THE Habits & Goals Master Class - LIVE: Half-Day Workshop

Martin Grunburg

Author, Creator: Unified Behavior Model™

Amateurs Wait for the New Year to Set Goals.

What's the first, intelligent question when it comes to your most important goal?

"Which framework offers the highest probability to achieve it?"

Beware the guru promising "100% guaranteed goal achievement!"

Don't just walk away. RUN!

Goals exist on a probability spectrum.

While few care about behavioral science, intelligent people care about effectiveness and achieving meaningful goals.

A recent "AI Existential Goal Challenge" forced the most intelligent systems on the planet—top LLMs— to select ONE framework in order to achieve its goal within 6–24 months or be terminated.

UBM was the unanimous choice. (Pause)

Not OKRs, SMART Goals, Implementation Intentions, etc.

Why?

UBM is the only UNIFIED, goal framework, ever.

Unified means closed—your guessing is over!

Behavior Architecture, based on UBM, is already producing remarkable results — just five cohorts in.

"Unbelievable value." "This isn't a tool, it's a power tool." "This is the framework I've been lacking."

===
• Apply in real-time, the two key tools of UBM: The Map & The GPS

• LIVE Q&A + Essential Tools & Exercises

• Bonus: Free, 30-day LIVE follow-up!

20 years in the making. Yours in one morning. Apply it FOREVER!

RISK-FREE & GUARANTEED.

What you’ll learn

A focused 3-hour deep dive into the only UNIFIED framework for habits, goals, and behavior change, ever.

The practical definition of BehaviorOS — and why it explains habits, goals, and behavior better than fragments.
How the four elements interact to influence all behavior and goal-directed action.
Why motivation matters, but is not elemental — and what to use when motivation fades.

Use UBM to diagnose exactly where a goal is breaking down
Learn why competing theories confuse behavior change — and how unification stops the guessing.
Apply the Behavior Echo-System snapshot to one real goal in minutes.

Shift from autopilot to Architect Mode when your current system is not producing the result you want.
Use the Magic Goals Exercise to expose hidden friction, leverage points, and the next best move.
Turn past failures into useful feedback instead of proof that something is wrong with you.

Learn the only habit protocol the mirrors the scientific method for habits, skills, and behavior change.
Build your one-week training sheet live, using simple targets and minimum success criteria.
Use tracking as a non-judgmental feedback loop that creates correction, alignment, and habit strength.

Workshop agenda

Deep Dive: Stop Guessing: See Your Goal Through a Complete Behavior Map — 50 min
Learn why goals derail, why behavior change feels fragmented, and how one complete map helps you identify what to adjust first.
Breakout: The “Magic” Goals Exercise — 25 min
Bring one real goal. Apply the executive coaching exercise live to identify friction, leverage points, and your next best move.
Break — 15 min
Quick break.
The GPS: P.A.R.R. for Habits & Skills — 30 min
Learn the scientifically validated protocol for habits and skills and how simple tracking creates feedback, correction, alignment, and habit strength
Build Your One-Week Training Sheet — 30 min
Create your tracking sheet live. Set simple targets, minimum success criteria, and a practical protocol you can use immediately.
Snapshot, Diagnose & Ask Me Anything — 30 min
Create a real-time snapshot of your Behavior Echo-System. Share insights, ask questions, and connect the full system to your go
Bonus: Live 30-Day Follow-Up AMA — 45 min
Approximately one month later, return with your data, wins, questions, and experience. Get real-time coaching on UBM in practice.
Optional: CBA-F Competency Assessment
After the workshop (up to seven days), complete an optional 25-question assessment to validate your understanding and earn the Certified Behavior Architect — Foundations credential. CBA-F

Learn directly from Martin

Martin Grunburg

Contact

Author, Creator: Unified Behavior Model™

Seen In

See all products from The Habit Factor

Who this workshop is for

Leaders/Executives: The first unified model to reveal the 4 elements and how they relate. Not a tactic — timeless, principles-based.
Coaches & Practitioners: Save time and your work is easier coaching from a teaching a unified framework that is elemental.
Busy, Driven Professionals: You need a proven framework to save time, boost effectiveness and efficiency to achieve meaningful goals.

Prerequisites

This workshop IS FOR you if:
You have a real goal, genuine curiosity about why past approaches failed, and willingness to practice applying the system to your goals.
This workshop is NOT FOR you if:
You're looking for a quick hack. This is a science-backed framework that requires application and practice to realize its effectiveness.

What's included

Live sessions

Learn directly from Martin Grunburg in a real-time, interactive format.

Essential UBM Tools & Exercises

Learn how to apply the essential UBM tool kit for any situation or goal, forever.

Post Workshop Bonus: Live "Ask Me Anything" Session

Join an optional, live #AMA approximately 30 days after your workshop experience to share insights, feedback, ask questions and solidify your understanding of UBM.

Full access for one year

Access all course recordings, modules, and materials for one full year.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

CBA-F: Foundational Optional Certification

Optional: Complete a competency assessment (within 7 days post-workshop)

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Testimonials

UBM and the Behavior Echo-System (model inside UBM) are paradigm-shifting. It's transformed our executive coaching.
— Dr. Peter Chee
Founder, CEO, ITD World, (A International, Leading Executive Coaching and Training Company), Author of Coaching for Breakthrough Success
Martin may be the best-kept secret in the world of behavior change. His work on habit is intuitive, practical, and impactful."
— Glenn R. Fox, Ph.D.,
Neuroscientist & Professor, USC Marshall School of Business
Powerful. Practical. Certain to super-charge your success!
Re: The Habit Factor
— Brian Tracy
Author of 55 Books in 36 Languages, (briantracy.com)
Brilliant! Everyone needs this... whether you read this to improve yourself or your business -- just read it!
Re: The Habit Factor
— Michael E. Gerber
Author of the perennial best-seller, The E-Myth Revisited (michaelegerber.com)
As founder of the world's largest entrepreneurial organization (EO), a recurring theme reveals itself among the most successful entrepreneurs: They have the habit of driving a hopeful, positive narrative – a compelling STORY – not just for their companies but for their lives, families, and communities. Martin's work and HERO filter in EVERYTHING nails this!"
— Verne Harnish
Author of Scaling Up, CEO of Scaling Up