework.

Lifetime access

Go back to course content and recordings whenever you need to.

Personal implementation reviews

I review every homework, questions and case, giving you actionable feedback within 24 hrs.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Templates and prompts playbooks

GTM, Finance, Executive Presence and Influence playbooks and templates that you can always access.

Re-take the course for free, unlimited times

Re-enroll in any future cohort for free.

Lifetime access to recordings & materials

Can't make the time? Want to go back to the moment. Lifetime access to all recordings and materials.

On Your Schedule

Option to take it on your schedule, then join me 1:1 to cover any of your questions.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

4 live sessions • 29 lessons • 4 projects

Week 1

Jul 28—Aug 1

    Jul

    28

    GTM Fundamentals

    Mon 7/284:30 PM—6:00 PM (UTC)

    Jul

    29

    Master Financial Leverage

    Tue 7/294:30 PM—6:00 PM (UTC)

    Jul

    30

    Executive Presence

    Wed 7/304:30 PM—6:00 PM (UTC)

    Jul

    31

    Influence

    Thu 7/314:30 PM—6:00 PM (UTC)

    GTM Fundamentals

    11 items

    Financial Leverage

    10 items

    Executive Presence

    5 items

    Influence

    7 items

What students are saying

Meet your instructor

Elena Luneva

Elena Luneva

CPO, GM, VP in multiple industries teaching PMs to master GTM and drive growth.

Elena Luneva is a product and business leader who scales companies from an early stage through Scale-up and IPO. She is the VP of Product at GoFundMe, focusing on helping people support the causes they care about. As a former CPO/GM at Braintrust, she transformed a talent marketplace into an AI-powered SaaS platform and talent community that serves 1.5 million professionals and generates $285 million in GSV. Previously, she built winning products, GTM, and teams at Nextdoor, OpenTable, and BlackRock.


A thought-out product leadership expert, Elena taught Growth, Monetization, and Marketplaces at Reforge and coached the next generation of product leaders.


She advises companies on product strategy, AI development, and GTM execution while helping product managers advance their careers through courses and coaching. Elena holds a BS in Computer Science from NYU and an MBA from NYU/LBS.

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Join an upcoming cohort

Business Skills for Product Leaders

July

$1,199

Dates

July 28—Aug 1, 2025

Payment Deadline

July 28, 2025

Don't miss out! Enrollment closes in 2 days

Awesome

$1,199

Dates

Aug 25—29, 2025

Payment Deadline

Aug 24, 2025

Sept Stars

$1,199

Dates

Sep 23—Oct 2, 2025

Payment Deadline

Sep 22, 2025
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Build P&L Models That Win Executive Trust

Build P&L Models That Win Executive Trust

Build Your P&L Model

Make your product metrics into a clear financial story that executives trust.

Create Your Project Investment Case

Build a business case that secures resources and wins executive support.

Master Downturn Planning

Learn systematic approaches to adjust P&L models to market changes

Get the free recording

Course schedule

4-6 hours per week

  • Tuesdays & Thursdays

    8:30am - 10:30am PST


  • May 20,22, 27,29

    11:30-1:00

    1.5 hours of lecture, optional AMA and course work.

  • Weekly projects

    2 hours per week

    2 projects each week to apply course learnings to your immediate work.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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A pattern of wavy dots

Join an upcoming cohort

Business Skills for Product Leaders

July

$1,199

Dates

July 28—Aug 1, 2025

Payment Deadline

July 28, 2025

Don't miss out! Enrollment closes in 2 days

Awesome

$1,199

Dates

Aug 25—29, 2025

Payment Deadline

Aug 24, 2025

Sept Stars

$1,199

Dates

Sep 23—Oct 2, 2025

Payment Deadline

Sep 22, 2025
Get reimbursed

$1,199

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2 days left to enroll