Executive Product Leadership for Senior PMs & Directors

4.8 (21)

Elena Luneva

CPO, Executive Coach, Advisor

Build the GTM, finance & influence skills to lead beyond product.

The gap between product builder and promotion to executive-level product leadership is your ability to understand and communicate markets, revenue, investment, GTM, and organizational tradeoffs.

In this program, you’ll build the business fluency and communication systems to do that.

Build GTM strategies that connect product decisions to markets, customers, and growth
Make the financial case for product investments and portfolio bets
Build stakeholder alignment and communicate clearly

"Practical rather than theoretical" is what alumni rave about my live, cohort-based intensive. You’ll strengthen your GTM strategy, financial fluency, executive communication, and influence through exercises, real-world scenarios, reusable AI-supported runbooks, and projects.

Why learn from me

I’ve made the transition you’re working towards, and taught 8000+ PMs from companies like Google, Meta, Amazon, Salesforce, PayPal, Atlassian, Okta, Comcast...

I started as a business analyst at BlackRock, learned product management at OpenTable, and grew from IC to VP, GM, CPO, and CPTO at LiquidSpace, Nuna, Nextdoor, Braintrust, and Madison Reed.

Advance from strong product builder to promotable business leaders.

What you’ll learn

Master GTM, finance, and executive presence so you can run the business, not just the roadmap.

Draft and refine a GTM strategy for your own product that your CEO and CRO can say yes to
Leverage systems, templates, and AI tools to 10X impact
Get cross-functional buy-in and impact the business

Build compelling business cases and revenue models that get executive buy-in
Create a financial strategy and experiments for your product
Master Portfolio strategy: Allocate resources across innovation horizons like a true executive

Command the room in C-suite meetings with proven communication frameworks
Present with the confidence and clarity that signals leadership potential
Handle tough questions and emerge as the go-to person for strategic decisions

Create your influence map
Handle tough conversations
Become the leader people follow

Develop the AI Executive Stack Framework
Get the step-by-step prompt to execution system design that works for your company's data
Never feel unprepared again

Learn directly from Elena

Elena Luneva

Contact

CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace

Students from

See all products from Elena

Who this course is for

Senior, Principal PM / Builder
You are a builder and executor. You need to master business judgment, GTM fluency, and executive influence.
Product Director / Head of Product
Your scope is now the product portfolio. Uplevel to business leader through revenue, GTM, and influence.
VP / Product Executive
You lead products and teams. Sharpen the financial, portfolio, GTM, and executive skills expected at CPO or GM level.

What's included

Live sessions

Learn directly from Elena Luneva in a real-time, interactive format.

4 interactive live sessions (90 minutes each)

We review the learnings, cases, and practices together. Then you apply them live to the work you are doing through the homework.

Personal implementation reviews

I review every homework, questions and case, giving you actionable feedback within 24 hrs.

Templates and prompts playbooks

GTM, Finance, Executive Presence and Influence playbooks and templates that you can always access.

Community of peers

Stay accountable and share insights with like-minded professionals.

Lifetime access to recordings & materials

Can't make the time? Want to go back to the moment. Lifetime access to all recordings and materials.

Free re-takes

Re-enroll in future cohorts and revisit recordings and materials whenever you need a refresh.

On Your Schedule

Option to take it on your schedule, then join me 1:1 to cover any of your questions.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

4 live sessions • 53 lessons • 4 projects

Week 1

Sep 18—Sep 20

Sep

GTM Fundamentals

Fri 9/184:00 PM—5:30 PM (UTC)

GTM Fundamentals

13 items

🎥 AI GTM

2 items

Sep

Influence

Fri 9/185:30 PM—7:00 PM (UTC)

Influence

10 items

Week 2

Sep 21—Sep 25

Sep

Master Financial Leverage

Fri 9/254:00 PM—5:30 PM (UTC)

Financial Leverage

13 items

🎥 Financial Case Deep Dive

2 items

Sep

Executive Presence

Fri 9/255:30 PM—7:00 PM (UTC)

Executive Presence

11 items

🎥 Pacing, Tone & Style

3 items

🎥 Executive Storytelling

2 items

Capstone Submission and review

1 item

Free resource

Elevate Your Executive Presence with AI

Tailor Your Message to Stakeholders Using AI Insight

Use ChatGPT or Crystal to simulate stakeholder priorities. Map goals, values, and styles with AI-guided prompts.

Apply the Think–Feel–Do Framework with AI Co-Creation

Turn rough ideas into clear messages with AI.Generate Think–Feel–Do drafts tailored to your audience.

Use AI to Rehearse, Refine, and Project Executive Confidence

Practice with tools like Yoodli for vocal feedback. Role-play and get AI feedback to boost clarity and tone.

Schedule

Live sessions

3-6 hrs / week

Fri, Sep 18
4:00 PM—5:30 PM (UTC)
Fri, Sep 18
5:30 PM—7:00 PM (UTC)
Fri, Sep 25
4:00 PM—5:30 PM (UTC)
Fri, Sep 25
5:30 PM—7:00 PM (UTC)

Projects

2 hrs / week

Async content

3 hrs / week

Testimonials

The interactive workshops and peer feedback were game-changing for 50 product leaders and helped them think through the different career paths, and the necessary skills to get there. The PMs in the room shared that the talk helped them create a plan and get an accountability partner around career growth opportunities to focus on.
Jerry Young
Digital Health Leader
Elena was an invaluable mentor -- guiding me through tough career decisions and coaching me on topics like executive presence and cross-team communication. Her advice helped me take on more challenging assignments and ultimately land my next executive role.
Mickey Slevin
GM, Stepful
Elena is approachable and kind. I never felt timid to be open and honest, and she never made me feel silly for asking simple questions and always accepted my vulnerability with support. She also gave very organized feedback and takeaway ideas for me to then apply to my role.
Reshum Panchal
Sr. Product Manager
Elena engaged 80 product management students in conversations that changed their approach to product management and go to market. Instead of jumping to solutions students paused, talked to users, oriented against the problem and course corrected to building solutions that would be useful.
Anne Cocquyt
Faculty Lecturer, University of California, Berkeley