Carol helps companies have maximum impact from customer insights, whether or not there are career researchers on staff. With 20+ years of experience, she's led research teams focused on vision and strategy, brand retention and building, and user experience metrics. Carol established research best practices and teams at Kelley Blue Book and Edmunds, and led the research team at NerdWallet. She developed programs to train non-career researchers to collect their own insights at each of those companies.

Jenny helps busy product leaders build more effective team cultures via product consulting and operations. Product teams that work with her conduct more user interviews, make better use of data, and have product managers that feel excited about their jobs because they know they're doing their best work.

Lija partners with people who use empathy and data to create compelling and inclusive products and user experiences. She is a UX consultant, researcher, and educator at UserTesting, a lecturer at the University of Michigan School of Information, and an instructor on Coursera and LinkedIn.