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Master LinkedIn like a sales engine, not a content platform.
You're posting on LinkedIn but not closing deals. Here's why.
Most LinkedIn strategies focus on content creation. But content alone doesn't fill your pipeline.
You need a system that turns connections into clients—without feeling salesy.
The Problem:
→ Time-consuming with minimal ROI
→ No clear conversion path
→ Competitors winning while you plateau
What Makes This Different:
I spent 20 years in sales operations before mastering LinkedIn as a growth channel. This isn't social media advice—it's a business development system.
You'll Learn How To:
→ Transform your profile into a client magnet
→ Curate your feed for strategic engagement
→ Build relationships that drive revenue
→ Create content that resonates with decision-makers
→ Master Sales Navigator to connect with buyers at scale
→ Convert connections systematically
In 4 Weeks:
→ Live training sessions
→ Group working sessions
→ Personal strategy session
→ Sales Navigator mastery
→ A repeatable system that makes LinkedIn your most predictable lead source
This isn't about going viral.
It's about building a revenue engine.
Ready to stop posting and start closing?
What you’ll learn
Transform LinkedIn from a posting platform into your most predictable revenue channel through systematic business development.
Transform your profile from a digital resume into a client-attraction asset using proven sales operations frameworks.
Learn exactly what decision-makers look for when evaluating potential partners and how to position yourself as the obvious choice.
Stop scrolling aimlessly. Curate a feed that puts your ideal clients in front of you daily and creates natural conversation starters.
Master the art of strategic engagement that builds trust and keeps you top-of-mind when prospects are ready to buy.
Learn what makes decision-makers stop scrolling, engage with your content, and reach out to start a conversation
Build a sustainable content system that demonstrates expertise, builds trust, and generates leads without posting daily
Master the premium tools most people waste money on. Turn Sales Navigator into your most valuable prospecting asset
Build targeted prospect lists that actually convert using the same strategies I used scaling tech companies
Develop a relationship-building approach that feels natural, creates reciprocity, and leads to business without awkward sales pitches
Turn connections into advocates who refer you business, introduce you to opportunities, and amplify your reach
Master the conversation bridge from LinkedIn connection to calendar booking using frameworks that feel helpful, not salesy
Learn when to reach out, what to say, and how to transition from social engagement to business conversation seamlessly
Learn directly from Liam
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Liam Darmody
Sales ops veteran teaching founders to turn LinkedIn connections into clients
Who this course is for
Early-stage B2B founder building a premium service. Needs LinkedIn strategy to generate leads and partnerships without relying on referrals.
Established coach or consultant with proven expertise. Ready to scale beyond referrals with a predictable LinkedIn client acquisition system
Fractional executive/service provider with deep expertise but inconsistent pipeline. Needs a system that converts connections into clients.
What's included
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Live sessions
Learn directly from Liam Darmody in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
8 live sessions • 6 lessons • 4 projects
Week 1
Week 1 Recap & Homework
Jan
8
From Profile to Personal Brand: Building your Linkedin Foundation
Week 2
Jan
13
Group Office Hours - Let's Mindmeld!
Jan
15
Strategic Networking & Engagement: Building Meaningful LinkedIn Relationships
Week 2 Recap & Homework
Schedule
Live sessions
1-3 hrs / week
Each cohort includes four (4) hour-long training sessions and four (4) working sessions.
Thu, Jan 8
5:00 PM—6:30 PM (UTC)
Tue, Jan 13
5:00 PM—6:00 PM (UTC)
Thu, Jan 15
5:00 PM—6:30 PM (UTC)
Projects
1 hr / week
Success stories
- Liam was a fantastic partner to learn from! His knowledge about personal branding and how to effectively use LinkedIn to promote your brand is top-notch! He provides tips and tactics that only experienced users have insights to. I highly recommend using Liam if you care about your own success
Brent Chu
Career Coach - Liam's course was a game-changer for personal branding on LinkedIn. Packed with insights, it taught me how to use tools like Sales Navigator for lead generation as a small business owner. Liam’s expertise is unmatched, but what sets him apart is his approachability and genuine care. If you're looking for a LinkedIn expert, Liam is your go-to!
Natasha Tous
Leadership Coach - I love Liam's LinkedIn course. It literally changed how I think about audiences and growth on LinkedIn. Before I took his course, I had a very surface level of simply posting content on LinkedIn (trying to be consistent). But his course, specifically the analytics part, changed my approach.
Benjamin Watkins
Founder, ThisIsCopy.com - There are hundreds probably millions of personal branding "experts" out there, but none like Liam. His scalpel is sharp --with more than visual blades. Liam is a dynamic speaker and LinkedIn leader. He knows the platform cold and always one of the firsts to know what's new + how to use it.
Loren Greiff
Executive Career Coach and Founder, Portfoliorocket.com - Liam was instrumental in activating my lead gen efforts on Sales Navigator. He broke down the steps into simple chapters, taught me how to select the right criteria to craft searchs for my target audience, and ultimately how to track ongoing. I throughly enjoyed working with him and now engage prospects more strategically.
Ricki Pasinelli
Founder & Chief Growth Strategist, Make Partnership - I highly recommend Liam for anyone looking to enhance their personal brand on LinkedIn. He's not only a fantastic teacher but also a great mentor and friend in the LinkedIn community.
Donnie Boivin
Founder & CEO, Success Champions Networking
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