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Build Your Product-Led Growth Strategy

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Leah Tharin

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What you'll learn

How PLG leverages product value to create organic growth

Discuss examples of successful B2B companies that have used product-led growth to scale

How to identify your product's unique "aha moment"

Techniques to pinpoint and measure the exact actions in your product that result in long-term user engagement

How PMs can effectively collaborate with sales

Ways that product managers (who know nothing about sales) can actually make your sales team better, without the drama

🎧 Recommended pre-reading

Please watch this short video about the basics of Product-Led Growth:

Why this topic matters

Unlike traditional sales-led models, Product-Led Growth (PLG) leverages product value to create organic growth, reducing customer acquisition costs and increasing user retention. In this session, Maven co-founder, Gagan Biyani, will interview PLG expert, Leah Tharin, on how to build your company's product-led growth strategy. Recommended pre-reading:

You'll learn from

Leah Tharin

Chief Product Officer & PLG Advisor

Leah Tharin specializes in bringing product-led growth and sales-led together in B2B

  • Acting CPGO of GotPhoto, 20m ARR / 180 people scaleup, shopify for photographers.
  • Author of the #1 most-read PLG Guide worldwide
  • Head of Product and Growth at, ML/AI
  • Product Lead at Smallpdf a Scale up with over 50M monthly active users.
  • Head of Product at (pushing Groupon out)
  • Microsoft Online Lead Switzerland
  • PLG & Growth advisor to a dozen companies
  • Portfolio Advisor @ Notion Capital

She writes about her experience on (Podcast, Newsletter, Youtube Channel)

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