B2B Sales Strategy for Startup Founders
4 Weeks
·Cohort-based Course
Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES.
4 Weeks
·Cohort-based Course
Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES.
Get notified about the next cohort
Hosted by
Vijay Rajendran
Venture Capital @500 & @Republic, Repeat Founder, & Venture Studio Leader @BBVA
Course overview
Most people think that corporate partnerships are about selling and pitching, it’s really about listening, planning, and collaborating.
Position your startup to work with corporates and win that first pilot, proof-of-concept, or deal.
(This course is not related to 500 Global)
01
Founders and CEOs
You want to be more strategic in your approach when identifying the best markets and industries.
02
Business Developers
You want to find the right decision makers and establish traction by partnering with big companies.
03
Marketers and Product Managers
You want to make progress even if you don't have product-market fit. We'll focus on how to get going.
Be more strategic when it comes to market size and sectors, find the best industries and decision makers who need their products, then understand how these prospects think.
Conduct world class customer development. Everyone's got problems in big companies. So are you good at identifying them? That's the secret to great customer development that makes your product better and creates new channels for your business.
How do you ask people to take a bet on you? I'll share the importance of building a pilot program. Together, we'll go create one. You will de-risk your startup's product/service for decision-makers so they will advocate for you.
You'll need social proof to succeed. Turns that first win into a compelling case study for others to follow
Meghan Corroon
Apoorv Sharma
Megan Groves
Robert Neivert
Sign up to be the first to know about course updates.
20+ years of investing in and supporting entrepreneurs on their journeys
Vijay is head of portfolio value at 500 Global where he works with hundreds of companies including dozens of unicorn startups.
Previously, he developed partnerships with fintech startups and worked directly with Entrepreneurs-in-Residence at global bank BBVA in San Francisco after founding 2 startups in e-commerce and fintech.
Vijay is the co-author of "Unlocking Corporate Venture Capital" and "Corporate-Startup Experiments" from 500 Global. In recent years, he has led roundtables, and workshops, and spoken at conferences including RISE, Horasis Global, CB Insights Future of Fintech, TiE IDEAS2021, Geneva Wealthtech Forum, Oxford Said Entrepreneurship Forum, and the Asia Financial Forum.
01
What markets do you want to reach?
02
How do you map stakeholders?
03
De-risking your solution
04
Get the social proof to scale
12:00pm - 2:00pm EST
TGIF!
Let's use the quiet time at the end of the week to get insights into your business, plan ahead, and get set up to run some experiments each week.
2 hours per week
Let's plan to test, learn and iterate each week in your business.
Year 1
I'm going to donate my proceeds from this course to Girls Who Code.
Flexible
I'm excited to meet folks like you in the course, learn about what you are working on, and support you directly 1:1 (available to the first 20 sign-ups)
Sign up to be the first to know about course updates.
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you