4 Weeks
·Cohort-based Course
Build visibility, credibility, and profitability by writing for social media, high-profile publications, and your target audiences.
4 Weeks
·Cohort-based Course
Build visibility, credibility, and profitability by writing for social media, high-profile publications, and your target audiences.
Course overview
Are you a coach or consultant with a wealth of knowledge and experience, eager to share your insights with a broader audience? Our cohort-based Writing and Publishing Course is designed to help you turn your expertise into compelling content that elevates your personal brand and expands your influence.
You will learn:
-How to stop procrastinating writing
-How to change your mindset about needing to write "perfectly"
-How to decide what to write (and what not to)
-How to set reasonable writing goals that set you up for success
-How to run small writing experiments that yield helpful feedback
-How to write for social media
-How to write for publications (including high-profile publications like Harvard Business Review)
-How to write content for YouTube
-How to know if writing a book is what you really want
-How to stop "overwriting" and keep it short and sweet
-How to take feedback on your writing with less defensiveness
-How to create a writing habit so you have a writing pipeline
-How to leverage your writing into multiple formats so you can make money
and of course...
-How to become a better writer
This course will include:
1. Pre-recorded/self-paced materials
2. Live instructor-led workshops
3. Writing labs where you actually get your writing done + live feedback on writing
4. Handouts with structures, frameworks, and ideas to get you started
5. Accountability partners and group support
01
Know that writing can increase visibility, credibility, and profitability -- but aren't writing as frequently or regularly as they'd like.
02
Have lots of ideas but aren't sure which ones are worth writing about.
03
Wish they could replace procrastination and perfectionism with motivation to get writing right now!
Clarify what writing and publishing can do for your brand, your business, and yourself.
Writing and publishing can significantly elevate your brand and business by establishing you as a thought leader and attracting a wider audience. For yourself, it enhances credibility, opens new opportunities, and fosters deeper connections with your target market.
Establish and attain achievable writing goals that leave time for the rest of your life.
Setting writing goals involves creating a realistic schedule that integrates writing sessions into your daily routine without overwhelming it. (And yes, this includes how to ethically leverage AI to make writing easier.)
Decide what you want to write about (and what you don't) by digging into your niche, expertise, and convening power.
Identify topics within your niche where your expertise shines and aligns with the interests and needs of your audience, leveraging your unique perspective to provide value.
Leverage social media for fast feedback on your writing so you can pivot or keep going.
Utilize social media by sharing excerpts or ideas from your writing and engaging with your audience through polls, comments, and direct messages to gather immediate reactions and suggestions.
Combat perfectionism and procrastination when it comes to writing.
Perfectionism and procrastination hinder progress, delay completion, and stifle creativity. Overcoming these challenges helps maintain momentum, ensures consistent output, and allows for continuous improvement.
Decide whether you want to write a book, articles, video content, etc. based on your goals, timing, interests, and target audiences.
Get clear about your goals, audience, content type, timeframe, and energy that best suits your expertise.
Learn what content publishers like Harvard Business Review, Inc, Fast Company, and Psychology Today are looking for.
Tailor your submissions to meet their standards and preferences, increasing your chances of being published. Additionally, aligning with their editorial focus can enhance your credibility and visibility, positioning you as an expert in your field.
Get real-time feedback and support for your writing.
Make immediate improvements, ensuring your content is relevant and engaging. Identify and address issues early, enhancing the quality of your work and accelerating your learning process.
8 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Writing and Publishing for Coaches and Consultants
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Craig Sloan
Dr. David Sand
Addie Goodman
Deb Tabacco
Dawn Liu
Deborah Grayson Riegel is a keynote speaker, executive coach, and consultant who has taught leadership communication for Wharton Business School, Duke’s Fuqua Business School, Columbia Business School’s Women in Leadership Program, and the Beijing International MBA Program at Peking University.
She writes on leadership communication and presentation skills for Harvard Business Review, Inc., Psychology Today, Forbes, and Fast Company, and has been featured in Bloomberg Businessweek, The Wall Street Journal, and The New York Times. Deb's article, "Don't Underestimate the Power of a Walk" is in the Top 5 all-time most shared Harvard Business Review articles.
Deb is currently writing her 10th book, and is already the author of “Go to Help: 31 Strategies to Offer, Ask for, and Accept Help” and "Overcoming Overthinking: 36 Ways to Tame Anxiety for Work, School, and Life" and consults and speaks for clients including Amazon, Google, Healthcare Businesswomen’s Association, Johnson & Johnson, KraftHeinz, L’Oreal, Novartis, PepsiCo, and The United States Army.
When Deb isn't working, she is hanging out with her husband Michael, kids Jacob and Sophie, and rescue dog Nash. She loves true crime, the history of Saturday Night Live, gardening, dark chocolate, and Chapsticks.
You can find her online at:
https://www.linkedin.com/in/deborahgraysonriegel/
https://www.youtube.com/@Deborah-Grayson-Riegel
Be the first to know about upcoming cohorts
2-3 hours a week
Mondays
11:00 am - 12:00pm EST
Live, instructor-led teaching, tools, and talking about writing with your cohort of fellow writers!
Thursdays
12:00 pm EST - 1:00 pm EST
Let's Write! Dedicate an hour each week to getting your writing done with the support of coach Deb and your cohort who will all be writing at the same time. You bring the topic, and we will bring the accountability and the encouragement!
Weekly projects
1 hour per week
Publish your piece! (This isn't a theoretical class, right?) Each week, you'll be encouraged to publish something, whether it's a newsletter, a social media post, a video, a white paper, infographic, etc. The possibilities are endless!
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Be the first to know about upcoming cohorts