Writing and Publishing for Coaches and Consultants


4 Weeks


Cohort-based Course

Build visibility, credibility, and profitability by writing for social media, high-profile publications, and your target audiences.

Course overview

Stop thinking about writing and start writing today! (What are you waiting for?)

Are you a coach or consultant with a wealth of knowledge and experience, eager to share your insights with a broader audience? Our cohort-based Writing and Publishing Course is designed to help you turn your expertise into compelling content that elevates your personal brand and expands your influence.

You will learn:

-How to stop procrastinating writing

-How to change your mindset about needing to write "perfectly"

-How to decide what to write (and what not to)

-How to set reasonable writing goals that set you up for success

-How to run small writing experiments that yield helpful feedback

-How to write for social media

-How to write for publications (including high-profile publications like Harvard Business Review)

-How to write content for YouTube

-How to know if writing a book is what you really want

-How to stop "overwriting" and keep it short and sweet

-How to take feedback on your writing with less defensiveness

-How to create a writing habit so you have a writing pipeline

-How to leverage your writing into multiple formats so you can make money

and of course...

-How to become a better writer

This course will include:

1. Pre-recorded/self-paced materials

2. Live instructor-led workshops

3. Writing labs where you actually get your writing done + live feedback on writing

4. Handouts with structures, frameworks, and ideas to get you started

5. Accountability partners and group support

For coaches and consultants who:


Know that writing can increase visibility, credibility, and profitability -- but aren't writing as frequently or regularly as they'd like.


Have lots of ideas but aren't sure which ones are worth writing about.


Wish they could replace procrastination and perfectionism with motivation to get writing right now!

What you’ll get out of this course

Clarify what writing and publishing can do for your brand, your business, and yourself.

Writing and publishing can significantly elevate your brand and business by establishing you as a thought leader and attracting a wider audience. For yourself, it enhances credibility, opens new opportunities, and fosters deeper connections with your target market.

Establish and attain achievable writing goals that leave time for the rest of your life.

Setting writing goals involves creating a realistic schedule that integrates writing sessions into your daily routine without overwhelming it. (And yes, this includes how to ethically leverage AI to make writing easier.)

Decide what you want to write about (and what you don't) by digging into your niche, expertise, and convening power.

Identify topics within your niche where your expertise shines and aligns with the interests and needs of your audience, leveraging your unique perspective to provide value.

Leverage social media for fast feedback on your writing so you can pivot or keep going.

Utilize social media by sharing excerpts or ideas from your writing and engaging with your audience through polls, comments, and direct messages to gather immediate reactions and suggestions.

Combat perfectionism and procrastination when it comes to writing.

Perfectionism and procrastination hinder progress, delay completion, and stifle creativity. Overcoming these challenges helps maintain momentum, ensures consistent output, and allows for continuous improvement.

Decide whether you want to write a book, articles, video content, etc. based on your goals, timing, interests, and target audiences.

Get clear about your goals, audience, content type, timeframe, and energy that best suits your expertise.

Learn what content publishers like Harvard Business Review, Inc, Fast Company, and Psychology Today are looking for.

Tailor your submissions to meet their standards and preferences, increasing your chances of being published. Additionally, aligning with their editorial focus can enhance your credibility and visibility, positioning you as an expert in your field.

Get real-time feedback and support for your writing.

Make immediate improvements, ensuring your content is relevant and engaging. Identify and address issues early, enhancing the quality of your work and accelerating your learning process.

This course includes

8 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Aug 5—Aug 11

    Week dates are set to instructor's time zone


    • Aug


      Session 1: Getting Started: Why are You Writing, Who Are You Writing For, and How to Get into the Writing Mindset

      Mon, Aug 5, 3:00 PM - 4:00 PM UTC

    • Aug


      Session 2: Let's Write!

      Thu, Aug 8, 4:00 PM - 5:00 PM UTC

  • Week 2

    Aug 12—Aug 18

    Week dates are set to instructor's time zone


    • Aug


      Session 3: Best Practices for Readable, Shareable, Relatable and (Maybe) Viral Writing

      Mon, Aug 12, 3:00 PM - 4:00 PM UTC

    • Aug


      Session 4: Let's Write!

      Thu, Aug 15, 4:00 PM - 5:00 PM UTC

  • Week 3

    Aug 19—Aug 25

    Week dates are set to instructor's time zone


    • Aug


      Session 5: Be Prolific, Not Perfect: Tips and Tools for Writing a Lot with Just a Little Time

      Mon, Aug 19, 3:00 PM - 4:00 PM UTC

    • Aug


      Session 6: Let's Write!

