THE Habits & Goals Master Class - LIVE: Half-Day Workshop

Martin Grunburg

Author, Creator: Unified Behavior Model™

Finally, One Framework Pinpoints Where Change Initiatives, Goals & Habits Fail

Then, fix them for LIFE.

What's the first intelligent question when it comes to goal achievement?

"Which framework offers the highest probability to achieve it?"

Beware any guru promising "100% guaranteed goal achievement!"

Don't just walk away. RUN!

Goals exist on a probability spectrum.

Real leaders aren't looking for a new trend; they're seeking timeless principles informed by the latest science.

A recent "Existential AI Goal Challenge" forced frontier AI—the most intelligent systems on the planet—to select ONE framework to achieve a mission-critical goal within 6–24 months or be terminated.

UBM was the unanimous choice. (Pause)

Not OKRs, SMART Goals, Implementation Intentions, etc.

Why?

UBM is the only UNIFIED, goal framework, ever.

Unified means closed—the guessing ends!

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Student comments:

"This isn't a tool. This is a power tool."

"Unbelievable value."

"This is the framework I've been lacking."

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• The essential tools of UBM: The Map & The GPS

• LIVE Q&A + Essential Tools & Exercises

• Bonus: Free, 30-day LIVE follow-up!

• The Maven Guarantee!

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Goal-setting has changed forever.

Just 20 years in the making. Yours in a morning. Apply it LIFE!

Want the FULL 8-Day Experience?

What you’ll learn

A focused 3-hour deep dive into the only UNIFIED framework for habits, goals, and behavior change, ever.

  • The practical definition of BehaviorOS — and why it explains habits, goals, and behavior better than fragments.

  • How the four elements interact to influence all behavior and goal-directed action.

  • Why motivation matters, but is not elemental — and what to use when motivation fades.

  • Use UBM to diagnose exactly where a goal is breaking down

  • Learn why competing theories confuse behavior change — and how unification stops the guessing.

  • Apply the Behavior Echo-System snapshot to one real goal in minutes.

  • Shift from autopilot to Architect Mode when your current system is not producing the result you want.

  • Use the Magic Goals Exercise to expose hidden friction, leverage points, and the next best move.

  • Turn past failures into useful feedback instead of proof that something is wrong with you.

  • Learn the only habit protocol the mirrors the scientific method for habits, skills, and behavior change.

  • Build your one-week training sheet live, using simple targets and minimum success criteria.

  • Use tracking as a non-judgmental feedback loop that creates correction, alignment, and habit strength.

Workshop agenda

  • Deep Dive: Stop Guessing: See Your Goal Through a Complete Behavior Map — 50 min

    Learn why goals derail, why behavior change feels fragmented, and how one complete map helps you identify what to adjust first.

  • Breakout: The “Magic” Goals Exercise — 25 min

    Bring one real goal. Apply the executive coaching exercise live to identify friction, leverage points, and your next best move.

  • Break — 15 min

    Quick break.

  • The GPS: P.A.R.R. for Habits & Skills — 30 min

    Learn the scientifically validated protocol for habits and skills and how simple tracking creates feedback, correction, alignment, and habit strength

  • Build Your One-Week Training Sheet — 30 min

    Create your tracking sheet live. Set simple targets, minimum success criteria, and a practical protocol you can use immediately.

  • Snapshot, Diagnose & Ask Me Anything — 30 min

    Create a real-time snapshot of your Behavior Echo-System. Share insights, ask questions, and connect the full system to your go

  • Bonus: Live 30-Day Follow-Up AMA — 45 min

    Approximately one month later, return with your data, wins, questions, and experience. Get real-time coaching on UBM in practice.

  • Optional: CBA-F Competency Assessment

    After the workshop (up to seven days), complete an optional 25-question assessment to validate your understanding and earn the Certified Behavior Architect — Foundations credential. CBA-F

Learn directly from Martin

Martin Grunburg

Martin Grunburg

Author, Creator: Unified Behavior Model™

Seen In
TEDx
The New York Times
CNET Networks
The Associated Press
Lifehacker
See all products from The Habit Factor

Who this workshop is for

  • Leaders/Executives: The first unified model to reveal the 4 elements and how they relate. Not a tactic — timeless, principles-based.

