How Course Buyers Think, Feel & Act

Hosted by Vanina Schick

Tue, Apr 21, 2026

4:30 PM UTC (1 hour)

Virtual (Zoom)

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Design an Expert Course That Professionals Need
Vanina Schick
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What you'll learn

Your Course Buyer's Journey

If your buyer doesn't wake up with a sudden urge to enroll in a course, then how do they discover what you offer?

What Triggers Course Enrollment

Your buyer doesn't enroll to learn. They enroll because the cost of inaction has become personal, visible, and urgent.

Who Drops Off, and Why

Most of your audience will never reach enrollment. Understand who won't and why: your course marketing will thank you.

Why this topic matters

By the time a professional lands on your course page, they've spent months watching their problem escalate, and evaluating solutions. Your course is the end of a long journey for them, not the beginning. Miss that and you'll talk past your buyer, target people who aren't ready to buy, and price against the wrong alternatives. Nail it and your entire GTM gains in coherence and power.

You'll learn from

Vanina Schick

Product Marketing Leader I Qual Research Expert I Course Design Consultant

As VP Marketing at Maven, I studied why some courses sell while equally qualified experts stall. It wasn't content. It was a consistent set of strategic decisions you cannot leave to instinct: problem, audience, outcome, credibility.

I've now designed a structured methodology to help you nail this, and offer a one-day Maven workshop on the strategic foundations behind my process:

Design an Expert Course That Professionals Need


Separately, I offer a 1:1 course consulting engagement. It takes just 3 hours of your time across 3 sessions. Between sessions, I run AI-powered research and apply years of course buyer insights to your area of expertise. You get airtight commercial strategy and ready-to-publish Maven Course Page content.

Learn more at vanina.io

former vp marketing at maven

Maven

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