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Working with Sales - Masterclass for B2B Product Managers

4.9

(4 ratings)

·

4 Weeks

·

Cohort-based Course

It's the trickiest relationship in B2B product, but we will give you the tools and frameworks to make it work.

Course overview

Salespeople are from Mars, Product Managers are from Venus!

If you work in a B2B product organization, you've probably had problems with the sales team. From last-minute "must have" feature requests to misalignment of product capabilities, this relationship has the potential to explode.


In this course, we will provide practical, actionable advice on how to reboot your relationship with the sales team and ensure that you work together rather than against each other. We'll explore frameworks for ongoing coordination between product and sales throughout the product lifecycle.


After taking this course, you'll be better equipped to work together with the sales team to make sure that you have a product that delights users and buyers.


Enrol now!

This course is for you if:

01

You are a product leader frustrated with the relationship between the product management team and the sales team

02

You are a product manager looking for actionable tactics to work with sales on a day-to-day basis

03

You are a startup founder struggling to get to grips with sales-led product development.

What you’ll get out of this course

A framework to analyse your relationship with the sales team

However your relationship is right now, there are certainly frustrations. And, guess what? The best way to fix them is to understand them. We'll show you how.

Strategies & tactics to help the sales team help YOU

We'll show you some tried and tested approaches to improve collaboration and get the information that you need from the sales team.

An understanding of how YOU can help the SALES team

It's not just about getting the sales team to help you; there are things you can do to help them. We'll go through these so you can ensure your product is easy to sell.

A fresh look at how to influence your go-to-market strategy

If a product team can't influence the sales strategy, they can't influence the product strategy. We'll cover techniques to help nail this down with evidence.

This course includes

6 interactive live sessions

Lifetime access to course materials

28 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Sep 3—Sep 8

    Modules

    • Where do the problems come from?

    • How Sales Teams Work and Why

    • Assessing Your Relationship With Sales

    • Understanding Sales Methodologies

    • Challengers & Other Animals

    • Problems Sales Teams Can Cause Us

    • Problems We Can Cause Sales Teams

  • Week 2

    Sep 9—Sep 15

    Events

    • Sep

      10

      Optional: Office Hours - Saeed + Jason

      Tue, Sep 10, 3:00 PM - 4:00 PM UTC

    • Sep

      11

      Optional: Office Hours with Jason

      Wed, Sep 11, 8:00 AM - 9:00 AM UTC

    • Sep

      13

      Optional: Office Hours with Saeed

      Fri, Sep 13, 12:00 AM - 1:00 AM UTC

  • Week 3

    Sep 16—Sep 22

    Modules

    • Video: Week 1-2 Recap

    • Mastering the Sales Cycle

    • Win/Loss Analysis

    • Sales-Led Feature Requests

    • Ideal Customer Profiles

    • Sales Enablement

  • Week 4

    Sep 23—Sep 27

    Events

    • Sep

      24

      Optional: Office Hours with Saeed + Jason

      Tue, Sep 24, 3:00 PM - 4:00 PM UTC

    • Sep

      25

      Optional: Office Hours with Jason

      Wed, Sep 25, 8:00 AM - 9:00 AM UTC

    • Sep

      27

      Optional: Office Hours with Saeed

      Fri, Sep 27, 12:00 AM - 1:00 AM UTC

4.9

(4 ratings)

What students are saying

Meet your instructor

Saeed Khan

Saeed Khan

Product Management Consultant and Coach

Saeed Khan is a founder of Transformation Labs, with 25 years of experience in B2B Product Management, having worked in both Canada and the US in roles from individual contributor up to VP of Product. He is a consultant and helps companies improve their products and product organizations to accelerate product success. He speaks regularly at industry events on the topic of product management and product leadership.

Jason Knight

Jason Knight

SaaS Product Consultant & Podcaster

Jason is a B2B product leader, consultant, coach, founder and podcaster. By day, he works with B2B startups and scale-ups to help them build great products and build the teams that build great products. By night, he speaks to inspiring thought leaders, practitioners and founders on his podcast One Knight in Product. A passionate advocate for mentorship, he’s the co-founder of My Mentor Path, a platform that aims to make mentorship accessible to all.

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Course schedule

4-6 hours per week

  • Pre-recorded, bite-sized lectures

    A collection of pre-recorded content covering the main topics on a general level. Broken down into topics to consume at your own pace.

  • Weekly projects

    A couple of hours a week

    Take away our worksheets and use them to translate the broad principles from the lectures into your own context for optional group discussion.

  • Office hours

    1 hour a week

    We run 3 sessions in weeks 2 and 4, each optimised for different time zones. Come to as many as you like!


    Come along and meet your cohort-mates, present the outcome of your project work and get real life feedback and advice from the instructors.

  • Ongoing Community Support

    Use Maven's community features for asynchronous support through the course and to reach out to your cohort-mates and the instructors.

Frequently Asked Questions

What happens if I can’t make a live session?

I work full-time, what is the expected time commitment?

What’s the refund policy?

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