1:1 Course Consulting for Expert Instructors

When I was VP Marketing at Maven, I studied why some courses sell while equally qualified experts stall.

It wasn't content, or instructor audience. It was a consistent set of decisions: what problem to solve, for whom, and why you're clearly credible to help. It's easy to skip this foundational work, or spend months circling it, alone.

I've built a rigorous process that gets it done for you. I ask just 3 hours of your time across 3 sessions. Years of Maven buyer insight combined with AI-powered work compresses what used to take months of research and iteration into days. You get a strategically-crafted course position, designed to sell.

Here's what the process looks like:

-> We spend 1 hour together to download your context.

I research your competitive landscape and what the market is willing to pay for. I generate multiple course-market fit hypotheses and score each across strategic criteria.

-> We spend 1 hour together to weigh trade-offs and set direction.

I regenerate the strongest hypotheses with refinements and build out a full buyer persona and journey map: what triggers their interest, what makes them hesitate, and what moves them to commit.

-> We spend 1 hour together to converge on your final direction.

I develop your Course Positioning, which includes a bespoke Style Guide, ranked buyer personas, and supporting artifacts to shape your go-to-market decisions.

-> Then I deliver your Course Page content. You finalize the syllabus, and you're in business!