Saeed Khan and Jason Knight

Cohort 1

July cohort

September cohort

October 2024

Jan-25

May-2025

Oct-25

Jan-26

It's the trickiest relationship in B2B product, but we will give you the tools and frameworks to make it work.

Saeed Khan

Product Management Consultant and Coach

Jason Knight

SaaS Product Consultant & Podcaster

Reboot Your Sales Relationship: Actionable Frameworks for B2B Product Managers

Product Person

CPTO

Product Manager Team Lead

Head of Product

VP of Products

Product

International Product Manager

Head of Product (Contract)

If you work in a B2B product organization, you've probably had problems with the sales team. From last-minute "must have" feature requests to misalignment of product capabilities, this relationship has the potential to explode. In this course, we will provide practical, actionable advice on how to reboot your relationship with the sales team and ensure that you work together rather than against each other. We'll explore frameworks for ongoing coordination﻿ between product and sales throughout the product lifecycle. After taking this course, you'll be better equipped to work together with the sales team to make sure that you have a product that delights users and buyers. Enrol now!

Sales vs. Product? Not Anymore! Master Collaboration in B2B
 

Course syllabus

A collection of pre-recorded content covering the main topics on a general level. Broken down into topics to consume at your own pace.

Pre-recorded, bite-sized lectures

Take away our worksheets and use them to translate the broad principles from the lectures into your own context for optional group discussion.

Weekly projects

We run 3 sessions in weeks 2 and 4, each optimised for different time zones. Come to as many as you like! Come along and meet your cohort-mates, present the outcome of your project work and get real life feedback and advice from the instructors.

Office hours

Use Maven's community features for asynchronous support through the course and to reach out to your cohort-mates and the instructors.

Ongoing Community Support

Course schedule

You are a product leader frustrated with the relationship between the product management team and the sales team

You are a product manager looking for actionable tactics to work with sales on a day-to-day basis

You are a startup founder struggling to get to grips with sales-led product development.

This course is for you if:

What you’ll get out of this course

However your relationship is right now, there are certainly frustrations. And, guess what? The best way to fix them is to understand them. We'll show you how.

A framework to analyse your relationship with the sales team 

We'll show you some tried and tested approaches to improve collaboration and get the information that you need from the sales team.

Strategies & tactics to help the sales team help YOU

It's not just about getting the sales team to help you; there are things you can do to help them. We'll go through these so you can ensure your product is easy to sell.

An understanding of how YOU can help the SALES team

If a product team can't influence the sales strategy, they can't influence the product strategy. We'll cover techniques to help nail this down with evidence.

A fresh look at how to influence your go-to-market strategy

Handling Sales Feature Requests for B2B Product Managers

25 years in B2B Product Management leading teams in startups & large enterprises

B2B Product consultant, coach & fractional CPO. 20+ years in B2B product & tech

Learn how to evaluate requests and align them with what's best for the company & not just for short-term revenue.

An effective framework to handle Sales feature requests

Salespeople don't like to hear "no", but sometimes you need to say it. We'll show you how to say it confidently.

How to clearly communicate decisions with Sales

Sales can be a partner with Product Management, but it takes work. We'll show you 3 ways to do it so everyone is happier

How to make Sales a true partner with Product Management

5 Ways to Improve the B2B Product/Sales Relationship

B2B Product consultant, coach and interim CPO. 20+ yrs of B2B product experience

Interim CPO. 25 years in B2B PM, leading teams in startups and large enterprises

Why is working with Sales so difficult? What's wrong with them, right? Or maybe you just don't understand them?

The reasons behind B2B Product/Sales challenges

We'll cover the most effective ways to turn that strained relationship into a true partnership where both teams benefit.

5 approaches to improving the B2B Product/Sales relationship

We'll help you understand some steps you can take the very next day and how to make the journey more effective

Learn directly from Saeed Khan and Jason Knight

Saeed Khan and Jason Knight

Courses

Reboot Your Sales Relationship: Actionable Frameworks for B2B Product Managers

Lightning Lessons

Handling Sales Feature Requests for B2B Product Managers

5 Ways to Improve the B2B Product/Sales Relationship

Handling Sales Feature Requests for B2B Product Managers

Handling Sales Feature Requests for B2B Product Managers