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Working with Sales - Masterclass for B2B Product Managers

4 Weeks

Cohort-based Course

It's the trickiest relationship in B2B product, but we will give you the tools and frameworks to make it work.

Working with Sales - Masterclass for B2B Product Managers

4 Weeks

Cohort-based Course

It's the trickiest relationship in B2B product, but we will give you the tools and frameworks to make it work.

Hosted by

Saeed Khan and Jason Knight

B2B Product Management Consultants & Fractional Product Leaders

Saeed Khan and Jason Knight

B2B Product Management Consultants & Fractional Product Leaders

Last chance to enroll

days

hours

mins

Course overview

Salespeople are from Mars, Product Managers are from Venus!

If you work in a B2B product organization, you've probably had problems with the sales team. From last-minute "must have" feature requests to misalignment of product capabilities, this relationship has the potential to explode.

In this course, we will provide practical, actionable advice on how to reboot your relationship with the sales team and ensure that you work together rather than against each other. We'll explore frameworks for ongoing coordination between product and sales throughout the product lifecycle.

After taking this course, you'll be better equipped to work together with the sales team to make sure that you have a product that delights users and buyers.

Enrol now!

This course is for you if:

You are a product leader frustrated with the relationship between the product management team and the sales team

You are a product manager looking for actionable tactics to work with sales on a day-to-day basis

You are a startup founder struggling to get to grips with sales-led product development.

You are a product leader frustrated with the relationship between the product management team and the sales team

You are a product manager looking for actionable tactics to work with sales on a day-to-day basis

You are a startup founder struggling to get to grips with sales-led product development.

What you’ll get out of this course

A framework to analyse your relationship with the sales team

However your relationship is right now, there are certainly frustrations. And, guess what? The best way to fix them is to understand them. We'll show you how.

Strategies & tactics to help the sales team help YOU

We'll show you some tried and tested approaches to improve collaboration and get the information that you need from the sales team.

An understanding of how YOU can help the SALES team

It's not just about getting the sales team to help you; there are things you can do to help them. We'll go through these so you can ensure your product is easy to sell.

A fresh look at how to influence your go-to-market strategy

If a product team can't influence the sales strategy, they can't influence the product strategy. We'll cover techniques to help nail this down with evidence.

This course includes

2 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
Jul 8—Jul 14
Week dates are set to instructor's time zone
Nothing scheduled for this week.
Week 2
Jul 15—Jul 21
Week dates are set to instructor's time zone
Events
Jul
17
Fixing your Sales/Product Relationship and Partnering for Success
Fixing your Sales/Product Relationship and Partnering for Success
Wed, Jul 17, 3:00 PM - 5:00 PM UTC
Modules
Don't They Care About Our Strategy? - How Sales Teams Work (and Why)
Don't They Care About Our Strategy? - How Sales Teams Work (and Why)
0 Lessons • 0 Projects
Challengers and Other Animals - Understanding Sales Stereotypes and their Impact
Challengers and Other Animals - Understanding Sales Stereotypes and their Impact
0 Lessons • 0 Projects
Problems Sales Teams Can Cause Us (And Problems We Can Cause Them)
Problems Sales Teams Can Cause Us (And Problems We Can Cause Them)
0 Lessons • 0 Projects
Week 3
Jul 22—Jul 28
Week dates are set to instructor's time zone
Events
Jul
24
Digging into Your Relationship with your Sales Team
Digging into Your Relationship with your Sales Team
Wed, Jul 24, 3:00 PM - 5:00 PM UTC
Modules
Mastering the Sales Cycle - Running a Deal Review Process
Mastering the Sales Cycle - Running a Deal Review Process
0 Lessons • 0 Projects
Win/Loss Analysis - Using Sales Feedback to Understand Your Strengths & Weakness
Win/Loss Analysis - Using Sales Feedback to Understand Your Strengths & Weakness
0 Lessons • 0 Projects
Sales-Led Feature Requests - We Can't Stop Them, So How Can We Handle Them?
Sales-Led Feature Requests - We Can't Stop Them, So How Can We Handle Them?
0 Lessons • 0 Projects
Ideal Customer Profile - What It Is and How to Retrofit Your ICP
Ideal Customer Profile - What It Is and How to Retrofit Your ICP
0 Lessons • 0 Projects
Sales Enablement - How Product Teams can Help
Sales Enablement - How Product Teams can Help
0 Lessons • 0 Projects
Week 4
Jul 29—Jul 30
Week dates are set to instructor's time zone
Nothing scheduled for this week.

What people are saying

Jason's expertise in product management is not just theoretical; it's well-earned through years of hands-on experience across multiple domains. Whether he's discussing effective communication strategies or diving deep into the nuances of SaaS, you can bet he knows what he's talking about.

Adam Thomas

Product Lead @ Mind the Product

Let's put it this way, Sales and Product management never see eye to eye, but if there's one person who listened and planned accordingly, it was Saeed. His drive to making the company successful regardless of what hills he had to climb should be an example of dedication to all.

Hugh Ghods

Fractional Sales Leader and Trust Advisor

Meet your instructor

Saeed Khan

Product Management Consultant and Coach

Saeed Khan is a founder of Transformation Labs, with 25 years of experience in B2B Product Management, having worked in both Canada and the US in roles from individual contributor up to VP of Product. He is a consultant and helps companies improve their products and product organizations to accelerate product success. He speaks regularly at industry events on the topic of product management and product leadership.

Jason Knight

SaaS Product Consultant & Podcaster

Jason is a B2B product leader, consultant, coach, founder and podcaster. By day, he works with B2B startups and scale-ups to help them build great products and build the teams that build great products. By night, he speaks to inspiring thought leaders, practitioners and founders on his podcast One Knight in Product. A passionate advocate for mentorship, he’s the co-founder of My Mentor Path, a platform that aims to make mentorship accessible to all.

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