4 ways to identify the perfect student for your course
"An audience is a single group of people that share the specific problem your [course] solves. Why does this matter? Because the key...is actually narrowing your audience down as much as possible to only the people your [course] is intended to help." —Tucker Max, author and founder of Scribe Media
1. What's the "vibe" of your ideal student?
- What does your ideal student call themselves (e.g., title, role, identity)?
- What do they care about?
- What communities are they a part of?
- Who do they aspire to be like in their industry?
2. What pain points are they facing today?
- What is your ideal student sick of?
- What are they losing sleep over?
- What are they frustrated by?
3. Where do they want to be?
- What does your ideal student secretly wish they could change about their life or work?
- What do they dream about for their life or work?
- What do they want to be different about their life or work?
4. Who is it NOT for?
- What are the roles/titles/levels in your industry your course is not a fit for?
- What are the pain points that your course won't address?
- What are the desired outcomes that are out of scope?
Related Courses
Perfect Your Go-To-Market Strategy
Discover how to get customers and a competitive advantage so that you'll pitch to investors with confidence.
B2B Sales Strategy for Startup Founders
Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES. (Now in a one-day workshop).
How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
Map Your Book
Refine your idea and plan your nonfiction book chapter-by-chapter to get unstuck, find inspiration, and write a book that sells.
Go To Market Strategy Bootcamp For B2B Software
Target the right buyers for your new product. Reach them through the right channels. Convince them with differentiated positioning messages.
Closing for early-stage founders & salespeople
Improve your win rate by asking the right questions to get all the info you need and win over your buyers.