I help companies see maximum impact from research insights by providing training and advising. With 25+ years of experience, I spent 14 years leading research teams focused on vision and strategy, brand retention and building, and user experience metrics. I started the research practice at Kelley Blue Book and Edmunds from scratch, and led user research at NerdWallet. I’ve been an invited speaker on several podcasts, meetups, and conferences, and have published articles in books on user research best practices.

I'm an executive coach, advisor, writer, and teacher who spent 15 years leading research, design, and product teams at companies like Yahoo!, Meta, and Airbnb. I work with senior executives and their teams, combining practical experience and a research-backed POV to help transform products, organizations, and leaders. I hold a PhD from UC Berkeley in Social Psychology & Information Systems. In addition to coaching, consulting, and writing, I teach on leadership and product design at UC Berkeley.