Matt Lerner began his career as a growth marketer in Silicon Valley, achieving his first exit in 1998. He joined PayPal's early growth team in 2004, rising to GM of an $800M business. After serving as a Partner at the VC fund 500 Startups, he co-founded SYSTM, helping over 300 startups scale. He authored the bestselling book Growth Levers and lectured at Stanford, Berkeley, and Imperial College.

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her 10+ years of marketing experience, she has managed B2C and B2B marketing teams across consumer packaged goods, SaaS, and agency side. Earlier in her career, she built Fitbit's B2B content program.

Amanda has spoken at marketing events like AdWorld, MozCon, and SaaStock. She has guest lectured at Stanford University, Columbia Business School, and Cornell University. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.