Cohort-based Course
Build your personal brand and master social selling on LinkedIn. Turn your expertise into a magnet for ideal clients and business growth.
This course is popular
6 people enrolled last week.
Cohort-based Course
Build your personal brand and master social selling on LinkedIn. Turn your expertise into a magnet for ideal clients and business growth.
This course is popular
6 people enrolled last week.
Previously at
Course overview
Whether you're already active on LinkedIn or just getting started, you know it could be driving more business growth.
But right now it's:
→ More time-consuming than revenue-generating
→ Missing a clear strategy for converting connections to clients
→ Not delivering the ROI you know is possible
Sound familiar?
→ You're sharing content but not seeing meaningful business results
→ You know thought leadership matters but struggle to stand out
→ You're watching competitors win deals through LinkedIn while your efforts plateau
Here's the truth:
LinkedIn isn't just another social media platform. It's a business engine that can systematically drive:
→ Inbound leads
→ Strategic partnerships
→ Top talent
→ Media opportunities
→ Revenue growth
But most "LinkedIn courses" miss the point.
They focus on content creation while ignoring the platform's true potential as a business development tool. You don't just magically start drowning in leads because you post a few times / week using some template that looks like everyone else's content.
You need a strategy to stand out and what many growth gurus don't tell you is how much success on LinkedIn depends on the behind-the-scenes strategies rather than content itself.
What makes this course different?
I spent 20 years leading sales operations before mastering LinkedIn as a growth channel. I'll teach you how to:
→ Transform your profile into a client-attracting asset
→ Curate your feed to perfection, providing endless opportunities for strategic engagement.
→ Build meaningful relationships that drive business value
→ Create content that resonates with decision-makers
→ Convert connections into opportunities (without being salesy)
This isn't just about posting content.
It's about building a systematic approach to growing your business through LinkedIn.
Why Sales Navigator Mastery Matters While others teach basic LinkedIn, I'll show you how to leverage Sales Navigator's advanced features to:
→ Identify and connect with decision-makers at scale
→ Build targeted prospect lists that convert
→ Get real-time insights on your ideal clients
In 4 weeks, you'll get:
→ Live training sessions that build on my sales operations expertise
→ Group working sessions to implement what you learn
→ A personal strategy session to customize your approach
→ A framework for turning LinkedIn from a time-sink into your most valuable business platform
→ Training on how to leverage Sales Navigator (LinkedIn's premium toolkit) for targeted business growth
→ Systems and processes that turn LinkedIn from a social platform into a sales engine
→ Advanced prospecting strategies I developed while scaling tech companies
Ready to transform your LinkedIn presence into a predictable business generator? Join the next cohort!
01
Early-stage B2B founder building premium service brand. Needs LinkedIn strategy for lead generation, partnerships, and industry authority.
02
Established coach/consultant with proven expertise. Needs LinkedIn system to scale beyond referrals and attract ideal clients consistently.
03
Executives and entrepreneurs with deep industry knowledge but struggling to position as thought leader beyond referral network.
PROFILE TRANSFORMATION
STRATEGIC ENGAGEMENT AND NETWORKING
CONTENT MASTERY
SUPERCHARGED SOCIAL SELLING STRATEGY
8 interactive live sessions
Lifetime access to course materials
5 in-depth lessons
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
LinkedIn Personal Branding & Social Selling for Business Founders & Execs
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Brent Chu
Natasha Tous
Benjamin Watkins
Loren Greiff
Ricki Pasinelli
Donnie Boivin
Sales Operations Leader turned Personal Brand Strategist & Business Coach
After 20 years leading sales operations at high-growth tech companies, I discovered the power of personal branding and LinkedIn as a business driver. I now help B2B founders build systematic approaches to social selling and thought leadership.
My unique background in sales ops means I approach LinkedIn differently than most brand strategists. While others focus solely on content, I teach proven systems for turning LinkedIn into a predictable lead generation engine.
I've helped founders leverage both LinkedIn's free tools and Sales Navigator's advanced features to build authority, attract clients, and scale beyond referrals.
My approach combines strategic networking, content optimization, and systematic outreach—skills I developed while scaling sales teams from startup to multiple 9 & 10-figure exits.
I look forward to helping you amplify your voice to attract opportunity and convert it.
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4-6 hours per week
Tuesdays & Thursdays
12:00PM
Tuesdays will be 90-minute live learning comprised of 60-minute training and 30-minutes of Q&A.
Thursdays will be 60-minute live group collaboration conversations where the agenda is largely driven by student questions.
Weekly projects
1 hour per week
Each week we'll cover a new area and students will have access to full recaps as well as one homework assignment per area.
Private 1:1 Strategy Session with Liam
30 minutes
Participation in this cohort includes a 30-minute 1:1 strategy session with Liam upon completion of the course to ensure that you have everything you need to implement the lessons learned.
LinkedIn Profile Scorecard
How good is your LinkedIn profile?
Kind of hard to say because it's qualitative. Until now...
They most important elements of a linkedIn profile are:
- Banner
- Profile Picture
- Headline
- Call to
- Custom Button
- Featured
- About
- Services
- Activity
- Skills
I've created a 9-step scorecard (for free!) that you can use to get an actual profile optimization score.
Get this free resource
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates.
Be the first to know about upcoming cohorts