Behavior Architecture

Martin Grunburg

Author, Creator: Unified Behavior Model™

Discover Why Your Goals and Habits Fail. Then, Use the Framework, Forever.

What's the first intelligent question when it comes to your most important goal?

"Which framework offers the highest probability to achieve it?"

Beware the guru promising "100% guaranteed goal achievement!"

Don't just walk away. RUN!

Goals exist on a probability spectrum.

While few care about behavioral science, intelligent people care about effectiveness and achieving meaningful goals.

A recent "AI Existential Goal Challenge" forced the most intelligent systems on the planet—top LLMs— to select ONE framework in order to achieve its goal within 6–24 months or be terminated.

UBM was the unanimous choice. (Pause)

Not OKRs, SMART Goals, Implementation Intentions, etc.

Why?

UBM is the only UNIFIED, goal framework, ever.

Unified means closed—the guessing ends!

"This isn't a tool. This is a power tool."

"Unbelievable value." "This isn't a tool, it's a power tool." "This is the framework I've been lacking."

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• The Map & The GPS

• 30+ Lessons, Modules, Exercises

• Bonus + 2 LIVE #AMAs

• Bonus: BA Toolkit

• Bonus: Optional BNA Certificate

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20 years in the making. 8 days to perfect clarity.
Apply it for LIFE!

Goal-setting has changed forever.

Looking for the 3 Hour Workshop?

What you’ll learn

Build your personal BehaviorOS and become the architect of your goals, habits, skills, and effectiveness—forever.

  • Become the Behavioral Scientist of your Life. Get undeniable data on why your behavior works or fails.

  • Instantly diagnose which of the 4 domains (Stories, Emotions, Behaviors, Environment) breaks your system.

  • Leave with a personalized master blueprint for any future goal—your personal behavior operating system.

  • Understand and map your personal, perpetual, and dynamic Behavior Echo-System.

  • Master Architect vs. Tenant Mode. Shift from autopilot tenant to intentional designer of your life

  • Unify each important strategy or tactic you've ever learned into a coherent, master framework that finally works.

  • Notice how simplicity drives understanding and effectiveness. Not complex theories.

  • Understand how alignment throughout the entire Behavior Echo-System™ is instrumental to goal achievement and effectiveness.

  • Appreciate how two powerful tools: the Behavior Echo-System™ and the P.A.R.R. protocol propel efficiency and effectiveness.

  • 6 Master Architecture Tools plus 55 Page Habit Mastery Guidebook + 12 Exercises

  • Apply the Behavior Echo-System as a rapid, real-time diagnostic tool anytime you encounter friction, confusion, or setbacks.

  • Access to future cohorts (re-takes) as space allows. One course. A closed, unified system—for lifelong application.

  • Be among the first to be certified on a Unified, Elemental & Goal-Directed Model

  • Showcase a LinkedIn-ready credential proving you can diagnose & design behavior with precision

  • Shape the future of elemental behavioral literacy. Your feedback as a founding cohort member helps to influence UBM's evolution and mission!

  • Master four timeless elements—share with loved ones, apply to every goal forever. Unchanging principles you'll use and teach for life.

  • Join the first wave of Behavior Architects—applying elemental literacy to leadership, teams, and transformation at the highest levels.

  • The only complete behavioral framework you'll ever need—from habits to goals to transformation. Learn once. Apply everywhere.

Learn directly from Martin

Martin Grunburg

Martin Grunburg

Author, Creator of UBM & Behavioral Systems Theorist

Global Fortune 100 with ITD World, Intel, IBM, Microsoft, Dell, etc.,
TEDx
The New York Times
CNET Networks
Lifehacker
Fox News
See all products from The Habit Factor

Who this course is for

  • Leaders & Executives: What might happen if you armed yourself and team/organization with a holistic, proven scientific framework?
  • Coaches & Practitioners: How much time could you save—how much easier would work be—with a unified system that delivers better results?
  • Busy, Driven Professionals: You need a proven system to save time, boost effectiveness and efficiency, and achieve meaningful goals.

Prerequisites

  • Own Your Journey

    Behavior Architecture is for the practical explorer intent on taking responsibility for moving confidently toward their goals and ideals.

  • Habit Tracking. Reason: FEEDBACK.

    One habit. Two minutes. Binary tracking (1 or 0). That's it. The feedback changes everything. Without it, you're guessing. With it, you know

  • You're Done Chasing Tactics. You Want Timeless Principles.

    Tactics change. Principles do not. UBM is built on timeless first principles—the same 2000 years ago as they'll be 2000 years from now.

What's included

Martin Grunburg

Live sessions

Learn directly from Martin Grunburg in a real-time, interactive format.

One Year Full Access to All Course Content and Recordings

Access all course recordings, modules, and materials for one full year.

Behavior Architect's Toolkit, 6+ Tools: Templates, Sheets, and Guides

Download the complete architect's toolkit. Tools that apply forever and can be found no where else.

BONUS: Two Live "Ask Me Anything" Sessions—45 Minutes Each, Fully Recorded

Deepen your understanding as you're guided through your eight day journey with two, optional #AMA sessions.

BONUS: Optional: BNA Certification (Behavior Network Architect)

Optional: Extend the experience at no extra cost. Track for an additional few weeks to gain experience and insight you can reflect and ask questions about.

