Sep 12, 2022

Leverage social media to grow your course

By Rishin Banker

Head of Product

Summary

Posting consistent, high-quality content on social media allows you to add value and keep you top-of-mind with folks who would benefit from your course.

Here's some practical advice on using social media to drive interest in your course.

Which platform should I use?

Most Maven instructors use Twitter and LinkedIn as marketing channels because these platforms are gathering places where business-minded audiences already hang out. You should post on both platforms–and the best part is you can often reuse content. Just make some edits so the post feels native to the platform.

What kind of content should I post?

Yes, actively promote your cohort, but not every post should jump straight to asking people to enroll:

60% Add value to your audience. Share frameworks and key ideas related to your course. Establish yourself as an authority on the topic. Get people excited about your knowledge.
30% Course preview and success stories. Share what happens in your course. Give specifics on the material, guests, and student success stories. Help potential students visualize the experience of being in your course.
10% Call to action. Only ~10% of your content should get quickly into “join now” or “closing soon” messaging. If you do too much of this type of messaging, you’ll come across as a bit spammy–and you risk people muting or unfollowing you. I like to use these sales-driven CTAs piggybacked on more value-added content above. For example, you can mention your application deadline as the last tweet in a thread.

Free newsletter –> broad audience

High-ticket courses are often a multi-touch sale. A strategy that works well is to have a free newsletter or resource to offer your social audience in exchange for their email. Once you have the prospective students’ email, you can nurture them over time.

A few examples

Check out some of the best examples of our current instructors leveraging their social media:

My LinkedIn post for the Maven Course Accelerator highlights the key outcomes of the course.
Pete Hancock's LinkedIn post lists five skills all Sales Managers should learn in their first year and links to his course to learn more.
Christine Carrillo's tweet thread breaks down how she delegates her inbox and then links to her 20 Hour CEO course in the final thread.
Shaan Puri’s tweet thread shares several of his most valuable writing tips and then offers the reader a chance to learn more through his course.
Brandon Zhang’s tweet highlights alumni outcomes to market his course.

Template

Check out the full template here.

Theme: Top questions I get asked all the time about {topic}

{Course topic} is hard. {What makes it hard? What is the impact if they don’t learn X?}.

{Introduce your main idea and briefly explain the benefits if the readers can achieve X result or prevent making X situation}.

- Question #1
- Question #2
- Question #3

Template/Examples: {Insert template}

{Provide examples}

P.S. If you want more content like this, here’s a {link to workshop/blog posts/articles/case studies/videos/tools/swipe files/etc} I think you’ll love.

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Curious to learn more? Over 3,000 subject matter experts have gone through the Maven Course Accelerator to turn their knowledge into a community-driven, live course. Sign up for a free account on Maven to join our next cohort.