B2B Sales Strategy for Startup Founders

4.4

(6 ratings)

·

1 Day

·

Cohort-based Course

Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES. (Now in a one-day workshop).

Course overview

Stop pitching and start listening

Most people think that corporate partnerships are about selling and pitching, it’s really about listening, planning, and collaborating.


Position your startup to work with corporates and win that first pilot, proof-of-concept, or deal.

Who is this course for

01

Founders and CEOs

You want to be more strategic in your approach when identifying the best markets and industries.

02

Business Developers

You want to find the right decision makers and establish traction by partnering with big companies.

03

Marketers and Product Managers

You want to make progress even if you don't have product-market fit. We'll focus on how to get going.

Key outcomes

Get the right strategic footing

Be more strategic when it comes to market size and sectors, find the best industries and decision makers who need their products, then understand how these prospects think. 

Solve Valuable Problems for your Future Customers

Conduct world class customer development. Everyone's got problems in big companies. So are you good at identifying them? That's the secret to great customer development that makes your product better and creates new channels for your business.

De-Risk your Solution for Decision Makers

How do you ask people to take a bet on you? I'll share the importance of building a pilot program. Together, we'll go create one. You will de-risk your startup's product/service for decision-makers so they will advocate for you.

Develop Results that Produce Momentum

You'll need social proof to succeed. Turns that first win into a compelling case study for others to follow

Course syllabus

Week 1

Mar 29

    How do you map stakeholders?

    4 items

    What markets do you want to reach?

    2 items

Post-course

    Apr

    12

    Course Workshop (Recording)

    Fri 4/124:00 PM—6:30 PM (UTC)

    Apr

    12

    LIVE WORKSHOP

    Fri 4/124:00 PM—6:30 PM (UTC)

    De-risking your solution

    5 items

    Get the social proof to scale

    6 items

4.4

(6 ratings)

What students are saying

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Vijay Rajendran

Vijay Rajendran

20+ years of investing in and supporting entrepreneurs on their journeys

Vijay is head of portfolio value at 500 Global where he works with hundreds of companies including dozens of unicorn startups.


Previously, he developed partnerships with fintech startups and worked directly with Entrepreneurs-in-Residence at global bank BBVA in San Francisco after founding 2 startups in e-commerce and fintech.


Vijay is the co-author of "Unlocking Corporate Venture Capital" and "Corporate-Startup Experiments" from 500 Global. In recent years, he has led roundtables, and workshops, and spoken at conferences including RISE, Horasis Global, CB Insights Future of Fintech, TiE IDEAS2021, Geneva Wealthtech Forum, Oxford Said Entrepreneurship Forum, and the Asia Financial Forum.


More about me here on Linkedin.

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B2B Sales Strategy for Startup Founders

Course Schedule

4 Hours Workshop in a Single Session

  • Weekly projects

    2 hours per week

    Let's plan to test, learn, and iterate right away in your business.

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B2B Sales Strategy for Startup Founders

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Free resource

5 tips to get your first enterprise customers

As a startup, getting your first enterprise customers can be a daunting task.


Enterprise customers typically require more resources, time, and effort to win over compared to smaller businesses or individual consumers.

Get this free resource

Frequently Asked Questions

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I work full-time, what is the expected time commitment?

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B2B Sales Strategy for Startup Founders

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