GTM AI Expert

Momentum

1Mind

Salesforce

Jonathan Kvarfordt

GTM AI Strategist, Ex-VP of Momentum (acquired by Salesforce) GTM AI Pod host

Build an Advanced GTM System in 5 Steps: GTM AI Strategy

The four tests every strategic outcome has to pass, the two metrics the entire system is judged on.

How to set an AI outcome the board will fund.

The four questions that map any revenue workflow, how to price your top friction point in dollars, and final gates

Where the money is leaking, and what it costs.

Who to put on the tiger team, the one-problem-one-hypothesis rule, and pilot into an operating system that learns.

How to launch a pilot that survives, then make it compound

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

 Product, Codex at OpenAI

Rohan Varma

Product Leader - Codex at OpenAI | Ex-Cursor's First PM.

CEO, Product Faculty

Moe Ali

Cohort 2

Cohort 3

When everyone has the same APIs, strategy is your only true advantage.Models are becoming commodities and features are copied in days. The winners won't be those with the best engineering, but those with the best Strategic Contrast.Designed for Senior Leaders, VPs, and Founders, this executive workshop moves beyond "demos" to focus on the hard truths of AI economics.What we cover:<ul><li>The Moat Crisis: Why data isn't enough and how to build "Contextual Moats."</li><li>The P&amp;L Trap: Structuring unit economics for profitability, not just growth.</li><li>The "Full-Stack" Strategy: Aligning data, roadmap, and GTM.</li></ul>Outcome: Produce your AI Moat Blueprint™—a rigorous strategic document reviewed personal by our Product Team.⚡️ BEST VALUE: Executive Track We have combined Maven's #1 most popular AI courses into a single executive track. The rational high-leverage move: Secure 24-month all-access to the complete suite ($10,000 Value). Take and retake any cohort.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-management-certification">AI Product Management ($2,500)</a></li><li>AI Product Strategy for Leaders ($2,500)</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-leadership-training">AI Product Leadership ($5,000)</a></li></ul>👉 <a target="_blank" rel="noopener noreferrer nofollow" href="https://buy.stripe.com/4gMaEZbgVam48Q00pVdnW0a?prefilled_promo_code=EXECTRACK">Secure the Executive Track for $4,995</a>

When everyone has the same APIs, your strategy is your only true advantage.

Build a defensible AI Moat that isn't just a "better model"

Manage an AI P&L and avoid the "Pilot Purgatory" trap

Architect a "Full-Stack" AI Strategy beyond just features

Gain Board-level buy-in with rigorous strategic clarity

Master the new AI GTM Playbook for pricing and packaging

Navigate the 4 Layers of AI Disruption to spot opportunities

This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

Advanced Program Prerequisites

Senior Product Leaders (VPs, Directors):Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&amp;L.

For Eng. &amp; Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

For Founders &amp; C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

Your career depends on becoming a Gen Operator: a generalist ready for the AI era. 

This course teaches you how.

Founder | Growth Operator |20k+ Students

Relay.app

Project A

Università Bocconi

Esade

Ethermail.Ethermail

Pietro Montaldo

Founder @NotLinear | Top Voice on AI for Growth Systems | Professor @ESADE

May Cohort

november cohort

The role of Growth Marketers and Operators has fundamentally changed. It’s hard to stay competitive when you’re stuck manually scouting LinkedIn, copy-pasting data, or fighting with complex tools that feel like rocket science.This course will fast-track your evolution from a manual grinder to an AI-augmented operator.<ul><li>You'll learn the foundations of Claude Code for non-technical GTM operators</li><li>You’ll learn how to treat Claude and AI agents as instruments to extend your capabilities, not magic buttons that replace your judgment.</li></ul><ul><li>You’ll see exactly how I use these tools to multiply my own output, build alongside me live, and debunk the myth that you need to be a coder to use them.</li></ul><ul><li>You’ll walk away with 3 working systems, the confidence to adapt them to your specific needs, and a library of templates to clone.</li><li>Bonus: build your GitHub repository to showcase your expertise.</li></ul>Approach:<ul><li>20% Theory, 80% Practical Building</li><li>Small Cohorts (10-20) to maximize learnings</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching at the end of the course (valued $400/hours) </li></ul>The instructor will build using Claude but you can apply all the learnings to Codex too.

Become a high-leverage Growth Operator in 4 weeks 

Develop a Modern Growth POV to More Effectively Lead Teams Today

Understand and Set-up You Claude Code Environment (from a non-.technical POV)

Build you GTM Context Structure

Build an Agent to Automate Opportunity Discovery on LinkedIn

Build an Agent to Automate Opportunity Discovery on Reddit

You will build 1 or 2 automations and start developing your GitHub Repository

We require that you have already a good understanding of Skills and Cowork.

