Build Your Quality-First PLG Approach
Hosted by Kate Syuma
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What you'll learn
6 principles from Top PLG Companies
Apply a framework with quality principles from Notion, Canva, Miro, and other top players in the PLG arena.
Drive Activation through High Quality
Learn from Figma's and Linear success patterns.
Design Quality-First Growth Flows
Uncover new ideas to create intuitive flows that drive natural growth.
Why this topic matters
Growth teams often face the "Quality OR Speed" dilemma, but what if it’s not a trade-off? The best PLG companies (Notion, Canva, Figma) prove that high-quality UX enables scalable growth. Without intuitive, self-servable experiences, PLG falls flat. In this lesson, we’ll explore key principles and real examples of how great products achieve both quality AND growth, with actionable takeaways.
You'll learn from
Kate Syuma
Ex-Miro Head of Growth Design • Founder @Growthmates
- Over 6+ years at Miro, Kate built a team of 10+ people and strategized Miro's growth across Activation, Retention, Monetisation, and Community Platforms.
- As a founder at Growthmates, she is advising B2B and B2C companies who want to bring PLG and excel in User Experience simultaneously.
- Growthmates Podcast and Newsletter captured growth stories from 30+ leaders from Notion, Canva, Loom, Amplitude, Dropbox, and more.
Helped companies and people from:
Go deeper with a course
User-Centric Product-Led Growth: Build Your Roadmap from Quick Wins to Big Bets
Kate Syuma
Founder @Growthmates • Ex-Miro Head of Growth Design
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