  • Coaches & Practitioners: Save time and your work is easier coaching from a teaching a unified framework that is elemental.
  • Busy, Driven Professionals: You need a proven framework to save time, boost effectiveness and efficiency to achieve meaningful goals.

Prerequisites

  • This workshop IS FOR you if:

    You have a real goal, genuine curiosity about why past approaches failed, and willingness to practice applying the system to your goals.

  • This workshop is NOT FOR you if:

    You're looking for a quick hack. This is a science-backed framework that requires application and practice to realize its effectiveness.

What's included

Martin Grunburg

Live sessions

Learn directly from Martin Grunburg in a real-time, interactive format.

Essential UBM Tools & Exercises

Learn how to apply the essential UBM tool kit for any situation or goal, forever.

Post Workshop Bonus: Live "Ask Me Anything" Session

Join an optional, live #AMA approximately 30 days after your workshop experience to share insights, feedback, ask questions and solidify your understanding of UBM.

Full access for one year

Access all course recordings, modules, and materials for one full year.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

CBA-F: Foundational Optional Certification

Optional: Complete a competency assessment (within 7 days post-workshop)

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Testimonials

  • UBM and the Behavior Echo-System (model inside UBM) are paradigm-shifting. It's transformed our executive coaching.

    Testimonial author image

    — Dr. Peter Chee

    Founder, CEO, ITD World, (A International, Leading Executive Coaching and Training Company), Author of Coaching for Breakthrough Success
  • Martin may be the best-kept secret in the world of behavior change. His work on habit is intuitive, practical, and impactful."

    Testimonial author image

    — Glenn R. Fox, Ph.D.,

    Neuroscientist & Professor, USC Marshall School of Business
  • Powerful. Practical. Certain to super-charge your success!
    Re: The Habit Factor

    Testimonial author image

    — Brian Tracy

    Author of 55 Books in 36 Languages, (briantracy.com)
  • Brilliant! Everyone needs this... whether you read this to improve yourself or your business -- just read it!
    Re: The Habit Factor

    Testimonial author image

    — Michael E. Gerber

    Author of the perennial best-seller, The E-Myth Revisited (michaelegerber.com)
  • As founder of the world's largest entrepreneurial organization (EO), a recurring theme reveals itself among the most successful entrepreneurs: They have the habit of driving a hopeful, positive narrative – a compelling STORY – not just for their companies but for their lives, families, and communities. Martin's work and HERO filter in EVERYTHING nails this!"

    Testimonial author image

    — Verne Harnish

    Author of Scaling Up, CEO of Scaling Up

New! THE Habits & Goals Workshop

This is the “sister course” to our 8-Day Behavior Architecture Experience.

“I expect to have a robust foundational approach to behavior change...”

Before course expectation. After course realization. “I know have that robust foundational approach

“Empowering!” She looks forward to problems and has "fun tools to solve them."

Star P. Crisis Response Healthcare Worker, Colorado

“Love what you have put together, your enthusiasm and genuine care...”

Simon H., CEO Australia (FC-01) - Re: Behavior Architecture cohort

World's First Credential In Unified Behavior Design

Optional Assessment and Certification post workshop

“The Struggle Bus" & "Life changer.”

Lorian, Financial Analyst (Netherlands) & Stephanie W (Florida). Behavior Architecture Learners

Rick Sessinghaus, PsyD, PGA Championship Coach

FC-01 Behavior Architecture Alumni

2026 Top Executive Coaching Guru Dr Peter Chee (Founder & President ITD World)

Star P., Crisis Response Health Care Worker

Behavior Architecture Alumni

Top LinkedIn Voice, BES is "Revolutionary" & "Will directly Impact my coaching"

The immediate impact that UBM and the Behavior Echo-System™ (BES) have on coaches

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$575

USD

Sep 15
·

12–3pm EDT

Enroll