B2B Sales Strategy for Startup Founders
B2B Sales Strategy for Startup Founders
4 Weeks
·Cohort-based Course
Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES.
B2B Sales Strategy for Startup Founders
4 Weeks
·Cohort-based Course
Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES.
Get notified about the next cohort
Hosted by
Vijay Rajendran
Venture Capital @500 & @Republic, Repeat Founder, & Venture Studio Leader @BBVA
Course overview
Stop pitching and start listening
Most people think that corporate partnerships are about selling and pitching, it’s really about listening, planning, and collaborating.
Position your startup to work with corporates and win that first pilot, proof-of-concept, or deal.
(This course is not related to 500 Global)
Who is this course for
01
Founders and CEOs
You want to be more strategic in your approach when identifying the best markets and industries.
02
Business Developers
You want to find the right decision makers and establish traction by partnering with big companies.
03
Marketers and Product Managers
You want to make progress even if you don't have product-market fit. We'll focus on how to get going.
Key outcomes
Get the right strategic footing
Be more strategic when it comes to market size and sectors, find the best industries and decision makers who need their products, then understand how these prospects think.
Solve Valuable Problems for your Future Customers
Conduct world class customer development. Everyone's got problems in big companies. So are you good at identifying them? That's the secret to great customer development that makes your product better and creates new channels for your business.
De-Risk your Solution for Decision Makers
How do you ask people to take a bet on you? I'll share the importance of building a pilot program. Together, we'll go create one. You will de-risk your startup's product/service for decision-makers so they will advocate for you.
Develop Results that Produce Momentum
You'll need social proof to succeed. Turns that first win into a compelling case study for others to follow
See what people are saying
Meghan Corroon
Apoorv Sharma
Megan Groves
Robert Neivert
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B2B Sales Strategy for Startup Founders
Let's get to work
Vijay Rajendran
20+ years of investing in and supporting entrepreneurs on their journeys
Vijay is head of portfolio value at 500 Global where he works with hundreds of companies including dozens of unicorn startups.
Previously, he developed partnerships with fintech startups and worked directly with Entrepreneurs-in-Residence at global bank BBVA in San Francisco after founding 2 startups in e-commerce and fintech.
Vijay is the co-author of "Unlocking Corporate Venture Capital" and "Corporate-Startup Experiments" from 500 Global. In recent years, he has led roundtables, and workshops, and spoken at conferences including RISE, Horasis Global, CB Insights Future of Fintech, TiE IDEAS2021, Geneva Wealthtech Forum, Oxford Said Entrepreneurship Forum, and the Asia Financial Forum.
Be the first to know about upcoming cohorts
B2B Sales Strategy for Startup Founders
Course syllabus
01
What markets do you want to reach?
- Knowing who is the customer is not always as easy as it seems and picking the right markets to focus on is life or death for your startup.
02
How do you map stakeholders?
- You'll be able to identify key decision makers in your target customer and tailor your message to speak directly to them.
- You'll practice finding and listening for keywords that point to their biggest pain points which keep them up at night.
03
De-risking your solution
- See what it takes to get people over the hump and try before they buy.
- Find ways for you to introduce new concepts and behaviors into a big company culture.
04
Get the social proof to scale
- Demonstrate the case studies or proof points you need to keep growing and eventually scale!
Course Schedule
2 hours Per Week + Project Time x 3 week
Fridays
12:00pm - 2:00pm EST
TGIF!
Let's use the quiet time at the end of the week to get insights into your business, plan ahead, and get set up to run some experiments each week.
Weekly projects
2 hours per week
Let's plan to test, learn and iterate each week in your business.
Support Girls Who Code
Year 1
I'm going to donate my proceeds from this course to Girls Who Code.
1:1 Office Hours
Flexible
I'm excited to meet folks like you in the course, learn about what you are working on, and support you directly 1:1 (available to the first 20 sign-ups)
Stay in the loop
Sign up to be the first to know about course updates.
Be the first to know about upcoming cohorts
B2B Sales Strategy for Startup Founders
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you