Leadership in the AI Era

Growth Team of One: Combine PM + Design to Drive PLG Impact

Hosted by Kate Syuma

Tue, Jul 29, 2025

3:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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User-Centric Product-Led Growth: Build Your Roadmap from Quick Wins to Big Bets
Kate Syuma
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What you'll learn

Operate as a "Growth Team of One"

Learn how to combine PM and Design mindset to become an indispensable Growth team player.

Combine UX and PLG Without Conflict

Get 3 practical ways to align product-led growth with intuitive, user-first design.

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Prove PLG Value Early

Discover ways to earn internal trust and show early traction to get buy-in for Growth function.

Q&A with Kate Syuma

Ask your questions on PLG and Growth team cultures — live and unscripted.

Why this topic matters

Too often, PMs and designers pull in different directions when it comes to PLG. But as a "Growth team of one", you need to wear both the product and design hats. The most successful products combine strong UX with smart growth. This lesson will show you how to connect these strengths, prove value quickly, and create products that are both user-first and growth-ready.

You'll learn from

Kate Syuma

Founder @Growthmates • Ex-Miro Head of Growth Design

  • Over 6+ years at Miro, Kate built a team of 10+ people and strategized Miro's growth across Activation, Retention, Monetisation, and Community Platforms.
  • As a founder at Growthmates, she is advising B2B and B2C companies who want to bring PLG and excel in User Experience simultaneously.
  • Growthmates Podcast and Newsletter captured growth stories from 30+ leaders from Notion, Canva, Loom, Amplitude, Dropbox, and more.

Helped companies and clients from:

Miro
Grammarly
Intercom
Loom
Manychat

Learn directly from Kate Syuma

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