Free Lesson
Audit Your Prospecting: The 5-Point Relevance Check
30 min
Oct 14, 2026 9:30 AM
Virtual (Zoom)
In this video
What you'll learn
Diagnose why your prospecting outreach is getting ignored
Recognise the common reasons outreach fails — from weak targeting to generic, seller-centred messaging.
Distinguish personalisation from commercial relevance
Learn how to move beyond surface-level personalisation and create a stronger business reason to engage.
Apply the 5-Point Relevance Audit
Use a simple proven framework to assess whether your outreach is strong enough before you hit send.
Improve a weak prospecting message
Learn how to strengthen weak outreach by improving relevance, context and the reason for conversation.
Why this topic matters
Why do prospects ignore perfectly reasonable outreach?
In this class, you’ll learn how to diagnose weak outreach, create stronger commercial relevance, and improve every message before you hit send. You’ll leave with a practical framework to sharpen your prospecting, reduce guesswork, and give yourself a better chance of starting meaningful sales conversations.