You should be familiar with Claude and ChatGPT work. 

Paid Claude or Codex account

No coding experience or deep technical background. We translate complex concepts into language you understand.

What you DON'T need:

Non tech-professionals (marketing, sales, gtm) wanting to become the 1% AI leaders &amp; operators in the workplace

Agency Leaders, Entrepreneurs &amp; Business owners looking to build businesses as scalable, growth machines

No coding or tech skills required!

Stop being the “number explainer.” Build the stories, systems, and credibility to lead with clarity and confidence in the age of AI.

Data & AI Leader, 19yrs of scaling data

Wayfair

Scotiabank

Wunderflats

ZEAL Network SE

Pier Martin

Data & AI leader with 19+ years scaling global teams, Executive coach 

Cohort 9

Cohort 11

Do you lead a data or analytics team and you keep asking yourself:<ul><li>How do I get executives to act on my insights instead of nodding and moving on?</li><li>How do I influence Product, Marketing, and Finance when none of them report to me?</li><li>How do I build real credibility on AI without just demoing tools?</li><li>How do I get my team seen as a trusted partner, not a ticket shop?</li></ul>If those are your questions, you're in the right place. The work is strong. You are just not in the room yet when the decisions get made.Here you fix that by building your own AI Operating System. A working system that keeps supporting you long after the course ends. It remembers every stakeholder you map, drafts in your voice, pressure-tests your decisions before the room, and gets sharper every time you use it. One person, operating like a team.So you turn data into stories executives repeat. You turn AI pilots into business cases that win support. And the system keeps compounding, carrying more of your load as you take on more. You own it for life.

Get in the room with the decisions - taught by a VP who still runs a data team.

How to Make Executives Act on Your Insights

How to Lead AI Change Without the Fear

How to Run a Data Team That Scales

How to Decide What Matters Under Pressure

Folks who are early in their career, focused only on technical execution, or looking to break into data/analytics should not enroll.

This course is NOT FOR everyone

It is designed for data managers, analytics leads, and heads of data already managing teams and facing leadership challenges.

This is NOT a beginner-level technical course

The Overlooked Data Manager: you ship dashboards but get talked over in strategy rooms, and want to be trusted for impact, not output.

The Stretched Head of Data: you lead 5 to 15 people, firefight all week, and need a system that shows control and builds credibility.

The New Data Leader: just promoted from IC, strong technically but light on storytelling and presence, ready to lead in the AI era.

See your venture clearly, find what is holding it back, and choose the next move—so AI creates leverage instead of more work.

Systems Architect · Founder, Sysdom AI

THE WORLD BANK GROUP

Carnegie Mellon University

Han Kay

Systems Architect · Carnegie Mellon (MISM) · Triple Master's (MBA, MS) · 30+ yrs

Cohort 1

AI gives founders two possible futures. It can multiply company capacity—or multiply the coordination work returning to the founder. If you're building an AI-native or agentic company, adding agents is the easy part. The harder problem is turning their output into leverage without becoming the integration layer for every handoff, decision, and next move. The missing layer is the system the agents operate inside. That is Systems Intelligence.This four-week working lab turns Systems Intelligence into founder practice. Across four focused 90-minute sessions, you will map your venture, identify the active constraint beneath the surrounding noise, commit one bounded next move, and complete a founder-directed operating cycle.Sysdom.ai is the included, supported working environment. It organizes venture context across the Product/Service, Customer, Cash, and Skills Engines, preserves evidence, and records the chosen move. You remain responsible for direction, consequential decisions, and approval boundaries.Leave with a clearer venture state, explicit decision boundaries, one completed cycle, and a repeatable way to increase agent capacity without increasing founder coordination.

AI amplifies everything. Including what’s broken.

See your venture as one system

Build an evidence-backed venture map

Find the constraint behind the noise

Choose one bounded next move

Set founder and agent decision boundaries

Start a guided operating cycle

Bring research, a prototype, operating signals, prior decisions, or a serious plan. No website, revenue, or technical setup required.

Bring one real venture—and some evidence

Founders building a venture who feel complexity outpacing their mental model. You have pieces but no unified operating system.

Founders who hit their first real bottleneck and realized working harder isn't solving the structural problem underneath.

Founders whose AI tools and agents produce more output while every important decision and handoff still routes back through them.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Building an AI GTM Engine

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Sales professionals who drive revenue through client engagement and pipeline management.

All lightning lessons and courses associated with the Maven x Clay "Building an AI GTM Engine" campaign. 

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Planning and executing product launches, market entry strategies, and cross-functional go-to-market coordination.

Leading organizational AI adoption — change management, strategy, and building AI-ready teams.

Build an Advanced GTM System in 5 Steps: GTM AI Strategy

What you'll learn

Why this topic matters

You'll learn from

Jonathan Kvarfordt