Drive Impact by Doing Research that Matters

Lightning Lessons

Practical skills & tools to accelerate your career

Drive Impact by Doing Research that Matters

Hosted by Carol Rossi

113 students

What you'll learn

It's about decision-making

Learn to reframe your role from research doer to decision driver.

Know when to run research and when not

We'll take a peek into the Uncertainty + Risk + Cost model to decide when research is essential and when to skip it.

Speak the language of money

Learn to frame potential research in business terms by assessing value and costs, so you're showing your business chops

Why this topic matters

To thrive as researchers today, we must go beyond executing studies and embrace a business mindset. You'll learn to reframe research as a tool for data-driven decisions, and assess its costs and value to the business. By strengthening your business acumen, you'll drive greater impact, secure buy-in, and make research an essential part of decision-making.

You'll learn from

Carol Rossi

Founder, Carol Rossi Consulting

Carol helps companies have maximum impact from customer insights, whether or not there are career researchers on staff. With 25+ years of experience, she's led research teams focused on vision and strategy, brand retention and building, and user experience metrics. Carol established research best practices and teams at Kelley Blue Book and Edmunds, and led the research team at NerdWallet. She developed programs to train non-career researchers to collect their own insights at each of those companies.

Previously at