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Working with Sales - Masterclass for B2B Product Managers
4.6 (6)
5 Weeks
·Cohort-based Course
It's the trickiest relationship in B2B product, but we will give you the tools and frameworks to make it work.
Class is in session
Working with Sales - Masterclass for B2B Product Managers
4.6 (6)
5 Weeks
·Cohort-based Course
It's the trickiest relationship in B2B product, but we will give you the tools and frameworks to make it work.
Course overview
Sales vs. Product? Not Anymore! Master Collaboration in B2B
If you work in a B2B product organization, you've probably had problems with the sales team. From last-minute "must have" feature requests to misalignment of product capabilities, this relationship has the potential to explode.
In this course, we will provide practical, actionable advice on how to reboot your relationship with the sales team and ensure that you work together rather than against each other. We'll explore frameworks for ongoing coordination between product and sales throughout the product lifecycle.
After taking this course, you'll be better equipped to work together with the sales team to make sure that you have a product that delights users and buyers.
Enrol now!
This course is for you if:
01
You are a product leader frustrated with the relationship between the product management team and the sales team
02
You are a product manager looking for actionable tactics to work with sales on a day-to-day basis
03
You are a startup founder struggling to get to grips with sales-led product development.
What you’ll get out of this course
A framework to analyse your relationship with the sales team
However your relationship is right now, there are certainly frustrations. And, guess what? The best way to fix them is to understand them. We'll show you how.
Strategies & tactics to help the sales team help YOU
We'll show you some tried and tested approaches to improve collaboration and get the information that you need from the sales team.
An understanding of how YOU can help the SALES team
It's not just about getting the sales team to help you; there are things you can do to help them. We'll go through these so you can ensure your product is easy to sell.
A fresh look at how to influence your go-to-market strategy
If a product team can't influence the sales strategy, they can't influence the product strategy. We'll cover techniques to help nail this down with evidence.
This course includes
6 interactive live sessions
Lifetime access to course materials
28 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Working with Sales - Masterclass for B2B Product Managers
Course syllabus
Week 1
Where do the problems come from?
How Sales Teams Work and Why
Assessing Your Relationship With Sales
Understanding Sales Methodologies
Challengers & Other Animals
Problems Sales Teams Can Cause Us
Problems We Can Cause Sales Teams
Week 2
Nov
5
Optional: Office Hours - Saeed + Jason
Nov
6
Optional: Office Hours with Jason
Nov
8
Optional: Office Hours with Saeed
Week 3
Video: Week 1-2 Recap
Mastering the Sales Cycle
Win/Loss Analysis
Sales-Led Feature Requests
Ideal Customer Profiles
Sales Enablement
Week 4
Nov
21
Optional: Office Hours with Saeed
Nov
19
Optional: Office Hours with Saeed + Jason
Nov
20
Optional: Office Hours with Jason
Week 5
4.6 (6 ratings)
What students are saying
Meet your instructor
Saeed Khan
Product Management Consultant and Coach
Saeed Khan is a founder of Transformation Labs, with 25 years of experience in B2B Product Management, having worked in both Canada and the US in roles from individual contributor up to VP of Product. He is a consultant and helps companies improve their products and product organizations to accelerate product success. He speaks regularly at industry events on the topic of product management and product leadership.
Jason Knight
SaaS Product Consultant & Podcaster
Jason is a B2B product leader, consultant, coach, founder and podcaster. By day, he works with B2B startups and scale-ups to help them build great products and build the teams that build great products. By night, he speaks to inspiring thought leaders, practitioners and founders on his podcast One Knight in Product.
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Working with Sales - Masterclass for B2B Product Managers
Course schedule
4-6 hours per week
Pre-recorded, bite-sized lectures
A collection of pre-recorded content covering the main topics on a general level. Broken down into topics to consume at your own pace.
Weekly projects
A couple of hours a week
Take away our worksheets and use them to translate the broad principles from the lectures into your own context for optional group discussion.
Office hours
1 hour a week
We run 3 sessions in weeks 2 and 4, each optimised for different time zones. Come to as many as you like!
Come along and meet your cohort-mates, present the outcome of your project work and get real life feedback and advice from the instructors.
Ongoing Community Support
Use Maven's community features for asynchronous support through the course and to reach out to your cohort-mates and the instructors.
Frequently Asked Questions
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