👉 What is good for USER is good for BUSINESS.

Growth leaders and teams are expected to bring impactful results at high speed. However, in that high-paced environment, it's easy to get into a trap of constant local optimization.

The biggest changes that drove product Growth for companies like Miro, Notion, Figma didn't happen due to local changes. These products combined both components: high-quality user experience and ethical PLG strategies.

📌 Growth teams face many challenges in achieving that, like:

— How do we build an understanding of Growth as a holistic system?

— How do we uncover new growth opportunities to impact Activation, Habit-forming, and Upgrades?

— What behavioral principles can help create the most user-friendly and ethical solutions?

— How to prioritize these opportunities in a diverse roadmap?

— Finally, how do we receive a buy-in to implement meaningful product changes and drive PLG?

I've been facing these challenges myself and collecting knowledge for years to address them.

📌 What prepared me to share this knowledge with you:

1. For 6+ years at Miro, I covered all parts of the Growth funnel holistically (Activation, Engagement, Monetisation, Community-led Growth).

2. As a part of Growth Leadership at Miro, scaled from 1 Growth team (5 people) to a stream of 15 teams (170+ people).

3. As a founder of Growthmates, collected knowledge directly from 20+ leaders from Notion, Canva, Dropbox, and

4. As a Growth advisor, helped 10+ B2B and B2C companies in SaaS, Collaboration, Education, AI, and other sectors.

📌 What to expect on this course:

✦ Organize your "Growth as a holistic system"

✦ Take an end-to-end look at 3 key Growth flows: Activation, Habit-forming, Upgrades

✦ Uncover product changes to impact Activation and Habit-forming

✦ Improve your triggers to Upgrade through a user-centric approach

✦ Apply Behavioural psychology principles and frameworks for ethical Product Growth

🎯 As a result — You will create a diverse roadmap of Quick Wins, Meaningful shifts, and Big bets to articulate the value of Product-led Growth and get buy-in.

🎁 Resources that you'll get as a part of the course:

— 30+ Holistic Growth Flow examples from Notion, Canva, Dropbox, and more

— 25 Interactive examples of Growth best practices (Miro Board)

— AI Features adoption pack

— User Research Pack for Growth initiatives (Survey templates, Interview guides)

— Q&A time with Kate Syuma on live sessions to address your questions

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❗️ This course is NOT about abstract growth strategies.

It's about real product examples, behavioral science knowledge, and PRACTICE that you can combine with your real work project.

— Products that use only Sales-led model (course is about Product-led Growth) 

— Too early-stage products in the development phase (course is about your flows to analyse and improve).  

— If you want t learn deep Data analytics (course is more about Qualitative user-centric approach)

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* [TBA] Session with a special guest expert from one of the leading SaaS companies.