Course Design Hot Seat with Vanina

Hosted by Vanina Schick

Fri, May 15, 2026

4:30 PM UTC (1 hour)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Design an Expert Course That Professionals Need
Vanina Schick
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What you'll learn

What Makes A Course Successful. Or not.

Successful courses are underpinned by a repeatable set of strategic decisions: problem, audience, outcomes, credibility.

Common Failure Patterns

A course is like any product. You can't just build it and expect they'll come.

Open Q&A on Course-Market-Fit

My workshop participants get a live review, but all are welcome to watch & learn. Unlimited open Q&A.

Why this topic matters

Participants from my workshop "Design A Course That Professionals Need" get in the hot seat to present the course hypotheses they developed with my course strategy frameworks. I evaluate them live, and you see in real time what makes a course opportunity strong...or fail to land. All welcome to watch, learn and bring questions.

You'll learn from

Vanina Schick

Product Marketing Leader I Qual Research Expert I Course Design Consultant

As VP Marketing at Maven, I studied why some courses sell while equally qualified experts stall. It wasn't content. It was a consistent set of strategic decisions you cannot leave to instinct: problem, audience, outcome, credibility.

I've now designed a structured methodology to help you nail this, and offer a one-day Maven workshop on the strategic foundations behind my process:

Design an Expert Course That Professionals Need


Separately, I offer a 1:1 course consulting engagement. It takes just 3 hours of your time across 3 sessions. Between sessions, I run AI-powered research and apply years of course buyer insights to your area of expertise. You get airtight commercial strategy and ready-to-publish Maven Course Page content.

Learn more at vanina.io

Former VP marketing at Maven

Maven

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