Drive Customer Discovery with Strategic UX Research

Hosted by Christine Perfetti and Jared M. Spool

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What you'll learn

Awaken top executives to the needs of the customers and user

Give your senior stakeholders and executives a detailed, shared understanding of your customers’ and users’ experiences,

Transform your organization into an industry leader

Collect and communicate insights to ensure your organization delivers extraordinary and innovative experiences.

Win influence with a Strategic UX Research Program

Turn your user research into an essential function that stakeholders won’t arbitrarily cut out of every project

Why this topic matters

Lead your organization to become the foremost expert in your users and customers. Christine Perfetti and Jared Spool will share their biggest recommendations for gaining a deep understanding of users and customers that will guide business and product decisions at the highest level of your organization.

You'll learn from

Christine Perfetti

Founder at Perfetti Media

Christine Perfetti is Founding Principal of Perfetti Media, a product strategy and research consulting firm. Christine built the research programs at GoFundMe, Carbonite, Acquia, and TuneIn, and has led product visioning workshops for Harvard Business School, WeSpire, HubSpot, Curriculum Associates, and Penn Medicine, among others. Before becoming a 2x founder, Christine Perfetti was the Head of User Experience at Carbonite and Acquia, two highly successful Scaleups in Boston, Massachusetts.

Jared M. Spool

Co-Founder at Center Centre

Jared M. Spool is a Maker of Awesomeness at Center Centre. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. In the 43 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.

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