Expert Product Thinking & Innovation for Product Managers
Valerio Zanini
Product Management expert, CPIT, CPIP
Zeina Zeitouni
Executive Director, Product, CPIT, CPIP
Become an expert PM: Grow your Product Thinking mindset with CPIP certification
6-Week hands-on training designed for experienced PMs to expand their innovation skills
The Product Managers that succeed are those that master Product Thinking and Innovation practices. With this course, you get:
Learn advanced skills and strategies for driving innovation, building innovative products, and launching products in market.
Develop Product Thinking to create and manage innovative product ideas.
Earn a professional CPIP certification in product innovation from Spark Engine.
The course structure is based on the Spark Engine method: an industry-proven framework that drives Product Thinking across the 5 Dimensions of product innovation: Discover - Define - Design - Drive - Deliver
We'll also work on advanced frameworks like the 3 Problem Levels, Zones of Value, and Product Journey Mapping.
Build hands-on experience:
CAPSTONE PROJECT: Work on a real product idea and get feedback as you move along.
COACHING: 1-on-1 coaching calls and weekly cohort review sessions with the instructor
DEMONSTRATE: Build the product expertise you need for your resume or career growth
What you’ll learn
In the age of AI, Product Thinking remains a critical skill for PMs to master. You'll learn how to think as a product innovator.
Adopt a Product Thinking mindset to approach product work through an innovative lens rather than just delivery.
Principles, leadership qualities, and frameworks required to act as a senior PM.
Adopt an experimentation mindset to drive continuous innovation through quick, low-cost experiments.
Master empathy interviews for customer discovery
Conduct customer discovery and extract meaningful insights through Insight Mining.
Define customer segments that are actionable for customer discovery
Expand and synthesize the problem space using the 3 Problem Levels framework.
Understand your Level 3 problem space before moving to the solution space
Identify core hypotheses using the Assumptions Stack and decide what to test.
Use ideation techniques to generate solutions grounded in the problem space, including Product Tree and Elements of Innovation.
Effectively manage the transition from the problem space to the solution space to achieve Problem-Solution fit.
Utilize the Zones of Value framework to explore product ideas that deliver customer and stakeholder value.
Plan an MVP using Product Journey mapping and the MVP Canvas.
Define value metrics to measure outcomes and drive business results.
Follow a repeatable process to go from an initial idea to a plan for an MVP ready for development.
Plan and execute a Go to Market strategy including customer segmentation and validation.
Differentiate between demand and validation signals to ensure your solution works and it's not an illusion.
Track product risks with the Risk Card.
Learn directly from Valerio & Zeina
Valerio Zanini
Product Management and Innovation trainer. Former Director Product Development.
Zeina Zeitouni
Product expert with wealth of experience in human-centered design and digital.
Who this course is for
PMs who want to learn how to effectively lead product strategy, develop vision, establish metrics, run experiments, and plan releases.
PMs who seek to develop skills beyond on-the-job experience or foundational certifications like CSPO.
Those who want to build expertise and gain credibility while launching new products with hands-on practical experience.
What's included
Live sessions
Learn directly from Valerio Zanini & Zeina Zeitouni in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion (CPIP Certification)
Earn your CPIP certification from Spark Engine and share your new skills with your employer or on LinkedIn.
CPIP Handbook
A digital copy of my CPIP handbook is included in the course with all the frameworks and techniques taught in the program.
1-on-1 coaching sessions
Every week, follow-up coaching calls with Valerio for implementation and support.
Community of peers
Stay accountable and share insights with like-minded professionals.
Access to my Virtual AI Agent 24/7
My AnswersFromMe AI Agent can answer questions on AI, Product Management, and Agile whenever you need help
Hands-on practice
Practical exercises after each session. Work on a real product idea from discovery to prototype. Weekly deliverables with feedback from the instructor and the community of peers.
Repeatable worflow
Learn a repeatable workflow that you can apply to your product decisions.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
6 live sessions • 80 lessons
Week 1
The 5 Dimensions of Product Innovation
Oct
15
CPIP Weekly Review Session 1
Week 2
DISCOVER
Market Analysis
Empathy Interviews
Practice Customer Discovery
Insight Mining
Oct
22
CPIP Weekly Review Session 2
Free resources
Schedule
Live sessions
1-2 hrs / week
Weekly live sessions and 1-on-1 coaching calls.
Thu, Oct 15
5:00 PM—6:00 PM (UTC)
Thu, Oct 22
5:00 PM—6:00 PM (UTC)
Thu, Oct 29
5:00 PM—6:00 PM (UTC)
Projects
2-5 hrs / week
Hands-on work on a real product idea to practice and demonstrate advanced product frameworks.
Async content
1-2 hrs / week
Self-paced modules to study, learn more, and catch up on frameworks and techniques used in the course.
Testimonials
- I don’t think I ever want to go back to the old way of thinking and planning a product.This is it.
Todd Williams
Director, Product Management - I talk with Product Owners on a regular basis for updates and maintenance. I wish they all had gone through this course before as it would help us drive better product decisions.
Gregg Kosieniak
Technical Product Owner - Actually I was in the process of developing my own product and [...] I decided that it would be interesting to sign up for it and so I was really glad to sign up for the Certified Product Innovation Professional. It was really up the alley as I was developing a product.
Diana
Product Owner - It was great. I have a very high level of appreciation for the program because it changed my mindset about a lot of things, about a lot of concepts that I previously had. For example, it helped me understand what an MVP really is, the purpose of an MVP, the different stages of discovering, and how important it is to get to the problem space, etc.
Javier Urbina
Product Manager
Spark Engine CPIP Certification
Product team training
We also deliver the CPIP program as an intensive 3-day training program for product teams. This is in-person, at your location.
For more information, contact us: https://www.sparkengine.co/for-teams/
Discounted rates
Are you paying out of pocket? Are you between jobs and looking for ways to strengthen your product management expertise? Your company is not paying for your training?
I offer a discounted rate that you can use today. Enter coupon code: OUTOFPOCKET11
Frequently asked questions
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Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
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Save 20%+ when 2 or more teammates enroll in the same cohort.
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USD
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