AI Prospecting Lab: Build Your B2B Pipeline Workflow
Teo Huan Song
B2B Sales Trainer | 1,000+ Sellers
Leave with your own repeatable AI-powered prospecting workflow.
Stop using AI to send more messages. Start using it to find better opportunities and earn more conversations.
AI can research accounts and write cold emails in seconds. But faster outreach doesn't mean better prospecting. Without the right buyers, meaningful business signals and relevant messaging, AI simply scales ineffective sales activity.
This workshop helps you change that.
Instead of collecting more prompts, you'll learn how to use AI as a strategic prospecting partner — helping you make better decisions about who to target, why they might buy, and how to earn their attention.
You'll work on your own target account to:
Identify promising accounts and uncover meaningful buying signals.
Turn research into evidence-backed buyer hypotheses.
Craft relevant outreach that gives prospects a reason to respond.
Build and test a repeatable AI-powered prospecting workflow.
Through live demonstrations, guided exercises and feedback, you'll put everything into practice.
Your takeaway: A practical, reusable prospecting workflow you can apply immediately — to spend less time on low-value research, improve outreach quality and create more opportunities for meaningful sales conversations.
What you’ll learn
Build an AI prospecting workflow to uncover better commercial opportunities, create relevant outreach, and become a strategic B2B seller.
Use ChatGPT or Claude with a research template to investigate a real account using publicly available sources.
Build a sourced account brief covering buyer priorities, potential challenges and questions to verify.
Apply the 5-Point Relevance Check to assess buyer fit, reason now, hypothesis, relevance and next conversation.
Turn verified account signals into testable commercial hypotheses without presenting assumptions as facts.
Stress-test your hypotheses in a guided B2B SaaS case study, then score your own prospect.
Watch a live build linking research, signal checks, commercial hypotheses and message creation.
Customize a reusable prompt sequence in ChatGPT or Claude around your product, ICP and target buyer.
Add human approval checkpoints so your workflow improves judgment instead of automating poor decisions.
Turn your strongest hypothesis into a concise opening message with a credible reason to engage.
Build two follow-ups that add fresh insights rather than repeating a product pitch.
Use a buyer-relevance rubric and live critique to improve clarity, specificity and credibility.
Set a realistic research and outreach routine for a small, clearly defined group of target accounts.
Track quality inputs, replies and meetings in a simple scorecard—not just the number of AI-written emails.
Decide what to repeat, revise or stop using actual prospect responses and a weekly review habit.
Workshop agenda
Pre-Workshop: Prepare Your Prospecting Challenge
Self Preparation (30 minutes) Identify your product or service, ideal buyer persona, and one real target account. Complete a short prospecting self-assessment and prepare access to ChatGPT or Claude.
Session 1: Find Better Commercial Opportunities with AI
2 hours | Account Research & Commercial Hypotheses
Module 1: Define Your Ideal Customer and Buyer
Define Your Ideal Customer and Buyer Identify your ideal customer profile, key buyer roles and commercial problems worth solving. Output: ICP Fit Filter and target account.
Module 2: Research Accounts and Uncover Buyer Signals
Live AI research demonstration using a B2B SaaS case study. Use ChatGPT to investigate your own account, identify potential buying signals and verify the evidence. Output: AI Account Research Brief
Module 3: Develop and Stress-Test Buyer Hypotheses
Apply the 5-Point Relevance Check. Connect business signals to potential buyer challenges, challenge assumptions and review your hypothesis with peers. Output: Buyer Hypothesis, Relevance Scorecard
Session 2: Build Your AI Prospecting Workflow
2 hours | Messaging, Workflow & Implementation
Module 4: Build Your Repeatable AI Workflow
Connect account research, signal verification and commercial hypotheses through reusable prompts. Configure quality checkpoints before outreach. Output: Reusable AI Prospecting Prompt Workflow
Module 5: Create and Improve Your Outbound Campaign
Build a three-touch outbound sequence using your account research. Apply a Message Quality Checklist to improve relevance, accuracy and buyer engagement. Output: AI-Assisted Outbound Campaign.
Module 6: Review, Test and Improve Your Workflow
Critique your messages through live feedback, refine your prospecting process and design a 14-day implementation experiment. Output: Completed AI Prospecting Playbook and 14-Day Testing Plan.
Learn directly from Teo
Teo Huan Song
Trained 1,000+ B2B Sellers | Enterprise Sales: P&G, Unilever & HP | 4.9★ Udemy
Who this workshop is for
B2B SaaS Account Executives, Sales Development Representatives
Business Development Managers/Directors and Business Development Professionals
Sales Managers and Directors, Vice President Sales who are adopting AI for their teams
What's included
Live sessions
Learn directly from Teo Huan Song in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
4 Hours of Live, Hands-On Training
Two interactive sessions with live AI demonstrations, guided exercises, real-world applications and practical Q&A.
SalesLab Asia AI Prospecting Toolkit
Reusable ChatGPT/Claude prompts, account research templates, the 5-Point Relevance Check, buyer hypothesis scorecards and messaging checklists.
Real-World B2B SaaS Case Studies
Follow practical sales scenarios showing how to investigate accounts, identify commercial challenges and develop stronger outreach.
Build Your Own Prospecting System
Work on your own target account and leave with an AI-assisted research workflow, buyer hypothesis, outreach sequence and repeatable playbook.
Personalized Instructor Feedback
Receive live coaching and one written review of your submitted buyer hypothesis or outbound message within five business days after the workshop.
14-Day Implementation Toolkit
A simple prospecting experiment plan, performance tracker and weekly review checklist to help you test and improve your workflow.
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Frequently asked questions
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Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
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Save 20%+ when 2 or more teammates enroll in the same cohort.
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8am–12pm EST