LinkedIn Personal Branding & Social Selling for Business Founders & Execs

Cohort-based Course

Build your personal brand and master social selling on LinkedIn. Turn your expertise into a magnet for ideal clients and business growth.

This course is popular

6 people enrolled last week.

Previously at

Revolution
LivingSocial
Oracle
CoStar Group
WillowTree

Course overview

Build a magnetic personal brand. Attract clients, talent, and opportunity. Win.

Whether you're already active on LinkedIn or just getting started, you know it could be driving more business growth.


But right now it's:

→ More time-consuming than revenue-generating

→ Missing a clear strategy for converting connections to clients

→ Not delivering the ROI you know is possible


Sound familiar?

→ You're sharing content but not seeing meaningful business results

→ You know thought leadership matters but struggle to stand out

→ You're watching competitors win deals through LinkedIn while your efforts plateau


Here's the truth:

LinkedIn isn't just another social media platform. It's a business engine that can systematically drive:


→ Inbound leads

→ Strategic partnerships

→ Top talent

→ Media opportunities

→ Revenue growth


But most "LinkedIn courses" miss the point.


They focus on content creation while ignoring the platform's true potential as a business development tool. You don't just magically start drowning in leads because you post a few times / week using some template that looks like everyone else's content.


You need a strategy to stand out and what many growth gurus don't tell you is how much success on LinkedIn depends on the behind-the-scenes strategies rather than content itself.


What makes this course different?

I spent 20 years leading sales operations before mastering LinkedIn as a growth channel. I'll teach you how to:


→ Transform your profile into a client-attracting asset

→ Curate your feed to perfection, providing endless opportunities for strategic engagement.

→ Build meaningful relationships that drive business value

→ Create content that resonates with decision-makers

→ Convert connections into opportunities (without being salesy)


This isn't just about posting content.


It's about building a systematic approach to growing your business through LinkedIn.


Why Sales Navigator Mastery Matters While others teach basic LinkedIn, I'll show you how to leverage Sales Navigator's advanced features to:


→ Identify and connect with decision-makers at scale

→ Build targeted prospect lists that convert

→ Get real-time insights on your ideal clients


In 4 weeks, you'll get:

Live training sessions that build on my sales operations expertise

Group working sessions to implement what you learn

A personal strategy session to customize your approach

A framework for turning LinkedIn from a time-sink into your most valuable business platform

Training on how to leverage Sales Navigator (LinkedIn's premium toolkit) for targeted business growth

Systems and processes that turn LinkedIn from a social platform into a sales engine

Advanced prospecting strategies I developed while scaling tech companies


Ready to transform your LinkedIn presence into a predictable business generator? Join the next cohort!

Who is this course for

01

Early-stage B2B founder building premium service brand. Needs LinkedIn strategy for lead generation, partnerships, and industry authority.

02

Established coach/consultant with proven expertise. Needs LinkedIn system to scale beyond referrals and attract ideal clients consistently.

03

Executives and entrepreneurs with deep industry knowledge but struggling to position as thought leader beyond referral network.

What you’ll get out of this course

PROFILE TRANSFORMATION

  • Transform your profile into a magnetic landing page that converts views into conversations with high-value targets.
  • Master every profile section from banner to recommendations, fully optimized for conversion.

STRATEGIC ENGAGEMENT AND NETWORKING

  • Build a valuable, relevant network through strategic engagement.
  • Fill your feed with content that inspires you to engage strategically in timely conversations relevant to your industry.
  • Learn advanced search techniques, signal monitoring, and engagement strategies.

CONTENT MASTERY

  • Develop your unique content strategy and personal brand voice.
  • Create compelling posts across multiple formats, leveraging AI and collaborative tools to scale your presence.
  • Learn how to maximize your content creation efforts at scale.

SUPERCHARGED SOCIAL SELLING STRATEGY

  • Convert your LinkedIn activity into measurable business results. 
  • Learn how to measure your success, scale your content creation, and supercharge your social selling strategy.
  • Master premium features, analytics, and time-saving tools to build a sustainable social selling engine.

This course includes

8 interactive live sessions

Lifetime access to course materials

5 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 14—Jan 19

    Jan

    14

    From Profile to Personal Brand: Building Your LinkedIn Foundation

    Tue 1/145:00 PM—6:30 PM (UTC)

    Jan

    16

    Group Office Hours - Let's Mindmeld!

    Thu 1/165:00 PM—6:00 PM (UTC)
    Optional

    Week 1 Recap & Homework

    2 items

Week 2

Jan 20—Jan 26

    Jan

    21

    Strategic Networking & Engagement: Building Meaningful LinkedIn Relationships

    Tue 1/215:00 PM—6:30 PM (UTC)

    Jan

    23

    Group Office Hours - Let's Mindmeld!

