AI and other emerging technologies have the potential to offer product teams new and creative ways to improve experiences. However, teams will need to use them thoughtfully to achieve success. Customers aren’t asking for AI. They want products that are intuitive and solve real problems. As we move into this new era, customers are going to demand innovation. But not technology-driven innovation. They will seek experience-driven innovation that dramatically improves their lives.

Your instructor, Christine Perfetti brings decades of experience examining what techniques lead to teams delivering successful product experiences. She has researched hundreds of successful and struggling teams to identify themes and patterns in their approaches. You will learn that innovation is not a result of a single “aha” moment. It involves deliberate planning, collaboration, visioning, measurement and successive refinement.

Avoiding the common trap of prioritizing shiny new features, the most successful teams will use AI and technology as a tool to deliver better products and services for their customers. This course integrates proven principles of innovation and customer-centric techniques to provide Product and UX leaders with approaches to deliver successful products and integrate technology where it makes sense.

The leaders who will get ahead in this post-AI age will understand the fundamental principles that contribute to innovation. They will involve the right people, solve compelling problems, set a clear direction, and take an iterative, evidence-based approach to delivering outcomes.

WHY THIS COURSE:

• Empower your team with proven innovation principles: Learn from the practices of successful product teams, including Apple, Airbnb, Harvard Business School, GoFundMe, HubSpot, Netflix, and Zoom.

• Create team alignment and set direction: Craft a product vision that inspires your team in a rapidly shifting market.

• Cultivate collaboration and Iteration: Build a culture where innovation comes from collective team insight, evidence-based decisions, and continuous refinement.

• Deliver measurable outcomes: Take an incremental approach to prioritize the right experience outcomes to ensure success.

• Navigate the post-AI era with confidence: Balance technology and human-centered design to create products that improve lives.