Audience Clarity: Pick The Right Target Market

Most course problems trace back to one decision made too early, or never made deliberately: who the

course is for. If the audience is wrong, too small, or too vague, nothing downstream can rescue

it. The page cannot convert, the price cannot hold, and the marketing has nothing solid to push

against.

This is a free 30-minute call for two situations. Either you know what you want to teach but have

several possible audiences and no way to choose between them. Or your course is already live and

you are starting to suspect you built it for the wrong people, or for too few of them.

We work through your audience options using the audience criteria from my course-market-fit

framework, built over two years studying course buyers as VP Marketing at Maven. We look at each

option on the dimensions that actually predict whether a course sells: how sharply the buyer

recognizes their own problem, how urgently they need it solved, whether they can pay a premium, and

how reachable they are without you grinding for every lead. Job titles and demographics do not

make that list. Buyer behavior does.

You leave with your audience options ranked, a clear primary, and the reasoning written down so the

decision holds when you are back in the weeds of building.

If the call surfaces deeper work, I will say so, including my cohort course for instructors, which

Maven instructors join at a reduced rate. The strategy call stands on its own either way.

Bring a short description of each audience you are weighing, or your current course page if it is

already live. Thirty minutes, and you leave with a decision, not more options.