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Prepare Your Startup for Corporate Partnership Success

New
·

3.5 Weeks

·

Cohort-based Course

Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES. 

Hosted by

Vijay Rajendran

Venture Capital @500 & @Republic, Repeat Founder, & Venture Studio Leader @BBVA

Last chance to enroll

2

days

11

hours

26

mins

Course overview

Stop pitching and start listening

Most people think that corporate partnerships are about selling and pitching, it’s really about listening, planning, and collaborating.


Position your startup to work with corporates and win that first pilot, proof-of-concept, or deal.


(This course is not related to 500 Global)

Who is this course for

01

Founders and CEOs

You want to be more strategic in your approach when identifying the best markets and industries.

02

Business Developers

You want to find the right decision makers and establish traction by partnering with big companies.

03

Marketers and Product Managers

You want to make progress even if you don't have product-market fit. We'll focus on how to get going.

Key outcomes

Get the right strategic footing

Be more strategic when it comes to market size and sectors, find the best industries and decision makers who need their products, then understand how these prospects think. 

Solve Valuable Problems for your Future Customers

Conduct world class customer development. Everyone's got problems in big companies. So are you good at identifying them? That's the secret to great customer development that makes your product better and creates new channels for your business.

De-Risk your Solution for Decision Makers

How do you ask people to take a bet on you? I'll share the importance of building a pilot program. Together, we'll go create one. You will de-risk your startup's product/service for decision-makers so they will advocate for you.

Develop Results that Produce Momentum

You'll need social proof to succeed. Turns that first win into a compelling case study for others to follow

See what people are saying

        A great guide to helping you land that corporate partner
Robert Neivert

Robert Neivert

Repeat Founder, CEO, and Venture Partner
        According to BCG research conducted in Europe, 45% of corporates and 55% of startups are “very dissatisfied” or “somewhat dissatisfied” with their partnerships.”
Boston Consulting Group

Boston Consulting Group

After the Honeymoon Ends: Making Corporate-Startup Relationships Work, Boston Consulting Group 2019
        Had the fortunate opportunity to work directly with Vijay... Vijay is endowed with knowledge of multiple industries and numerous business cases which makes his approach very unique and impactful.
Apoorv Sharma

Apoorv Sharma

Former Founder and Accelerator CEO
        "Our startup is about generating insights to drive customers' actions. Vijay keeps things practical with key advice early on regarding proof of concepts that shaped how I approached the conversation and viewed the power dynamics as we launched and grew Clerdata."
Meghan Corroon

Meghan Corroon

Founder & CEO, Clerdata
A pattern of wavy dots
Join an upcoming cohort

Prepare Your Startup for Corporate Partnership Success

Cohort 1

$490 USD

Dates

Oct 7 - 28, 2022

Payment Deadline

Oct 7, 2022

Don't miss out! Enrollment closes in 3 days

Let's get to work

Vijay Rajendran

Vijay Rajendran

20+ years of investing in and supporting entrepreneurs on their journeys

Vijay is head of portfolio value at 500 Global where he works with hundreds of companies including dozens of unicorn startups.


Previously, he developed partnerships with fintech startups and worked directly with Entrepreneurs-in-Residence at global bank BBVA in San Francisco after founding 2 startups in e-commerce and fintech.


Vijay is the co-author of "Unlocking Corporate Venture Capital" and "Corporate-Startup Experiments" from 500 Global. In recent years, he has led roundtables, and workshops, and spoken at conferences including RISE, Horasis Global, CB Insights Future of Fintech, TiE IDEAS2021, Geneva Wealthtech Forum, Oxford Said Entrepreneurship Forum, and the Asia Financial Forum.


More about me here on Linkedin.

A pattern of wavy dots
Join an upcoming cohort

Prepare Your Startup for Corporate Partnership Success

Cohort 1

$490 USD

Dates

Oct 7 - 28, 2022

Payment Deadline

Oct 7, 2022

Don't miss out! Enrollment closes in 3 days

Course syllabus

01

What markets do you want to reach?

  • Knowing who is the customer is not always as easy as it seems and picking the right markets to focus on is life or death for your startup.

02

How do you map stakeholders?

  • You'll be able to identify key decision makers in your target customer and tailor your message to speak directly to them.
  • You'll practice finding and listening for keywords that point to their biggest pain points which keep them up at night.

03

De-risking your solution

  • See what it takes to get people over the hump and try before they buy.
  • Find ways for you to introduce new concepts and behaviors into a big company culture.

04

Get the social proof to scale

  • Demonstrate the case studies or proof points you need to keep growing and eventually scale!

Course Schedule

2 hours Per Week + Project Time x 3 week
  • Fridays

    12:00pm - 2:00pm EST

    TGIF!

    Let's use the quiet time at the end of the week to get insights into your business, plan ahead, and get set up to run some experiments each week.

  • Weekly projects

    2 hours per week

    Let's plan to test, learn and iterate each week in your business.

  • Support Girls Who Code

    Year 1

    I'm going to donate my proceeds from this course to Girls Who Code.

  • 1:1 Office Hours

    Flexible

    I'm excited to meet folks like you in the course, learn about what you are working on, and support you directly 1:1 (available to the first 20 sign-ups)

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots
Join an upcoming cohort

Prepare Your Startup for Corporate Partnership Success

Cohort 1

$490 USD

Dates

Oct 7 - 28, 2022

Payment Deadline

Oct 7, 2022

Don't miss out! Enrollment closes in 3 days

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Can I get this reimbursed through work?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Questions?
Is this for me?
A pattern of wavy dots
Join an upcoming cohort

Prepare Your Startup for Corporate Partnership Success

Cohort 1

$490 USD

Dates

Oct 7 - 28, 2022

Payment Deadline

Oct 7, 2022

Don't miss out! Enrollment closes in 3 days

$490 USD

New
·

3.5 Weeks