Lightning Lessons

Leadership in the AI Era

AI-Driven GTM: Supercharge Your Launch Plan

Hosted by Mona Bijoor

Fri, Jul 18, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

430 students

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Perfect Your Go-To-Market Strategy
Mona Bijoor
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What you'll learn

Build Your AI-Powered VST Framework:

Craft a clear Vision, Strategy, Tactics (VST) plan for AI market analysis. Apply insights in exercise for a tailored GTM

Create AI Edge:

Utilize AI for segmentation to design GTM tactics in brainstorming sessions to gain a market advantage

Track with AI:

Monitor KPIs with AI tools. Define metrics to measure progress and decide when to pivot.

Why this topic matters

You’ll gain a framework to thrive in fast-evolving markets, sharpen decision-making, and optimize resource allocation. We will focus on data-driven agility and how to measure progress, empowering you to emerge as a strategic, market-ready leader.

You'll learn from

Mona Bijoor

Founder, JOOR & Sol TV, Partner, Kings Circle Capital, Author, Startups & Downs

Mona Bijoor, founder of JOOR, the world’s largest B2B marketplace, is a partner at Kings Circle Capital, investing in marketplaces and digital assets. She launched Sol TV, a wellness creator platform, and authored the Amazon bestseller Startups and Downs. She serves on the Penn Venture Lab Board and other startup boards.

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