    Thu 1/235:00 PM—6:00 PM (UTC)
    Optional

    Week 2 Recap & Homework

    2 items

Week 3

Jan 27—Feb 2

    Jan

    28

    Content That Converts: Creating Your LinkedIn Authority Strategy

    Tue 1/285:00 PM—6:30 PM (UTC)

    Jan

    30

    Group Office Hours - Let's Mindmeld!

    Thu 1/305:00 PM—6:00 PM (UTC)
    Optional

    Week 3 Recap & Homework

    2 items

Week 4

Feb 3—Feb 6

    Feb

    4

    Social Selling Mastery: Turning LinkedIn Connections into Clients

    Tue 2/45:00 PM—6:30 PM (UTC)

    Feb

    6

    Group Office Hours - Let's Mindmeld!

    Thu 2/65:00 PM—6:00 PM (UTC)
    Optional

    Week 4 Recap & Homework

    2 items

Post-course

    One Final Assignment: Book your 1:1 with Liam!

    1 item

What people are saying

        Liam was a fantastic partner to learn from! His knowledge about personal branding and how to effectively use LinkedIn to promote your brand is top-notch! He provides tips and tactics that only experienced users have insights to. I highly recommend using Liam if you care about your own success
Brent Chu

Brent Chu

Career Coach
        Liam's course was a game-changer for personal branding on LinkedIn. Packed with insights, it taught me how to use tools like Sales Navigator for lead generation as a small business owner. Liam’s expertise is unmatched, but what sets him apart is his approachability and genuine care. If you're looking for a LinkedIn expert, Liam is your go-to!
Natasha Tous

Natasha Tous

Leadership Coach
        I love Liam's LinkedIn course. It literally changed how I think about audiences and growth on LinkedIn. Before I took his course, I had a very surface level of simply posting content on LinkedIn (trying to be consistent). But his course, specifically the analytics part, changed my approach.
Benjamin Watkins

Benjamin Watkins

Founder, ThisIsCopy.com
        There are hundreds probably millions of personal branding "experts" out there, but none like Liam. His scalpel is sharp --with more than visual blades. Liam is a dynamic speaker and LinkedIn leader. He knows the platform cold and always one of the firsts to know what's new + how to use it.
Loren Greiff

Loren Greiff

Executive Career Coach and Founder, Portfoliorocket.com
        Liam was instrumental in activating my lead gen efforts on Sales Navigator. He broke down the steps into simple chapters, taught me how to select the right criteria to craft searchs for my target audience, and ultimately how to track ongoing. I throughly enjoyed working with him and now engage prospects more strategically.
Ricki Pasinelli

Ricki Pasinelli

Founder & Chief Growth Strategist, Make Partnership
        I highly recommend Liam for anyone looking to enhance their personal brand on LinkedIn. He's not only a fantastic teacher but also a great mentor and friend in the LinkedIn community.
Donnie Boivin

Donnie Boivin

Founder & CEO, Success Champions Networking

Meet your instructor

Liam Darmody

Liam Darmody

Sales Operations Leader turned Personal Brand Strategist & Business Coach

After 20 years leading sales operations at high-growth tech companies, I discovered the power of personal branding and LinkedIn as a business driver. I now help B2B founders build systematic approaches to social selling and thought leadership.


My unique background in sales ops means I approach LinkedIn differently than most brand strategists. While others focus solely on content, I teach proven systems for turning LinkedIn into a predictable lead generation engine.


I've helped founders leverage both LinkedIn's free tools and Sales Navigator's advanced features to build authority, attract clients, and scale beyond referrals.


My approach combines strategic networking, content optimization, and systematic outreach—skills I developed while scaling sales teams from startup to multiple 9 & 10-figure exits.


I look forward to helping you amplify your voice to attract opportunity and convert it.

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Course schedule

4-6 hours per week

  • Tuesdays & Thursdays

    12:00PM

    Tuesdays will be 90-minute live learning comprised of 60-minute training and 30-minutes of Q&A.


    Thursdays will be 60-minute live group collaboration conversations where the agenda is largely driven by student questions.

  • Weekly projects

    1 hour per week

    Each week we'll cover a new area and students will have access to full recaps as well as one homework assignment per area.

  • Private 1:1 Strategy Session with Liam

    30 minutes

    Participation in this cohort includes a 30-minute 1:1 strategy session with Liam upon completion of the course to ensure that you have everything you need to implement the lessons learned.

Free resource

LinkedIn Profile Scorecard

How good is your LinkedIn profile?


Kind of hard to say because it's qualitative. Until now...


They most important elements of a linkedIn profile are:


- Banner

- Profile Picture

- Headline

- Call to

- Custom Button

- Featured

- About

- Services

- Activity

- Skills


I've created a 9-step scorecard (for free!) that you can use to get an actual profile optimization score.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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LinkedIn Personal Branding & Social Selling for Business Founders & Execs