Behavior Architecture

All sessions are recorded. You can complete the certification with recordings alone. But live sessions = real-time breakthroughs, direct feedback, community. You'll get significantly more value attending live if and when possible.

8-10 hours over 8 days. That's ~1 hour/day: 2 live sessions (3 hrs), async videos (3.5 hrs), daily tracking (2 min/day). For most people, it's less time than they spend on social media, and content can fit within lunch breaks or evenings. One focused week. The rules of behavior and THE last behavior framework you'll ever learn.

The whitepaper IS free (CC 4.0 license at unifiedbehaviormodel.com). Teaching and certification is standard practice—see CBT, DBT, ACT. Certification ensures fidelity for a brand-new model. It protects best practices and demonstrates efficacy. The science is free. The training and credential are not.

If top theorists and major AI models haven't broken it in nearly 5 months, the probability is minuscule. Even if a fifth element emerged, it would build upon UBM's work. The $1,000 reward would be $100 million if we had that lying around. Early adopters save time and money and are among the first to possess the BNA certification.

Four reasons: 1) Elemental—breaks behavior into irreducible parts. 2) Unified—every behavior fits into 4 elements. 3) Falsifiable—$1,000 to the first person who finds a fifth element. Nearly 5 months, 1,300+ downloads, and experts have tried. No one's succeeded. 4) Goal-directed—designed for real change. No other model checks all four boxes.

Elemental = foundational, irreducible. In 1991, a week-long consortium tried to create a unified model and produced 11 elements they couldn't reduce—no consensus reached. That's why behavioral science has been fragmented. Elemental is precisely what the field has lacked for 150 years. It's the foundation of understanding.

No. This is the complete behavioral framework. Habits are ONE domain. Behavior architecture is used for skills, traits, goals, even team dynamics, leadership—any behavior. It's the operating system, not the app. You architect the whole system, not just one habit.

You've tried fragments—tactics without the complete system. It's like a surgeon operating without an X-ray. BES gives you the full scan. When change fails, you'll know exactly which of the 4 elements broke down. No more guessing.

Rapidly diagnose why behavior fails and prescribe with precision—for yourself, clients, or teams. UBM is your first-line diagnostic; when therapy is needed, you know which domain. As a founding member, you're among the first to be certified. Earn it by completing P.A.R.R., mapping your BES, and demonstrating competence. LinkedIn-shareable.

It's probability science. All goal outcomes exist on a spectrum. Multiple AI models analyzing UBM suggest its holistic nature enhances goal probability by 20-40% (average 30% increase) vs. standard goal-setting (~10-12%). Having the full behavioral spectrum—not fragments—increases your odds. That's math, not hype.

Yes. Email sales@equilibrium-ent.com for group discounts or private cohort/company training. When your team speaks the same behavioral language—Stories, Emotions, Behaviors, Environment—you stop talking past each other.

Those are behavior-focused strategies and tactics. Good, and incomplete. None clearly articulates the entire behavioral spectrum or how all four elements interact. They give you tools without the diagnostic or prescriptive features. UBM shows you WHY tactics fail and which element to adjust. It's the architecture that makes their tactics work.

Absolutely. That's the idea—the science is open. Courses accelerate outcomes and compress learning exponentially. It's a matter of whether you want direct guidance from the source, live diagnostics on your data, certification, and a founding cohort—or trial and error alone. Both paths work. One is faster.

unifiedbehaviormodel.com — Full whitepaper, comparison tables, and resources available under Creative Commons 4.0 license (free to download, share, and use).

This framework didn't exist six months ago—preprint published, falsification challenge open. 1,200 downloads. No scientist worldwide has succeeded in breaking it. Founding pricing ends when full: First 12 at $595, next 12 at $695. Jan 2026: $995. Once you see the architecture, you can't unsee it. The right time is when you're tired of guessing.

Both. UBM's science validates how and why the most efficient and effective organizations leverage the Behavior Echo-System. Diagnose and design culture change. BNA (Individual) = this course. Organizational Behavior Architecture, OBA (next).

Correct. I'm not a therapist. I'm a systems theorist—hence UBM. UBM is a goal-directed model, not a clinical intervention or therapy. If you need clinical support, seek a licensed professional. This is a Behavior Architecture course for intentional behavior change, design, not therapy.

Yes and no. You'll understand their BES and can diagnose friction points. But their change requires their buy-in. Everyone lives in their own BES--thus, you can't "fix" someone else's BES without their volition and participation. Use it on yourself first. Model it. Then invite them in.

Goals require feedback. Tracking is misunderstood, even by scientists who use it in studies. It's not a lifetime sentence (unless you want it to be, like Ben Franklin). It's an alignment and momentum strategy. We teach the RIGHT way—binary, judgment-free, 2 min/day—so you hate it less. You need data to diagnose. No data = guessing.

No catch. Most change fails because people use fragments. UBM is proven both in practice and scientifically unfalsified. It's the BES and systems theory combined with P.A.R.R. that makes it unprecedented. Map your BES. Track your behaviors. Apply it. You'll never see behavior the same.

Success is fleeting—what got you here won't get you there tomorrow, as Marshall Goldsmith says. We've had mayors, senators, congressmen, judges, and executive coaches learning this system. Successful people thrive because of their dedication to lifelong learning. UBM is your BehaviorOS: the meta-system that drives all other systems.

Let's begin with the first elemental, unified, falsifiable model in behavioral science. The science is clear, breakthroughs arise on the fringe ("outside the box"). A scientist is defined as one who practices the scientific method—P.A.R.R. is 16 yrs old— IS that method while scientists taught the "habit loop." The framework speaks for itself.

Complete the course (watch all videos, attend both live sessions, track for 28 days). If you're not 110% thrilled with the framework, full refund + $100. Why? Because it's the first scientific, unified, elemental framework in behavioral science's 150-year history.

Zero financial risk. $100 + full refund. You're 110% protected. The hard truth: Once you see the complete system—how to diagnose and prescribe for any behavior—you can't unsee it. For some, that clarity is uncomfortable. You'll know exactly why change failed. No excuses left. Just architecture.