Carol Rossi

November 2-3 2023

December 4-6, 2023

Free Blueprint workshop Nov 27, 2023

April 2024

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July 2023 cohort

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101 May 2024

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July-Aug 2024

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In this 7-minute read, Carol outlines the process we'll use in this workshop to get to a game plan for your customer insights program.

Create a Game Plan for Successful Customer Conversations

Here's a preview of what we'll do in the course. Check out this article where I outline a prioritization framework and approach that can help you overcome common challenges like: - unclear responsibility for prioritization decisions- team members insisting on the importance of their studies- the perception that it's faster to run the study than have a discussion- constantly changing circumstances- conflicts between tactical and generative research

Are you doing too much research?

In this course, we'll dive deep into what separates superficial customer coffee chats from truly impactful conversations based in curiosity and learning customer needs. Here's an overview of the 3 key elements we'll cover.

3 Keys to Impactful Customer Conversations

Work smarter with AI to pinpoint research worth doing

Do Only the Research that Matters

Digital Content Strategist

CX Lead

Senior UX Researcher

UX Researcher

Director of UX/Product Design

Most recently a UX Researcher in digital health delivery 

Research Lead/Manager

Make Research Count: Focus on What Moves the Needle

Drive Impact by Doing Research that Matters

Jenny Wanger

Lija Hogan

Need a Research Expert? When to Go Pro and When to DIY

Judd Antin

Become a High Impact UX Researcher

Prioritizing Research for Impact

Add credibility here (titles, accomplishments, work history, etc)

UX Research consultant with over 20 years experience

Learn directly from Carol Rossi