      Thu, Aug 22, 4:00 PM - 5:00 PM UTC

  • Week 4

    Aug 26

    Week dates are set to instructor's time zone


    • Aug


      Session 7: Repurposing Your Writing for Fun and Profit

      Mon, Aug 26, 3:00 PM - 4:00 PM UTC

  • Post-Course


    • Aug


      Session 8: Let's Write!

      Thu, Aug 29, 4:00 PM - 5:00 PM UTC

What people are saying

        “Deb has a distinct set of superpowers that have had a profound impact on my career. She is simply the most adept listener I’ve ever come across and is able to synthesize large amounts of information into a clear, coherent, coaching message. Deb’s ability to procure the root of any situation, challenge, or goal is like no other."
Craig Sloan

Craig Sloan

President, Playfly Sports
        In the two and a half years since working with Deborah, my company has enjoyed more success than in the previous twenty-one years combined! We doubled our client list and grew our revenues commensurately. In the process, Deborah has become a great friend. We could not have achieved this success without her.  
Dr. David Sand

Dr. David Sand

Chief Medical Officer, ZeOmega, Inc.
        Deb is a high-level while down-to-earth coach, able to provide insight and guidance that acknowledges professional opportunities and challenges in balance with the whole person. In fact, she is clear that the person is her focus, and ensures that you feel seen, heard and known. 
Addie Goodman

Addie Goodman

President & CEO, JCC Chicago
        Blending her big brains and her big heart, Deborah Grayson Riegel will waste no time developing the skills you want but doubt you can muster. Accountability with compassion: you'll get that and more with Deborah Grayson Riegel."
Deb Tabacco

Deb Tabacco

Founder, Transcend Technology, LLC
        "Deb seems to be able to pour her confidence and endless energy into others, making them feel fearless...
Dawn Liu

Dawn Liu


Meet your instructor

Deborah Grayson Riegel

Deborah Grayson Riegel

Deborah Grayson Riegel is a keynote speaker, executive coach, and consultant who has taught leadership communication for Wharton Business School, Duke’s Fuqua Business School, Columbia Business School’s Women in Leadership Program, and the Beijing International MBA Program at Peking University.

She writes on leadership communication and presentation skills for Harvard Business Review, Inc., Psychology Today, Forbes, and Fast Company, and has been featured in Bloomberg Businessweek, The Wall Street Journal, and The New York Times. Deb's article, "Don't Underestimate the Power of a Walk" is in the Top 5 all-time most shared Harvard Business Review articles.

Deb is currently writing her 10th book, and is already the author of “Go to Help: 31 Strategies to Offer, Ask for, and Accept Help” and "Overcoming Overthinking: 36 Ways to Tame Anxiety for Work, School, and Life" and consults and speaks for clients including Amazon, Google, Healthcare Businesswomen’s Association, Johnson & Johnson, KraftHeinz, L’Oreal, Novartis, PepsiCo, and The United States Army. 

When Deb isn't working, she is hanging out with her husband Michael, kids Jacob and Sophie, and rescue dog Nash. She loves true crime, the history of Saturday Night Live, gardening, dark chocolate, and Chapsticks.

You can find her online at:





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Join an upcoming cohort

Writing and Publishing for Coaches and Consultants

Cohort 1: Writing and Publishing for Coaches and Consultants



Aug 5—26, 2024

Payment Deadline

Aug 4, 2024

Bulk purchases

Course schedule

2-3 hours a week
  • Mondays

    11:00 am - 12:00pm EST

    Live, instructor-led teaching, tools, and talking about writing with your cohort of fellow writers!

  • Thursdays

    12:00 pm EST - 1:00 pm EST

    Let's Write! Dedicate an hour each week to getting your writing done with the support of coach Deb and your cohort who will all be writing at the same time. You bring the topic, and we will bring the accountability and the encouragement!

  • Weekly projects

    1 hour per week

    Publish your piece! (This isn't a theoretical class, right?) Each week, you'll be encouraged to publish something, whether it's a newsletter, a social media post, a video, a white paper, infographic, etc. The possibilities are endless!

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

Writing and Publishing for Coaches and Consultants

Cohort 1: Writing and Publishing for Coaches and Consultants



Aug 5—26, 2024

Payment Deadline

Aug 4, 2024

Bulk purchases


4 Weeks