8.8
(23 ratings)
2 Weeks
·Cohort-based Course
Find your big growth levers and pull them. Adopt the framework we've used to help over 200 seed-stage startups grow 10X - 100X in 3 years.
8.8
(23 ratings)
2 Weeks
·Cohort-based Course
Find your big growth levers and pull them. Adopt the framework we've used to help over 200 seed-stage startups grow 10X - 100X in 3 years.
Hosted by
Matt Lerner, Nopadon Wongpakdee, and Lisa Kennelly
Startup growth leaders at PayPal, Klarna, Citi Ventures & 500 Startups
Course overview
If you study history’s great startups, you’ll see a pattern: 90% of their growth came from 10% of the stuff they tried.
Every great startup finds a “big growth lever.” They must. They can’t out-work established brands or out-spend them. They out-think them. But very few people can do this well.
99% of startup growth people can run playbooks, but only 1% can write them.
Generic tactics like paid ads, SEO and referral programs will only get you so far. Big levers are seldom obvious, they come from specific unexpected customer insights, and cut across organizational functions.
In this course, you’ll get a proven process to find your company's big levers:
1. Map your growth model to help everyone prioritize the most impactful work.
2. Find language/market fit to explain your value more clearly to customers.
3. Run experiments and use data to find things that really make an impact.
4. Lead growth sprints to push the pace and quality of learning and execution.
5. Shift everyone's mindset from slow perfectionism to fast and bold.
01
Impatient Seed & Series A Founders who see their teams wasting time on small projects rather than looking for big ones.
02
Frustrated Growth Leads who struggle to convince their founders that growth is more than just marketing tactics and "turning dials."
03
Growth leaders in larger companies who need to build out a new product or business, but are held back by big company thinking and process.
Build a growth model to map your business as a system, identify your North Star Metric, loops and the main constraints that limit your growth. See example growth models for SaaS, Marketplaces and Ecommerce.
After a quick primer on the neuroscience of human perception, you'll learn to uncover your customers' unconscious biases and triggers and find the language that picks the lock. Then you'll learn to turn those insights into high-converting copy and validate it quickly.
See how to run growth sprints, how they're different from product sprints, and how to prioritise ideas (hint: not using I.C.E.)
Learn to design and run weekly growth experiments that go far beyond simple A/B tests. Master the Minimum Viable Testing: Small tests of big ideas.
Finding the right answer is the easy part; the real challenge is getting the team onboard. You'll get specific tools to help people to drop old ideas that aren't working, abandon perfectionism to move startup-fast, and de-prioritize "sevens" to focus on "tens."
Build your Startup Growth Machine
8.8
(23 ratings)
Darina Garland
Juan Andrade
Ivo Kostadinov
Alex Depledge, MBE
Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups
Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded Startup Core Strengths, where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.
Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups
A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of Startup Core Strengths, Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.
Product Marketing Strategy @ Klarna
2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course Startup Core Strengths. Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.
01
Map your startup's growth model
Map your growth model to focus everyone on the most impactful work.
02
Finding Language/Market Fit
How to explain your value more clearly to customers
03
Growth sprints, experimentation & Minimum Viable Tests
04
Leadership & mindset shift
How great leaders unstick people's thinking:
4:00pm - 5:30pm BST
Introduction
Mapping your growth model
4:00pm - 5:30pm BST
Finding language/market fit
4:00pm - 5:30pm BST
Growth sprints & experimentation
4:00pm - 5:30pm BST
Leadership & Mindset Shift
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you