Carol Rossi

November 2-3 2023

December 4-6, 2023

Free Blueprint workshop Nov 27, 2023

April 2024

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July 2023 cohort

September 2023

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101 May 2024

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In this 7-minute read, Carol outlines the process we'll use in this workshop to get to a game plan for your customer insights program.

Create a Game Plan for Successful Customer Conversations

Here's a preview of what we'll do in the course. Check out this article where I outline a prioritization framework and approach that can help you overcome common challenges like: - unclear responsibility for prioritization decisions- team members insisting on the importance of their studies- the perception that it's faster to run the study than have a discussion- constantly changing circumstances- conflicts between tactical and generative research

Are you doing too much research?

In this course, we'll dive deep into what separates superficial customer coffee chats from truly impactful conversations based in curiosity and learning customer needs. Here's an overview of the 3 key elements we'll cover.

3 Keys to Impactful Customer Conversations

Work smarter with AI to pinpoint research worth doing

Do Only the Research that Matters

Digital Content Strategist

Senior UX Researcher

UX Researcher

Director of UX/Product Design

Most recently a UX Researcher in digital health delivery 

Research 

Make Research Count: Focus on What Moves the Needle

Founder, Carol Rossi Consulting

Learn to reframe your role from research doer to decision driver

Reframe your role

We'll take a peek into the Uncertainty + Risk + Cost model to decide when research is essential and when to skip it.

Know when to run research and when not

Learn to frame potential research in business terms by assessing value and costs, so you're showing your business chops

Improve your business acumen

Drive Impact by Doing Research that Matters

Learn to reframe your role from research doer to decision driver.

It's about decision-making

Speak the language of money

Need a Research Expert? When to Go Pro and When to DIY

Jenny Wanger

Product Consultant and Coach

Lija Hogan

Principal, Experience Research Strategy at UserTesting

We'll share considerations and frameworks to help you decide, based on available staff, decisions needed, and customers.

DIY vs Pro: When to choose each approach?

You'll learn practical tips, like predictable challenges, how AI can help, and how to get training.

What do you need to know to get started with research?

The quick answer: operations. We'll share what's the minimum setup and how to scale, without the need for perfection.

How can you make it easier for your team to do research?

Become a High Impact UX Researcher

Former head of UX Research at NerdWallet and Edmunds

Judd Antin

Former Head of UX Research at Airbnb, UC Berkeley Professor

Learn what are the top skills for success (hint: it's less about the research!), and examples of those skills in action.

Discover Top Success Drivers for UX Researchers

Learn to spot time-wasting activities and how to reduce them so you can focus on what truly matters.

Identify Time Wasters

Hear specific examples of what you can start doing TODAY to build the skills necessary to excel.

Develop the Top Skills

Prioritizing Research for Impact

Focus limited time and resources on research that's aligned to business objectives and impact

Know when research is needed and when it's not

Using an Uncertainty + Risk + Cost framework, you'll know when it's time for research and when you already know enough

Learn a proven prioritization framework

... whether you're doing quarterly planning or having a quick Slack chat to decide whether more research is needed

Learn directly from Carol Rossi