Maven

Vanina Schick

Product Marketing Leader I Qualitative Research Expert I Course Design Consultant

Cohort 1

April 2026 - Course Design

June 2026  - Course Design

April 2026 - Course Page Design

Former VP Marketing @Maven I Qual Expert

Product Marketing Leader I Qual Research Expert I Course Marketing Consultant

Some courses are bestsellers, others are not. Why?

1. Where your expertise meets real market demand

2. Your best course opportunity

3. Your ready-to-publish Course Page content

Client Testimonial

A 20-minute intro call to discuss how I can help you develop a successful course, fast.

Former VP Marketing at Maven

Vanina

1:1 Course Consulting for Expert Instructors

The 4 Pillars of Course Success: Problem, Audience, Outcome, Credibility.

If you have valuable expertise, a course is one of the highest-leverage ways to monetize it. But a course is like any product, you can't just build it an expect they'll come.As VP of Marketing at Maven, I spent years studying what bestselling courses get right. I found a consistent set of strategic decisions.Skip these decisions and your course is just a container for knowledge. Your sales will not match the value of your expertise.If you don't yet have a large audience, this step is critical. Experts with a warm following can iterate toward fit. Without built-in distribution, you must nail the commercial logic before launch.x A cold audience will not invest without a clear ROI case.x Maven does not amplify courses that aren't already selling well In this intensive workshop, we will answer the questions that define course success: -&gt; Problem: what your course solves for -&gt; Audience: who will pay to solve for this, why and when -&gt; Outcome: how you for solve it, concretely -&gt; Credibility: why you have a credible solutionI guide you through my structured process with real-time feedback. You leave knowing exactly what to build.Bring game. This is intense.

I give you the keys to design a successful course, and avoid wasting time on what market won't pay for. 
Not a seminar, expect to do work.

Identify your best opportunity 

Nail your authority narrative

Define the ROI case

We use your skills and experience as raw material, so we need them loaded upfront.

You come prepared (1 hour of pre-work)

Every session is interactive and builds on the last. Your full and sustained engagement is needed.

You commit to a full day of on-camera presence

You have valuable expertise but not a large audience—we'll find how to make your course command attention, irrespective of follower count.

You want to create a course but are too busy—we'll dramatically accelerate the development process for you. Think months to hours.

You already launched a course but it's underperforming—this workshop will be a powerful commercial audit and reframe for you.

Learn why your course buyer decides to enroll. Or doesn't.

xVP at Maven, Qual research Expert

Your course (or workshop) is the end of a long journey for your buyer.Miss that and you'll talk past your buyer, target people who aren't ready to buy, and price against the wrong alternatives.This workshop uses my AI-Accelerated Qualitative research method to give you the empathy and insights you need to nail your course positioning and go-to-market.We'll combine two inputs: years of research I did on course buyer psychology, plus what you already know about your buyer.We'll cover:Buyer Intent. Your buyer doesn't wake up with a sudden urge to enroll in a course. So how do they discover what you offer?What Triggers Enrollment. Your buyer doesn't enroll to learn. They enroll because the cost of inaction has become personal, visible, and urgent. What does that mean for your specific buyer?Who Drops Off, and Why. Most of your audience will never reach enrollment. Understand who won't and why, so you can exclude them from your target and focus your marketing on the people who will actually buy. The result is months of buyer research compressed into hours and specific, structured insights that will transform how you understand your buyer, position and sell your course.

Walk out understanding what to say, where to say it, and how to make it land with your specific professional audience.

Where your buyer lives & how to speak their language

Your buyers emotions & how to calibrate to them

What your buyer is doing and what that means for your marketing

Your buyers identity tension and how to use it to power course success

You come prepared (2 hours of pre-work)

Every session is interactive. Your full and sustained engagement is needed.

You commit to engaged on-camera presence

You're ready to work with AI

You already launched a course but it's underperforming—this workshop will be a powerful tool to audit your GTM and messaging structure.

You don't yet have a large audience—you'll get high clarity and actionable ideas for your audience building work.

You want to create a course but are busy—we will dramatically accelerate your research process, and ensure you don't build the wrong thing.

Course Design Hot Seat with Vanina

Product Marketing Leader I Qual Research Expert I Course Design Consultant

Successful courses are underpinned by a repeatable set of strategic decisions: problem, audience, outcomes, credibility.

What Makes A Course Successful. Or not.

A course is like any product. You can't just build it and expect they'll come.

Common Failure Patterns

My workshop participants get a live review, but all are welcome to watch & learn. Unlimited open Q&A.

Open Q&A on Course-Market-Fit

How Course Buyers Think, Feel & Act

If your buyer doesn't wake up with a sudden urge to enroll in a course, then how do they discover what you offer?

Your Course Buyer's Journey

Your buyer doesn't enroll to learn. They enroll because the cost of inaction has become personal, visible, and urgent.

What Triggers Course Enrollment

Most of your audience will never reach enrollment. Understand who won't and why: your course marketing will thank you.

Vanina Schick can turn your expertise into a course that matters

Vanina Schick

About Vanina

Workshops

Design an Expert Course That Matters—and Sells.

The Insights Behind Course Success—Your Buyer's Journey

Lightning Lessons

Course Design Hot Seat with Vanina

How Course Buyers Think, Feel & Act

How Course Buyers Think, Feel & Act

Services

1:1 Course Consulting for Expert Instructors