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Courses
Multi-day, guided programs to get real results
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
Resources
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Behavior Architecture (Intro): Why Goals Fail — The Hard Science of Making Habits Stick (~30 Min)
Motivation is a mirage. Learn the hard science behind why goals fail and how to make habits stick. Free, 30 min.
Witness in real-time how you fail goals
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Executive Coaching with Martin Grunburg: Think You Need an Executive Coach? (Think Again)
Watch this FREE training
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Alumni reviews
Great course. It was laid out so that it was all easy to understand and follow. Gained a lot of personal insight.
Glenn
FCW-01
Account Manager · Self employed
As a student in the 8-day BA cohort, I realize the potential of this course lies in reflecting on and enhancing the values UBM offers. As a returning student, my goal for this course was to cement the lessons and celebrate the expiration of the falsifiability challenge. I am so proud to link my growing knowledge to this strong scientific behavioral science and expand its network of supporters.
Miles
FCW-01
Promotions Asst. · Audacy
The Habits & Goals Master Class has been a huge game changer in my life and business. I have read all of Martin Grunburgs books- I am a huge fan! He knows his stuff and has cracked the code with UBM! It's a repeatable system that works for behavior change and modification. There is now a proven model for getting the results you have always wanted!
Dani
FCW-01
Health Consultant · DIGmethod
The LIVE Habits & Goals Master Class: Half-Day was excellent. Having some cursory knowledge of Martin's work, I wondered how much information he could fit into three hours- he did it brilliantly with a healthy balance of delivery and think/work time. If you have not yet worked with Martin or familiarized yourself with his coursework or UBM- I highly recommend you do. The model is a tangible map to get a pulse check on your behaviors present day and the P.A.R.R. tracking sheet makes them actionable and accountable. Martin is a relatable presenter who delivers the content with passion and conviction. His energy coupled with real life examples make the information and strategies 'sticky' which translated into personalized actionable steps for myself and my goals. Thank you MG!
Paige
FCW-01
Teacher · Denver Public Schools
Martin provided a good balance between theory and practice. Understanding the theory is important for understanding why it's effective. He gave us practical tools for creating habits and reaching goals.
Bruce
FCW-01
Software Engineer · Ford Motor Company
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