Make Research Count: Focus on What Moves the Needle
Hosted by Carol Rossi
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What you'll learn
Reframe your role
Learn to reframe your role from research doer to decision driver
Know when to run research and when not
We'll take a peek into the Uncertainty + Risk + Cost model to decide when research is essential and when to skip it.
Improve your business acumen
Learn to frame potential research in business terms by assessing value and costs, so you're showing your business chops
Why this topic matters
To thrive as researchers today, we must go beyond executing studies and embrace a business mindset. You'll learn to reframe research as a tool for data-driven decisions, and assess its costs and value to the business before even running a study. By strengthening your business acumen, you'll drive greater impact, secure buy-in, and make research an essential part of decision-making.
You'll learn from
Carol Rossi
Founder, Carol Rossi Consulting
Carol helps companies have maximum impact from customer insights, whether or not there are career researchers on staff. With 25+ years of experience, she's led research teams focused on vision and strategy, brand retention and building, and user experience metrics. Carol established research best practices and teams at Kelley Blue Book and Edmunds, and led the research team at NerdWallet. She developed programs to train non-career researchers to collect their own insights at each of those companies.
Previously at
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