SYSTM

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Cohort 1

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Cohort 4

Find your big growth levers and pull them. Adopt the framework we've used to help over 200 seed-stage startups grow 10X - 100X in 3 years.

Matt Lerner

Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups

Nopadon Wongpakdee

Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups

Lisa Kennelly

Product Marketing Strategy @ Klarna

Build your Startup Growth Machine

Head of Innovation

Co founder 

Head of Product Marketing

Find your big growth levers – Adopt the framework we've used to help over 200 seed-stage startups find their most impactful growth work.

Co-Founder, SYSTM, Ex. PayPal, 500 Startups


Nopadon Wongpakdee


Co-Founder, SYSTM, ex. Citi Ventures, 500 Startups

Lisa Kennelly


Product Marketing Strategy @ Klarna


Map Your Company's Growth Model

Product Advisor

People & Operations Manager

Chief of Staff

Head of Marketing

If you study history’s great startups, you’ll see a pattern: 90% of their growth came from 10% of the stuff they tried. Every great startup finds a “big growth lever.” They must. They can’t out-work established brands or out-spend them. They out-think them. But very few people can do this well. 99% of startup growth people can run playbooks, but only 1% can write them. Generic tactics like paid ads, SEO and referral programs will only get you so far. Big levers are seldom obvious, they come from specific unexpected customer insights, and cut across organizational functions. In this course, you’ll get a proven process to find your company's big levers: 1. Agree on your North Star Metric to help everyone prioritize the most impactful work. 2. Find language/market fit to explain your value more clearly to customers. 3. Run experiments and use data to find things that really make an impact. 4. Lead growth sprints to push the pace and quality of learning and execution. 5. Hire top talent and inspire your team to do their best work.

Great startups don't waste time on small stuff.

Course syllabus

IntroductionMapping your growth model

Monday, July 15


Wednesday, July 17


Growth sprints &amp; experimentation

Monday, July 22


Thursday, July 25


Course schedule

Early-stage founders who need a faster way to find product/market fit &amp; unlock their first big growth lever.

Impatient Seed &amp; Series A Founders who want their teams to find big levers, rather than wasting time on small ones.

Who is this course for

What you’ll get out of this course

Agree on your North Star Metric to break down silos and align everyone around growth. We'll help you stress-test it, and provide examples from SaaS, Marketplaces, apps, D2C and Ecommerce.

Find your North Star to focus everyone on the most impactful work.

After a quick primer on the neuroscience of human perception, you'll learn to uncover your customers' unconscious biases and triggers and find the language that picks the lock. Then you'll learn to turn those insights into high-converting copy and validate it quickly.

Use neuroscience to find language/market fit and explain your value more clearly to customers.

See how to run growth sprints, how they're different from product sprints, and how to prioritise ideas (hint: not using I.C.E.) Learn to design and run weekly growth experiments that go far beyond simple A/B tests. Master the Minimum Viable Testing: Small tests of big ideas.

Run growth sprints and experiment to find things that really make an impact.

Most startup growth hires fail, and that gets expensive. We'll use your work from the first 3 sessions to scope your next growth hire and figure out how to source and screen candidates with a high chance of success, and enable them to do their best work.

De-risk your big growth hires.

AI is threatening SEO and changing the way we create content. ChatGPT, Perplexity and Google's own AI reduce traditional search traffic by 94%.* This is, of course, a threat and an opportunity. And the winners won't just shift their SEO to "AIO," they will completely reinvent their organic customer acquisition. We'll help you discover the risks and opportunities to your business, and craft your post-SEO growth strategy. You won't just leave with theory—you'll leave with your complete organic acquisition strategy ready to implement immediately.

Rewrite Your Customer Acquisition Strategy for the AI Era


If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

CMOs who need to size their risk, develop a new strategy, and shift headcount and budget to continue to grow organic acquisition.

Entrepreneurs who need practical strategies to build direct audience relationships and create content that stands out in the age of AI.

Marketing Leaders who need to optimize for LLMs, find new traffic sources, build audiences, and produce content that gets cited, not stolen.

A tailored organic growth strategy that fits your specific business, industry, and team capabilities

Your AI-Native Content Strategy


Clear assessment of your SEO vulnerability with plans to shift dependence before traffic collapses

A Risk Mitigation Plan


Custom KPIs that track the ROI of your content investments, and provide leading indicators of future growth.

Key Metrics


Gap analysis of your current team versus what you'll need to execute successfully, and a plan to shift spend from declining channels to new growth areas without increasing total spend.

Talent & Budget Shifts


Prioritized action steps with quick wins and longer-term strategic initiatives.

A 90-Day Implementation Roadmap


Senior Leaders: Rewrite your growth strategy for the AI era – build a sustainable growth engine that doesn't rely on paid ads or SEO.


Co-Founder, SYSTM, Ex. PayPal, 500 Startups

Content marketing in a post-SEO world

Co-founder, SYSTM. (Ex. PayPal, 500 Startups)

Amanda Natividad

VP of Marketing, SparkToro

How LLMs evaluate and rank content, and why traditional SEO metrics have become irrelevant.

How to Build Authority in AI's Eyes

A checklist for how to create the content that AI cites, not the content it steals.

Develop an AI-Native Content Strategy

Three actions every business can take now to protect, or even grow, their content-driven organic customer acquisition.

Next steps to thrive in a post-SEO world

Discover your high-converting headline

Founder, SYSTM, ex. PayPal, 500 Startups, bestselling author of Growth Levers and how to Find Them. 📘 

Nobody was looking for Slack, Uber or Canva either. Find the words to help prospects understand what you'll do for them.

Describe a product that nobody knows they need (yet).

Boost conversion by finding the specific words that resonate. Make customers feel like you've read their minds.

Discover the exact right words to communicate your value.

Get my technique to quickly iterate, test and optimize, and find your high-converting headline on day one.

Learn directly from SYSTM

SYSTM

Courses

Build your Startup Growth Machine

Your New Organic Growth Engine

Lightning Lessons

Content marketing in a post-SEO world

Discover your high-converting headline