B2B Sales Strategy for Startup Founders

4.2

(3 ratings)

·

1 Day

·

Cohort-based Course

Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES. (Now in a one-day workshop).

Last chance to apply

7

days

15

hours

10

mins

Course overview

Stop pitching and start listening

Most people think that corporate partnerships are about selling and pitching, it’s really about listening, planning, and collaborating.


Position your startup to work with corporates and win that first pilot, proof-of-concept, or deal.

Who is this course for

01

Founders and CEOs

You want to be more strategic in your approach when identifying the best markets and industries.

02

Business Developers

You want to find the right decision makers and establish traction by partnering with big companies.

03

Marketers and Product Managers

You want to make progress even if you don't have product-market fit. We'll focus on how to get going.

Key outcomes

Get the right strategic footing

Be more strategic when it comes to market size and sectors, find the best industries and decision makers who need their products, then understand how these prospects think. 

Solve Valuable Problems for your Future Customers

Conduct world class customer development. Everyone's got problems in big companies. So are you good at identifying them? That's the secret to great customer development that makes your product better and creates new channels for your business.

De-Risk your Solution for Decision Makers

How do you ask people to take a bet on you? I'll share the importance of building a pilot program. Together, we'll go create one. You will de-risk your startup's product/service for decision-makers so they will advocate for you.

Develop Results that Produce Momentum

You'll need social proof to succeed. Turns that first win into a compelling case study for others to follow

Course syllabus

1 live session • 4 modules • 15 lessons • 2 projects
Expand all modules
  • Week 1

    Dec 20

    Modules

    • How do you map stakeholders?

      You'll be able to identify key decision makers in your target customer segment and tailor your message to speak directly to them

      You'll practice finding and listening for keywords that point to their biggest pain points which keep them up at night.


    • What markets do you want to reach?

      Knowing who is the customer is not always as easy as it seems and picking the right markets to focus on is life or death for your startup.


  • Post-Course

    Modules

    • De-risking your solution

      • See what it takes to get people over the hump and try before they buy.
      • Find ways for you to introduce new concepts and behaviors into a big company culture.


    • Get the social proof to scale

      Demonstrate the case studies or proof points you need to keep growing and eventually scale!


4.2

(3 ratings)

See what people are saying

        "Our startup is about generating insights to drive customers' actions. Vijay keeps things practical with key advice early on regarding proof of concepts that shaped how I approached the conversation and viewed the power dynamics as we launched and grew Clerdata."
Meghan Corroon

Meghan Corroon

Founder & CEO, Clerdata
        Had the fortunate opportunity to work directly with Vijay... Vijay is endowed with knowledge of multiple industries and numerous business cases which makes his approach very unique and impactful.
Apoorv Sharma

Apoorv Sharma

Former Founder and Accelerator CEO
        This is a set of topics that every B2B founder should get fluent with, and Vijay's deep and unique mix of corporate and startup experience makes him the perfect guide. We received great strategic thinking prompts, sound practical advice & responses to our questions, and well-curated resources for additional learning. I highly recommend this course!
Megan Groves

Megan Groves

CEO & Founder, population
        A great guide to helping you land that corporate partner
Robert Neivert

Robert Neivert

Repeat Founder, CEO, and Venture Partner

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B2B Sales Strategy for Startup Founders

Cohort 4

$49.95 USD

Dates

Dec 20, 2023

Application Deadline

Dec 15, 2023

Don't miss out! Applications close in 8 days

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Let's get to work

Vijay Rajendran

Vijay Rajendran

20+ years of investing in and supporting entrepreneurs on their journeys

Vijay is head of portfolio value at 500 Global where he works with hundreds of companies including dozens of unicorn startups.


Previously, he developed partnerships with fintech startups and worked directly with Entrepreneurs-in-Residence at global bank BBVA in San Francisco after founding 2 startups in e-commerce and fintech.


Vijay is the co-author of "Unlocking Corporate Venture Capital" and "Corporate-Startup Experiments" from 500 Global. In recent years, he has led roundtables, and workshops, and spoken at conferences including RISE, Horasis Global, CB Insights Future of Fintech, TiE IDEAS2021, Geneva Wealthtech Forum, Oxford Said Entrepreneurship Forum, and the Asia Financial Forum.


More about me here on Linkedin.

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Join an upcoming cohort

B2B Sales Strategy for Startup Founders

Cohort 4

$49.95 USD

Dates

Dec 20, 2023

Application Deadline

Dec 15, 2023

Don't miss out! Applications close in 8 days

|

Bulk purchases

Course Schedule

4 Hours Workshop in a Single Session
  • Weekly projects

    2 hours per week

    Let's plan to test, learn, and iterate right away in your business.

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Sign up to be the first to know about course updates.

A pattern of wavy dots
Join an upcoming cohort

B2B Sales Strategy for Startup Founders

Cohort 4

$49.95 USD

Dates

Dec 20, 2023

Application Deadline

Dec 15, 2023

Don't miss out! Applications close in 8 days

|

Bulk purchases

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Free resource

5 tips to get your first enterprise customers

As a startup, getting your first enterprise customers can be a daunting task.


Enterprise customers typically require more resources, time, and effort to win over compared to smaller businesses or individual consumers.

Get this free resource

Frequently Asked Questions

Can I get this reimbursed through work?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Questions?
Is this for me?
A pattern of wavy dots
Join an upcoming cohort

B2B Sales Strategy for Startup Founders

Cohort 4

$49.95 USD

Dates

Dec 20, 2023

Application Deadline

Dec 15, 2023

Don't miss out! Applications close in 8 days

|

Bulk purchases

$49.95 USD

4.2

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1 Day

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