BONUS: Founding Cohort "FC" Members May Retake Any Future Cohort

Limited Time "FC-" All Founding Cohort members can retake the course within two years at NO additional charge (space permitting)

Private Maven Community: Behavior Architects, Leaders, Coaches, & Changemakers

Join a growing community of founders, executives, coaches, and high-performers applying elemental behavioral literacy to real-world challenges. Unlike typical courses, this cohort is experienced and cross-functional. Stay accountable, share wins, troubleshoot together, and collaborate beyond the 8-day program.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

2 live sessions • 30 lessons

Week 1

Sep 24—Sep 27

    Sep

    24

    Week 1-Day 1: Thursday, Sept 24, 11:00am (PST) LIVE SESSION #1: Profound Effectiveness, Lasting Transformation via the Behavior Echo-System

    Thu 9/246:00 PM—7:15 PM (UTC)

    DAY 1: Module 4: LIVE (~60min), Thu, 11am (PST) -(3 Pre-Work Modules)

    4 items

    DAY 2: Module 5: Friday, Architect Mode: Activation & 5 Lessons

    6 items

    DAY 3: Module 6: Saturday: Live, Optional AMA #1 11:00–11:45 AM PST (45 min)

    3 items

    DAY 4: Module 7: Sunday, P.A.R.R. Resources (Prep for Mon. Tracking) Env Design

    3 items

Week 2

Sep 28—Oct 1

    Oct

    1

    Week 2- (Final Day): Thursday, Oct 1, **11AM PST: Live #2**: LIVE GROUP: Reflections, Wins, Experience Shares, Toward Certification 9:00am PST (1 Hr)

    Thu 10/16:00 PM—7:00 PM (UTC)

    DAY 5: Module 8: Monday, Begin 7-DAY P.A.R.R. Tracking 📊 Daily Practice

    3 items

    DAY 6: Module 9: Tuesday, BES Diagnostics (4 Lessons)

    4 items

    DAY 7: Module 10: Wednesday, Optional AMA #2 (5 Lessons)

    5 items

    DAY 8 Module 11: (Final Day): LIVE Reflections, Shares, Wins – 11 PST (90 Min)

    3 items

Free resource

  Behavior Architecture (Intro): Why Goals Fail — The Hard Science of Making Habits Stick (~30 Min) cover image

Behavior Architecture (Intro): Why Goals Fail — The Hard Science of Making Habits Stick (~30 Min)

Motivation is a mirage. Learn the hard science behind why goals fail and how to make habits stick. Free, 30 min.

Schedule

Live sessions

1-3 hrs / week

    • Thu, Sep 24

      6:00 PM—7:15 PM (UTC)

    • Thu, Oct 1

      6:00 PM—7:00 PM (UTC)

Projects

2-4 hrs / week

Async content

2-4 hrs / week

Testimonials

  • UBM and the Behavior Echo-System (model inside UBM) are paradigm-shifting. It's transformed our executive coaching.

    Testimonial author image

    — Dr. Peter Chee

    Founder, CEO, ITD World, (A International, Leading Executive Coaching and Training Company), Author of Coaching for Breakthrough Success
  • Martin may be the best-kept secret in the world of behavior change. His work on habit is intuitive, practical, and impactful."

    Testimonial author image

    — Glenn R. Fox, Ph.D.,

    Neuroscientist & Professor, USC Marshall School of Business
  • Powerful. Practical. Certain to super-charge your success!
    Re: The Habit Factor

    Testimonial author image

    — Brian Tracy

    Author of 55 Books in 36 Languages, (briantracy.com)
  • Brilliant! Everyone needs this... whether you read this to improve yourself or your business -- just read it!
    Re: The Habit Factor

    Testimonial author image

    — Michael E. Gerber

    Author of the perennial best-seller, The E-Myth Revisited (michaelegerber.com)
  • As founder of the world's largest entrepreneurial organization (EO), a recurring theme reveals itself among the most successful entrepreneurs: They have the habit of driving a hopeful, positive narrative – a compelling STORY – not just for their companies but for their lives, families, and communities. Martin's work and HERO filter in EVERYTHING nails this!"

    Testimonial author image

    — Verne Harnish

    Author of Scaling Up, CEO of Scaling Up
  • A profound personal development trilogy! At myNeuroGym.com, we've taught for well over a decade that when you want to improve your results in any area of your life, the very first place to begin is your thinking! Martin's work makes that singular message reverberate so loudly and clearly."

    Testimonial author image

    — John Assaraf

    New York Times Bestselling Author

Welcome to Behavior Architecture (Background)

Welcome & Background

“I expect to have a robust foundational approach to behavior change...”

Before course expectation. After course realization. “I know have that robust foundational approach

“Empowering!” She looks forward to problems and has "fun tools to solve them."

Star P. Crisis Response Healthcare Worker, Colorado

“Love what you have put together, your enthusiasm and genuine care...”

Simon H., CEO Australia (FC-01)

World's First Credential In Unified Behavior Design

Already 13 BNA Certified Professionals through first five cohorts. This is an OPTIONAL Certification

“The Struggle Bus" & "Life changer.”

Lorian, Financial Analyst (Netherlands) & Stephanie W (Florida)

“I hope to take. the class again with the rest of my team!”

Mike A. Ventura, CA (FGS)

Rick Sessinghaus, PsyD, PGA Championship Coach

FC-01 Alumni

2026 Top Executive Coaching Guru Dr Peter Chee (Founder & President ITD World)

Star P., Crisis Response Health Care Worker

FC-01 Alumni

Top LinkedIn Voice, BES is "Revolutionary" & "Will directly Impact my coaching"

Test

Mike A, Regional Sales Manager

The tools you've given us... we all had accountability, discipline...

Achieve Your Goal or Be Terminated, Unanimous Selection of UBM By AI

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$1,195

USD

Sep 24Oct 1
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