Diagnosis: Why Your Course Isn't Selling

When I was VP Marketing at Maven, I studied why some courses sell while equally qualified experts stall.

It wasn't content, or instructor audience. It was a consistent set of decisions: what problem to solve, for whom, and why you're clearly credible to help. I call it Course-Market Fit. It's easy to skip this foundational work, or spend months circling it, alone.

I've built a rigorous framework for finding Course-Market Fit. It compresses what used to take months of research and iteration into a structured, effective process. It evaluates your offering against 5 criteria that reliably predict course traction and surfaces your most commercially viable path forwards.