Kate Syuma from Growthmates

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<ul><li>Insights from 20+ In-Depth Interviews, featuring leaders from&nbsp;Dropbox, Canva, Coda, Amplitude, and more</li><li>Emerging challenges for Growth teams and research insights form&nbsp;100+ companies</li></ul> <ul><li>Frameworks&nbsp;for delivering high-quality experience and scaling Growth processes</li></ul>

The Holistic Growth Playbook 

Combine behavioral science and proven growth strategies to create a diverse roadmap, get buy-in, and drive impact with high quality.

Founder Growthmates • Ex-Miro 

Kate Syuma

Founder @Growthmates • Ex-Miro Head of Growth Design 

User-Centric Product-led Growth in the AI Era

Senior Product Designer

CEO/CTO

CEO/Founder

Head of Engineering

Founder

Senior Strategy & Operations Manager, Product

Product Designer (growth)

Product Designer

Marketing Specialist

Growth marketer

Growth leaders are expected to deliver impact fast — but many fall into local optimization traps.👉 What’s good for the user is good for the business.The biggest wins for Miro, Notion, and Figma came from combining world-class UX with ethical Product-Led Growth.Common challenges: 🚨 Endless A/B tests with no real impact 🚨 Hard to uncover new Activation or Habit opportunities 🚨 Struggling to get buy-in for meaningful product changesAfter 6+ years leading Growth at Miro (from 1 to 15 teams), founding Growthmates, and advising 10+ SaaS &amp; AI companies, I built a course to help you solve these challenges.🎯 Result: a prioritized roadmap of Quick Wins, Meaningful Shifts, and Big Bets — plus personal Loom feedback on your project.You get: ⚡️ Personalized feedback on your completed project ($990 value) ⚡️ 4 live interactive sessions ($1,190 value) ⚡️ 30+ real product flows from Notion, Canva, Dropbox &amp; lifetime accessThis course is not just theory — it’s real product practice and user-centric growth you can apply immediately.

Create your Product-led growth roadmap — from Quick wins to Big bets.

Define a  user-centric PLG strategy

Analyze and improve Growth product flows

Prioritize initiatives for Growth Roadmap

Apply personalized feedback from Kate Syuma

PMs and Product Designers working on Growth — apply frameworks and feedback to produce a roadmap to immediately take into work

"Growth team of one" — Product and Design Leaders who drive several parts of growth simultaneously (like Activation, Habit-forming, Upgrades

Growth Marketers, User Researchers, and other Product members who want to deepen their knowledge of PLG practices and Behavioural psychology

AI-Driven Onboarding Workflows That 
2x Activation

Founder @Growthmates • Ex-Miro Head of Growth Design

Discover how tools like Cor and Pyne.ai personalize onboarding flows and boost activation.

Double Activation with Hyper-Personalization

See how leading AI tools like Claude, Lovable, and ElevenLabs onboarded users in 2025.

Top Onboarding Trends from AI Products

Ask your questions on AI onboarding, personalization, and PLG — live and unscripted.

Live Q&A with Kate Syuma

Growth Team of One: Combine PM + Design to Drive PLG Impact

Learn how to combine PM and Design mindset to become an indispensable Growth team player.

Operate as a "Growth Team of One"

Get 3 principles to align PM and Design  mindsets in your org.

Combine UX and PLG Without Conflict

Discover main signals for starting a Growth team.

Prove PLG Value Early

Ask your questions on PLG and Growth team cultures — live and unscripted.

Q&A with Kate Syuma

How to Make AI Feel More Human with Behavioral Science

Mallory Contois

5x startup operator @ Linkedin, Pinterest, Cameo, Metafy & Mercury

We’ll walk through examples of AI features that feel natural, relatable, and behaviorally aligned.

Make your AI product feel intuitive, not robotic

Learn key principles that make AI experiences more habit-forming and emotionally resonant.

Use behavioral science to drive engagement with AI

Discover how to make AI feel intentional, transparent, and user-first.

Automate what matters and build trust

Bring your questions on user psychology, growth, and AI — we’ll stay on to dive deeper.

Q&A with Kate & Mallory

Build Your Quality-First PLG Approach

Ex-Miro Head of Growth Design • Founder @Growthmates

Apply a framework with quality principles from Notion, Canva, Miro, and other top players in the PLG arena.

6 principles from Top PLG Companies

Learn from Figma's and Linear success patterns.

Drive Activation through High Quality

Uncover new ideas to create intuitive flows that drive natural growth.

Design Quality-First Growth Flows

How to Grow Adoption of Your AI Features

Learn from a real example of Airtable  Onboarding experience and other best practices from Notion, Loom, and more.

How to onboard users to AI experience

Uncover entry points and triggers to make your AI features more discoverable at the right time and place.

Improve discoverability of AI features

Apply 6-step Holistic Activation framework to foster the adoption of your AI experiences.

Learn directly from Kate Syuma from Growthmates

Kate Syuma from Growthmates

Courses

User-Centric Product-led Growth in the AI Era

Lightning Lessons

AI-Driven Onboarding Workflows That 2x Activation

Growth Team of One: Combine PM + Design to Drive PLG Impact

How to Make AI Feel More Human with Behavioral Science

Build Your Quality-First PLG Approach

How to Grow Adoption of Your AI Features

Resources

The Holistic Growth Playbook