B2B Sales Strategy for Startup Founders

3 Weeks

Cohort-based Course

Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES. (Now in a one-day workshop).

B2B Sales Strategy for Startup Founders

3 Weeks

Cohort-based Course

Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES. (Now in a one-day workshop).

Hosted by

Vijay Rajendran

Venture Capital @500 & @Republic, Repeat Founder, & Venture Studio Leader @BBVA

Vijay Rajendran

Venture Capital @500 & @Republic, Repeat Founder, & Venture Studio Leader @BBVA

Course overview

Stop pitching and start listening

Most people think that corporate partnerships are about selling and pitching, it’s really about listening, planning, and collaborating.

Position your startup to work with corporates and win that first pilot, proof-of-concept, or deal.

Who is this course for

Founders and CEOs

You want to be more strategic in your approach when identifying the best markets and industries.

Business Developers

You want to find the right decision makers and establish traction by partnering with big companies.

Marketers and Product Managers

You want to make progress even if you don't have product-market fit. We'll focus on how to get going.

Founders and CEOs

You want to be more strategic in your approach when identifying the best markets and industries.

Business Developers

You want to find the right decision makers and establish traction by partnering with big companies.

Marketers and Product Managers

You want to make progress even if you don't have product-market fit. We'll focus on how to get going.

Key outcomes

Get the right strategic footing

Be more strategic when it comes to market size and sectors, find the best industries and decision makers who need their products, then understand how these prospects think.

Solve Valuable Problems for your Future Customers

Conduct world class customer development. Everyone's got problems in big companies. So are you good at identifying them? That's the secret to great customer development that makes your product better and creates new channels for your business.

De-Risk your Solution for Decision Makers

How do you ask people to take a bet on you? I'll share the importance of building a pilot program. Together, we'll go create one. You will de-risk your startup's product/service for decision-makers so they will advocate for you.

Develop Results that Produce Momentum

You'll need social proof to succeed. Turns that first win into a compelling case study for others to follow

Course syllabus

2 live sessions • 15 lessons • 2 projects

Week 1

Jan 17—Jan 19

How do you map stakeholders?

4 items

What markets do you want to reach?

2 items

Week 2

Jan 20—Jan 26

Nothing scheduled for this week

Week 3

Jan 27—Feb 1

Jan

LIVE WORKSHOP

Fri 1/315:00 PM—7:30 PM (UTC)

Jan

Course Workshop (Recording)

Fri 1/315:00 PM—7:30 PM (UTC)

Post-course

De-risking your solution

5 items

Get the social proof to scale

6 items

What students are saying

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B2B Sales Strategy for Startup Founders

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Vijay Rajendran

20+ years of investing in and supporting entrepreneurs on their journeys

Vijay is head of portfolio value at 500 Global where he works with hundreds of companies including dozens of unicorn startups.

Previously, he developed partnerships with fintech startups and worked directly with Entrepreneurs-in-Residence at global bank BBVA in San Francisco after founding 2 startups in e-commerce and fintech.

Vijay is the co-author of "Unlocking Corporate Venture Capital" and "Corporate-Startup Experiments" from 500 Global. In recent years, he has led roundtables, and workshops, and spoken at conferences including RISE, Horasis Global, CB Insights Future of Fintech, TiE IDEAS2021, Geneva Wealthtech Forum, Oxford Said Entrepreneurship Forum, and the Asia Financial Forum.